Netflix has changed its audience measurement system to reflect the total number of hours viewed. The streaming service had previously ranked viewership based on users who watched at least two minutes of a program. The company has also switched to a weekly schedule of releasing viewer data rather than quarterly. The Korean drama “Squid Game” remains Netflix’s No. 1 show of all time, having accrued a massive 1.65 billion hours of viewing in the 28 days following its September 17 premiere. That’s about 2.6 times the viewership of No. 2 “Bridgerton,” with 625 million hours. Continue reading Netflix Updates Measurement Charts to Include Viewing Hours

GeForce NOW’s six-month $100 tier that let’s players game using the equivalent of an RTX 3080 rig has officially been proclaimed “a big deal” by tech media, due to the fact that the top-rated $700 graphics card is virtually unavailable for legions of would-be purchasers (described as camping out at stores and resorting to truck heists to obtain them). After Google’s Stadia service was shuttered in February, some questioned whether cloud gaming had a viable future. First movers in the game space seem to feel GeForce NOW has provided a quality option. Continue reading Nvidia Brings Power Gaming to the Cloud with GeForce NOW

Sky Glass, the streaming television platform that Comcast offers European customers as an alternative to dish-delivered Sky Q, has begun generating reviews. Billed as a turn-key smart TV solution, Sky Glass features a 4K display, HDR10, HLG and Dolby Vision, a built-in set-top-box and six-speaker Dolby Atmos. It also touts wake-word voice commands at the press of a button and multiscreen functionality via the Sky Stream Puck. However, as a walled garden Sky Glass is said to lack the versatility of Android TV or LG’s webOS TV platforms. Continue reading Comcast’s Sky Glass 4K QLED Smart TV: The Pros and Cons

Game developer Zynga says it will launch the new HTML5-based game “Disco Loco 3D” exclusively on the social app TikTok. The single-player endless-runner game sees players collecting dance moves while avoiding obstacles as they walk down a catwalk, similar to Zynga’s “High Heels.” TikTok says the Zynga pairing aims to test its audience’s general interest for in-app games, and says it’s exploring opportunities with other game companies. Mobile games formatted in HTML5 are an economic way to reach a large audience of global users, including in emerging markets where low-memory devices on 2G and 3G networks are the norm.  Continue reading TikTok Tests Whether Users Will Enjoy In-App Mobile Gaming

Digital-first company Moonbug Entertainment has been purchased by the newly formed and as yet unnamed venture of former TikTok CEO Kevin Mayer and fellow Disney alum Tom Staggs, with backing from private equity firm Blackstone. An aggregate of YouTube channels with a focus on children’s content — including CoComelon, Little Baby Bum and Blippi — Moonbug launched in 2018 and currently has a market value of about $3 billion. Other recent children’s IP transactions include Epic Games’ purchase of SuperAwesome in September 2020, and the $500 million July acquisition by Indian educational firm Byju of a learning platform also named Epic. Continue reading Popular Kids Content Creator Moonbug Acquired for $3 Billion

Broadcasting the 2020 Summer Olympics and expenses related to its new direct-to-consumer businesses affected Discovery’s third quarter profits, despite adding three million streaming subscribers and overall increases in traditional revenues. The owner of the Discovery Channel, Food Network, TLC and Discovery+ said that while Q3 revenue rose 23 percent to $3.15 billion, net income fell 48 percent to $156 million. International was the big growth area, with foreign revenue surging 44 percent. Meanwhile, Discovery has hired Kevin Mayer as a consultant to help with its streaming strategy as the company preps for its merger with WarnerMedia.  Continue reading Discovery Touts Global Growth, Hires Consultant Kevin Mayer

Netflix has released its first slate of mobile games. Available to the global Android market, the inaugural five titles are “Stranger Things: 1984” and “Stranger Things 3: The Game,” both developed by Texas-based BonusXP; “Shooting Hoops” and “Teeter (Up)” from Vancouver-headquartered Frosty Pop; and “Card Blast,” created by England-based Amuzo in conjunction with L.A.’s Rogue Games. The titles were released Tuesday for download on Google Play, then began rolling out on the streamer’s app. Netflix is offering the games as a value-added for subscribers, without advertising or in-app solicitation. Continue reading Netflix Debuts Five Games on Android for Global Subscribers

