Los Angeles-based startup ROW8 has signed licensing deals with Paramount Pictures, Sony Pictures Entertainment, Universal Pictures and Warner Bros. as part of its strategy to compete with transactional VOD offerings from the likes of Apple and Amazon. The streaming movie service, which launched last year with foreign and indie titles, is now targeting mainstream audiences with library titles and new releases from major Hollywood studios. It is taking an industry standard approach with $5.99 new-release rentals and $2.99-$3.99 catalog titles, but is also adding a feature that offers customers the ability to receive future credits for movie rentals they did not enjoy. Continue reading VOD Platform Inks Licensing Deals with Hollywood Studios

Streaming video service Hulu, co-owned by The Walt Disney Company and Comcast and controlled by Disney, began lowering its CPM advertising rates (the amount charged to reach 1,000 viewers) to lure marketers to commit dollars to its site, according to several sources. Hopeful to boost ad sales, the company is implementing this strategy as major broadcast television networks are expected to secure increased ad commitments for the fall prime time schedules. Although viewers are migrating to streaming video services, marketers have been returning to broadcast TV, which is a known and trusted outlet. Continue reading Hulu Strategizes Ad Sales as Marketers Migrate Back to TV

According to sources, AT&T’s WarnerMedia will package HBO, Cinemax, the Warner Bros. TV/movie library and original content into a streaming service priced at $16 to $17 per month. The new offering, which would be competitively priced in a crowded market of streaming services, is expected to launch in beta later this year. Currently, an HBO Now streaming subscription costs $14.99 per month and Cinemax for cable customers is priced at $12.99 per month. WarnerMedia executives are meeting to discuss the service’s name and other details of its operation. Continue reading AT&T’s WarnerMedia Readies Beta of Its Streaming Service

The dominant video-streaming provider in India is Hotstar, which debuted four years ago by media conglomerate Star India. Its 300 million monthly users gravitate to the mobile-first platform to watch cricket, TV shows and movies. Now owned by The Walt Disney Company, Hotstar’s usage is 10 percent larger than that of YouTube, India’s second largest video streaming platform. Only three million of Hotstar’s users are paying subscribers, but that’s still more than those paying for Amazon and twice as many as those subscribed to Netflix. Continue reading Disney’s Hotstar: India’s Dominant Video-Streaming Platform

Netflix is currently testing a new feature in its mobile app that helps users stay connected with shows via trailers, alerts, videos and photos. Those who are in the test group will see an “Extras” tab positioned between Search and Downloads at the bottom of the screen. Rather than the vertical scroll of the current Coming Soon section, users navigate through the Extras feed horizontally, similar to the Instagram Stories model. Videos will play automatically, but require pressing a button to activate sound. Netflix has confirmed testing the new feature, but not whether it will become a permanent addition. Continue reading Netflix Tests Instagram Stories-Like Feature in its Mobile App

Hulu, which recently revealed that it has 28 million customer accounts, has provided additional details on its subscribers. The streaming video service offers an ad-free $11.99 per month tier, but the majority of its users pay $5.99 per month for the ad-supported plan. Hulu claims 82 million total viewers (2.9 viewers per account), of which 70 percent pay for the ad-supported plan. The company generated nearly $1.5 billion in ad revenue last year. Since advertising is vital to keeping its subscribers, Hulu strives to present ads via viewer-friendly models. Continue reading Majority of Hulu Subscribers Opt For the Ad-Supported Plan

Los Angeles startup Cinelytic uses artificial intelligence to project box office returns. It licenses data about past movie performances and cross-references that with themes and actors in order to identify patterns. The software allows the user to input script and cast, and then try to see how specific actors would likely impact box office receipts. Other companies are experimenting with applying AI to film production, including the Belgium-based ScriptBook, which its founders say can predict success via an analyzed script. Continue reading Hollywood Warms Up to AI Algorithms For Planning Content

