Mastercard Chief Marketing and Communications Officer Raja Rajamannar is quite clear on his opinion of current marketing practices. “The strategies to get the right consumer insights are totally flawed,” he said. “Every single aspect of marketing has to be reinvented.” In a CES panel on “Revolutionizing Customer Engagement,” Rajamannar and Netflix Vice President of Consumer Products Josh Simon described their partnership efforts to create experiences that engage the fanbase. The discussion, led by influencer.com Chief Executive Ben Jeffries, first focused on why traditional marketing strategies are failing. Continue reading CES: Netflix and Mastercard Partner on ‘Experience’ Marketing

Netflix has selected Dallas, Texas and Pennsylvania’s King of Prussia as the first two cities for its massive location-based entertainment venues, set to open in 2025. Specifying “they’re not exactly theme parks,” the Netflix House destinations will feature shopping, eateries and “regularly updated” experiential activities that tie-in with major franchises like “Bridgerton,” “Stranger Things” and “Squid Game.” Netflix CMO Marian Lee says the company has already launched more than 50 experiences in 25 cities, with Netflix House representing “the next generation” venue for the streaming giant. Continue reading Netflix Plans to Open Two Entertainment Complexes in 2025