Despite the increasing number of digital streaming services currently available, including Amazon, Hulu and Netflix, about 85 percent of U.S. households continue to subscribe to traditional cable television. However, The Diffusion Group suggests the tide is turning; the market analyst predicts that by 2030 as many as 40 percent of Americans will have cut the cord. TDG Research also expects the percentage of households subscribing to pay TV will drop to 60 percent during the same period. TDG suggests that by 2030, about 30 million households will be “without an MVPD service of any kind.” Continue reading TDG: 40 Percent of U.S. Households Will Cut the Cord by 2030

To compete in the profitable cloud-computing arena, Amazon Web Services debuted 20 new machine-learning tools this week at the AWS re:Invent conference in Las Vegas. Tools include speech recognition and algorithms to automate decisions. The move helps Amazon compete better with Google and Microsoft, both of which are using their expertise in AI and machine learning to cut into its market share. Machine learning will also help potential developers that can’t create these capabilities on their own. Analysts estimate that Amazon dominates the cloud with a 44 percent market share. Continue reading AWS Expands Cloud Efforts with New Machine-Learning Tools

Snap Inc. just unveiled a remake of Snapchat that, thus far, has been identifiable for its posts that disappear after 24 hours, smaller social circles and human editing and curation. In its new incarnation, Snapchat separates the social and media into two parts. On the left side of the app, users will see chats and stories shared with friends. On the right side, they’ll find content from DIY creators, publishers, celebrities and Snap-curated content. Part of the reason for the redo is Snap’s disappointing user and revenue numbers. Continue reading Snapchat Redesign Aims to Curb Fake News, Boost Revenue

Comcast and Charter Communications are reportedly in talks with Hulu to offer its on-demand content via their set-top boxes. Currently, Comcast offers Dish Network’s Sling TV, Netflix and YouTube with its X1 service, which offers voice-activated search for movies and TV shows. Comcast’s goal is to become a “one-stop shop” for digital video services, says company executive vice president Matt Strauss. Sources say that Charter is also on track to add Netflix via a new user interface for web video. Continue reading Comcast, Charter Reportedly In Talks to Ink Deals With Hulu

The Gen Z audience, defined as those born after about 1996, gravitates to the kind of irreverent self-made YouTube stars embodied by Liza Koshy, a comedian with 1.6 billion views, who produces short content for social media platforms. Reaching this audience is a challenge since it values DIY stars as much or more than professionals and moves among platforms and apps with ease. Two years after she first appeared on YouTube, Koshy has been featured in Vogue’s 73 Questions (which she recently parodied) and advertisers are chasing her. Continue reading Why Marketers Are Pursuing Gen Z YouTube Star Liza Koshy

According to Cisco, video accounted for 69 percent of all Internet traffic in 2017. That percentage will probably grow as 5G, the next generation wireless network, begins to debut in 2019 and 2020, enabling high-resolution video on mobile devices. Advertisers are already dealing with the often-complex parameters of video messaging, including how long the video should be, where it should be placed and how to compete with Internet technology behemoths in an increasingly “hot” market. In this environment, social media will also evolve. Continue reading As Internet Video Dominates, Seven Trends to Expect in 2018

After studying when, where and how people consume its content, Netflix found in its most recent data that 67 percent of U.S. users are now watching content not in their living room, but out in the world. The practice has been dubbed “Netflixing in Public.” In a sense, this isn’t new. In 2015, the Pew Research Center found that 77 percent of Americans thought it was fine for people to use their cellphones while walking down the street and 75 percent also approved of using them on public transportation. Continue reading Netflix Survey Shows Erosion Between Private, Public Viewing

Philo, the latest streaming TV service to hit the market, has eliminated sports from its line-up of three-dozen cable TV networks. The service will deliver programming to the user’s phone, laptop or connected TV. Because of the lack of sports, the base package will cost $16 per month, compared with YouTube TV’s $35 per month subscription or Hulu’s $40 per month fee. Participating cable networks include A&E, Scripps, Discovery, AMC and Viacom. Venture capital companies have invested $25 million in the new service. Continue reading Philo Streaming TV Service Offers Cable Bundle Minus Sports