Comcast, which owns roughly one-third of Hulu, has agreed to sell its stake in the streaming video service to Disney. The deal calls for Comcast to sell its interest for Hulu’s fair market value no earlier than 2024. The Hulu joint venture launched nearly 12 years ago with the goal of providing a legal platform for television content that would serve as an alternative to YouTube and pirate sites. The platform has since become a major Netflix competitor. Disney’s share increased with its recent $71.3 billion purchase of 21st Century Fox’s movie and TV studios. AT&T, which picked up 9.5 percent of Hulu with its $85 billion deal for Time Warner, recently sold back its share to Hulu for $1.43 billion. Continue reading Disney Finalizes Deal with Comcast to Take Control of Hulu

Disney is continuing to invest in its ESPN+ streaming service and expenses are mounting for the company’s upcoming Disney+ subscription offering as it finances productions such as the “High School Musical” series and exclusive “Star Wars” spinoff “The Mandalorian.” Shareholders learned yesterday that the company posted a quarterly loss for its direct-to-consumer division as a result, but that revenue increased 15 percent, beating Wall Street projections. Disney also announced yesterday that its blockbuster, record-breaking hit “Avengers: Endgame” will debut exclusively on Disney+ this December. Continue reading Details Continue to Emerge on Disney+ Subscription Service

After noticing that the audio in episodes of the Netflix series “Stranger Things” wasn’t as crisp as it should be, the company’s internal sound technicians took steps to address the issue. For the past several months, they’ve been working to enhance the sound quality of all Netflix programming, original and licensed. This week and moving forward, subscribers will have access to what’s simply being called “high-quality audio.” The upgrade, which will not require Netflix users to change their Internet service speeds, is optimized for devices that support Dolby 5.1 and Dolby Atmos sound.

Continue reading Netflix Rolls Out Audio Quality Upgrade For Its Programming

As the world’s largest retailer, Walmart is known for selling many things, including TVs. However, it’s not typically known for what consumers watch on those TVs. That could soon change. This week, Walmart will unveil a sampling of a new slate of original programming to advertisers in New York with the goal of driving viewership to its Vudu streaming service. Unlike other streaming giants like Netflix and Amazon, Walmart doesn’t plan to sell subscriptions. Instead, it wants to use shows to advertise products directly.

Continue reading Walmart Plans to Launch Original Content For Vudu Service

With its Xfinity X1, Comcast has remade the traditional cable box, with a voice-enabled remote that allows search across live TV, on-demand and sources such as Netflix. It combines the multiple apps, passwords and monthly fees of streaming services into one place, with one bill. Perhaps we don’t need to get rid of cable, but rather to improve it. With the advent of ever-more choices from Apple, Amazon, Roku to Verizon and T-Mobile, the major cablecasters have the chance to bring their services into the modern TV age. Continue reading Cable Providers Update Boxes to Retain Fleeing Customers

Subscription video service Netflix is still growing, but the new subscription numbers come largely from the international market. In the U.S., Netflix reported 1.7 million new subs in Q1 2019 out of a total of 9.6 million new customers. The streaming giant’s slowed domestic growth — including predictions for a slower Q2 globally — is likely due to increased competition as well as its recently raised subscription fees. Netflix investors are also concerned that the company cannot maintain what has thus far been rapid growth. Continue reading Netflix Facing New Competition as Domestic Growth Slows

Amazon, Apple, AT&T and Disney aim to compete against Netflix, the current giant in streaming video. The one contender that rises above is Hulu, which has gone through several owners (Disney, 21st Century Fox, Comcast and Time Warner). AT&T sold Time Warner’s stake, and with the purchase of Fox, Disney is now Hulu’s majority owner. Hulu originally streamed shows from other networks, but its profile changed with “The Handmaid’s Tale,” which became the first “streaming-native” show to win an Emmy for best drama series. Continue reading Hulu Positioned to Become Most Serious Netflix Competitor

At an NAB 2019 panel moderated by the organization’s vice president of advanced technology So Vang, Jason Brush detailed the case for why today’s set-top box needs to die. Brush, who is the global EVP for experiences and innovation at WPP’s flagship digital agency known as POSSIBLE, has designed interfaces for set-top boxes (as well as the Sony PlayStation 4 game console and Sony Xperia X10 mobile phones among others). His perspective on the topic arose from an epiphany he had looking at his cable bill. Continue reading Digital Agency Exec Details Why Set-Top Box Needs to Die