Amazon is reportedly about to rebrand IMDb TV as a full-on ad-supported streaming television vertical. Launched in 1990 as a film and television credits directory, the Internet Movie Database launched IMDb TV in 2019 offering free access to catalog film and TV shows. Last year, it premiered its first original series, the teen spy show “Alex Rider.” Next week, IMDb TV will debut another original series, “Judy Justice,” featuring Judge Judy Sheindlin in a follow-up to her popular syndicated courtroom reality show, “Judge Judy,” which ended in March. And there are more new shows and content deals in the works. Continue reading Amazon Expands Offerings via Ad-Based Streamer IMDb TV

Netflix added 4.4 million subscribers for the third quarter, beating by 20 percent its forecast of 3.5 million. The company attributed the strong performance of new hits including “Squid Game.” Netflix now boasts a total paid global subscriber base of 213.6 million. Last year, Netflix added only 2.2 million memberships in the third quarter, underperforming expectations. South Korean export “Squid Game,” a dystopian 9-episode drama series, debuted on Netflix in September, becoming a global phenomenon. TikTok videos of people replicating the games went viral, while retailers began stocking show-themed Halloween costumes. Continue reading ‘Squid Game’ Propels Netflix to Strong Q3 Subscriber Boost

Artificial intelligence and machine learning are poised to revolutionize the dubbing process for media content, optimizing it for a more natural effect as part of an emerging movement called “auto-dubbing.” AI has impacted the way U.S. audiences are experiencing the Netflix breakout “Squid Game” and other foreign content, as well as helping U.S. programming play better abroad. Its impact is in its nascency. Soon, replacing rubber-lip syndrome with AI-enhanced visuals that enable language translation at the click of a button may become the industry norm.  Continue reading AI-Powered Auto-Dubbing May Soon Become Industry Norm

Surveys indicate the continued acceptance of Connected TV with advertisers, programmers and viewers, making it the fastest growing advertising platform. While this has largely been the result of housebound audiences during the pandemic, future growth is projected to be strong. A Leichtman Research Group survey shows more than 80 percent of TV households possessing at least one connected TV device (higher penetration than cable TV), which translates to 4.1 devices per CTV household. Study results also reveal that 39 percent of adults watch streaming video daily, with 60 percent streaming weekly. Continue reading Streaming Surge Makes CTV Video Top Ad Growth Platform

Apple is expanding its Los Angeles footprint, building new regional headquarters in the northern part of Culver City. Construction is in progress on two adjacent buildings comprising more than 550,000 square feet on a lot flanked by National, Venice and Washington boulevards. Apple says the complex will house teams working on Apple TV+, Apple Music, engineering and artificial intelligence at a site near the new Ivy Station development and Metro Expo Line stop. Apple already has more than 1,500 employees working in a leased 128,000-square-foot Culver City office.  Continue reading Apple to Expand Hollywood Ambitions with Regional Campus

The Television Academy has announced the companies and individuals that will be honored at the 73rd Engineering Emmy Awards, among them Netflix co-founder and CEO Reed Hastings, recipient of the Charles F. Jenkins Lifetime Achievement Award, and Dolby Laboratories, honored with the Philo T. Farnsworth Corporate Achievement Award. The awards honor individuals, companies or organizations for developments in broadcast technology. The latest honorees — ranging from creators of high-end special effects tools to systems that help maintain distancing protocols — will be recognized at a live ceremony at the JW Marriott Los Angeles Hotel on October 21. Continue reading 73rd Engineering Emmy Honorees Include Dolby and Hastings

Comcast’s European subscription service Sky has officially launched its anticipated smart TV set, Sky Glass, which allows customers to stream Sky and other content services over the Internet without a set-top box or satellite dish. Sky was acquired in 2018 by Philadelphia-based Comcast, which paid $39 billion for the European pay TV service. Sky Glass is currently available in 43-, 55- and 65-inch sizes in five colors — white, pink, green, blue and black. The televisions will be sold in the United Kingdom beginning October 18 with launches to other European markets starting next year. Continue reading Comcast Launches Sky Glass Smart TV with Streaming in UK

Netflix continues its push into video games with the acquisition of Night School Studio, best known for developing narrative titles like “Oxenfree.” The move is part of a plan to expand the Netflix membership library to include “exclusive games designed for every kind of gamer and any level of play,” said vice president of game development Mike Verdu in a statement announcing the purchase. Within the past month the streaming service released two “Stranger Things” games globally and issued three Android mobile games in Poland, Italy and Spain. Netflix games have no ads or in-app purchases. Continue reading Netflix Continues Games Push with Purchase of Night School