The Walt Disney Company has revealed some of the details regarding its upcoming streaming service, slated for launch in the second half of 2019. Debuting on the new service will be television series based on “Star Wars,” “Monsters Inc.,” “High School Musical” and Marvel, currently under development. Disney chief executive Bob Iger also disclosed that the service will be priced substantially less than Netflix, in part because it will have less content at its introduction. However, Iger noted that the price could increase as Disney adds more content. Continue reading Disney Looks to Major Franchises for First Streaming Content

At the global debut of its Xbox One X, Microsoft described it as the world’s most powerful game console, with 4K resolution, high-dynamic range (HDR) games and 40 percent more performance than other consoles. The new console already has 50+ Xbox One X titles that have been remastered to 4K, a number that will jump to 70 by end of the first week. The company says 160 games are being readied for 4K HDR, among them “Forza Motorsport 7,” “Super Lucky’s Tale,” “Assassin’s Creed Origins,” “Middle-earth: Shadow of War” and “FIFA 18.” Continue reading Microsoft Releases its Powerful Xbox One X Gaming Console

Waiting for a video to buffer may become an annoyance of the past. Researchers at MIT’s Computer Science and Artificial Intelligence Laboratory (CSAIL) are working on streaming algorithms that use AI to improve load rates and, thus, reduce buffering. Dubbed Pensieve, the new technology relies on machine learning to navigate the often-chaotic and ever-changing conditions of networks in real-time, based on a system of rewards (when the video loads smoothly) and penalties (when it’s interrupted). Meanwhile, Netflix is working on its own AI solution to address buffering. Continue reading MIT and Netflix Testing AI-Based Algorithms to Curb Buffering

Roku has taken an important step in its long-time efforts to evolve from a hardware-based to a services-based model. Although the company will not comment, sources say that Roku is preparing to begin streaming videos on third-party devices from rivals Apple and Google. Those same sources say that the initial efforts will likely focus on mobile devices. Most consumers still think of Roku as a hardware company, but Roku recently began licensing its operating system to TV manufacturers and making money on advertising. Continue reading Roku May Be Prepping to Stream Video on Third-Party Devices

AT&T’s DirecTV is preparing to launch a new TV set-top box based on Google’s Android TV platform. A new FCC filing reveals that the satellite TV company is trying its hand at over-the-top streaming, with the model  number C71KW-400 set-top box, described as the “AT&T/DirecTV Wireless 4K OTT Client.” The accompanying user manual, which defines OTT as delivering video via the Internet to user-connected devices, notes that the device will not be able to interact with DirecTV’s current Genie hardware. Continue reading AT&T to Roll Out New Android TV-Based Set-Top Box for OTT

Streaming hub Reelgood, which offers viewers a guide for tracking content across more than 300 streaming video services, recently acquired Netflix Roulette, a service that randomly selects Netflix titles for its users. As part of Reelgood, the Netflix Roulette tech will be used as a feature to randomly select titles from a wide range of streaming services such as Amazon, HBO, Hulu, Showtime and Starz. This could appeal to viewers who are overwhelmed by choices or simply tired of switching between services looking for content. Continue reading Reelgood Buys Netflix Roulette for Picking Shows at Random

Nielsen has begun collecting Netflix viewership data via audio recognition software in 44,000 U.S. households, part of its planned initiative to measure TV audiences of subscription video on-demand services. So far, A&E Networks, Disney ABC Television Group, Lionsgate, NBCUniversal and Warner Bros. have subscribed to the service. Nielsen clients can opt to release the data publicly. By adding SVOD measurements, Nielsen continues efforts to capture viewing behaviors that have changed with the emergence of mobile and streaming video.  Continue reading Nielsen Begins to Measure Audience Data of SVOD Services