By
Debra KaufmanApril 19, 2017
New subscriber numbers for Netflix, both in the U.S. and globally, were lower than expected, at 98.75 million total subscribers, up from 81.5 million a year ago. Analysts polled by Thomson Reuters before Netflix released the number expected 98.9 million subscribers. Netflix has stated it expects to pass the 100-million subscriber mark this week. Netflix also indicated a willingness to debut its feature films first in large theater chains, saying that it should be up to the consumers who pay for these films to be made. Continue reading Netflix Misses Subscriber Estimates, Rethinks Movie Releases
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Don LevyApril 18, 2017
More than 30 videos from the 3rd annual Entertainment Technology Center@USC vNAB Conference are going live for viewing on the ETCenterVideos YouTube channel. This year’s vNAB featured thought leaders and catalysts from the entertainment, consumer electronics, technology, and service industries presenting their insider’s perspective on emerging and disruptive technologies. The talks were recorded March 20-21 at Google’s offices in Venice, California. The vNAB Conference is a prelude to the Next Generation Media Technologies sessions scheduled for the upcoming NAB Show in Las Vegas, April 25-26. Continue reading ETC@USC Posts New vNAB Conference Videos on YouTube
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Debra KaufmanApril 12, 2017
A comScore study conducted in December 2016 revealed that streaming services have exploded, with a total of 11 reaching one million or more homes in any given month. Put another way, of the 49 million U.S. households connected to Wi-Fi, at least 53 percent use at least one OTT service. Netflix still dominates, found in 75 percent of these Wi-Fi homes, but the real news is that it’s got stronger competition than ever before. YouTube now reaches 53 percent of homes, Amazon is in 33 percent and Hulu is at 17 percent. Continue reading Netflix Remains No. 1, But Faces Increasing OTT Competition
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Rob ScottApril 5, 2017
The National Football League has signed a one-year agreement to stream 10 Thursday night games via Amazon in a deal insiders say is valued in the $50 million range (about five times the value of last season’s deal with Twitter). The games streamed for free on Twitter, but the Amazon deal will stream only to Prime members. Globally, more than 60 million consumers pay the annual $99 fee for Amazon Prime with perks including two-day shipping and access to movies, TV shows and music. The NFL deal is not exclusive; Thursday night games are split between CBS and NBC for television broadcasts, and are also made available on the NFL Network. Continue reading NFL and Amazon Sign Deal to Stream Thursday Night Games
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Debra KaufmanMarch 30, 2017
In a 215-to-205 vote that largely followed party lines, House Republicans successfully dismantled the new FCC Internet privacy protections for individuals, which was landmark legislation of the Obama administration. Overturning the legislation marks a victory for telecoms that are now free to collect and sell data on users’ online activities without permission, although some have expressed plans to honor voluntary privacy policies. The protections were originally slated to go into effect later this year. Continue reading Internet Privacy Legislation Is Overturned in Win for Telecoms
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Debra KaufmanMarch 28, 2017
Big spending digital players Netflix and Amazon are shaking up traditional TV stalwarts. Netflix is expected to spend $6 billion on original and acquired programming this year, up $1 billion from last year. That figure is five times more than what cable outlets FX (owned by 21st Century Fox) and Showtime (owned by CBS Corp.) spend and more than twice that spent by Time Warner’s premium channel HBO. TV actors are demanding $250,000 an episode, twice their previous rate, and there’s a feeding frenzy for A-list below-the-line crews. Continue reading Netflix Dominance Pushing Studios to Earlier Release Window
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Debra KaufmanMarch 24, 2017
The World Wide Web Consortium (W3C) has formally moved its Encrypted Media Extensions (EME) anti-piracy mechanism to the stage of Proposed Recommendation. The decision of whether or not to adopt the EME standard now depends on a poll of W3C’s members, which have until April 19 to respond. Although the proposed standard has many critics, W3C director/HTML inventor Sir Tim Berners-Lee has personally endorsed it. Engineers from Google, Microsoft and Netflix created EME, which has been under development for some time. Continue reading World Wide Web Consortium Proposes HTML5 DRM Standard
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Debra KaufmanMarch 21, 2017
Dolby Laboratories, known for its proprietary high-dynamic range technology, is conducting research on how media impacts human beings. The biophysical lab, run by chief scientist Poppy Crum, was established in 2015, growing out of research begun in 2012 to better understand human reactions to audio and video. In addition to aiming thermal cameras at them, the subjects wear a 64-channel EEG cap measuring electrical activity in the brain, heart rate and galvanic skin response trackers and a pulse oximeter. Continue reading Dolby Uses Biosensors to Research Media’s Impact on Viewers
By
Rob ScottMarch 20, 2017
Journalists were recently invited to the Silicon Valley offices of Netflix for a behind-the-scenes look at the company’s distribution efforts for its latest Marvel series, “Iron Fist.” Through a series of talks that emphasized how the streaming service is essentially becoming a global Internet-based television network for more than 93 million subscribers, the “Netflix Lab Days” event addressed the tech and business considerations involved with programming for an international audience, creating “taste communities” for recommendations and personalization, initiating deals with TV operators and ISPs around the world, language translations for original content, and translating the Netflix apps and catalog into multiple languages. Continue reading Netflix Continues Push to Become the First Global TV Network
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Rob ScottMarch 14, 2017
After making a splash on Facebook and YouTube, 360-degree videos have made their way to Snapchat. Major brands such as Chick-fil-A, Netflix and Universal Pictures have been experimenting with virtual experiences on the social platform. Universal took users on a tour of a masquerade ball from “Fifty Shades Darker,” while Netflix rolled out a 360-degree trailer for “Ultimate Beastmaster.” Michael Rucker, co-founder and COO of VR firm OmniVirt, notes that clients are seeing two to three times higher swipe-up rates when using the format. Engagement is also on an upswing, with the average user spending more than a minute with these experiences. Continue reading Brands Experiment with 360-Degree Video Tech on Snapchat
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Rob ScottMarch 10, 2017
Amazon, which recently won its first Oscars for “Manchester by the Sea” and “The Salesman,” is taking on pay-TV providers and game developers as it expands beyond e-commerce into various media initiatives. Now, the company suggests it would be open to discussing deals that would enable it to stream content through the set-top boxes of cable operators, similar to Netflix’s approach. “Amazon is definitely open to those partnerships,” explained Amazon Video managing director Alex Green at Cable Congress 2017 in Brussels. Continue reading Amazon Is Open to Streaming Content Through Cable STBs
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ETCentricMarch 8, 2017
According to Leichtman Research Group’s latest on-demand study, more TV households in the U.S. now have Netflix (54 percent) than a digital video recorder (53 percent), marking a first for the streaming service. The study also found that 64 percent of households presently use SVOD services from Netflix, Amazon and/or Hulu. “In 2011, according to the research firm, 44 percent of TV households had a DVR and 28 percent had Netflix,” reports Variety. “About 23 percent of all adults in TV homes stream Netflix daily … compared with 6 percent who did in 2011. LRG president Bruce Leichtman noted that Netflix’s penetration is boosted by password sharing.” Continue reading Milestone: Netflix Service Surpasses DVR in U.S. Households
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ETCentricMarch 8, 2017
Consumers interested in recording over-the-air TV shows without the need for a cable or satellite subscription can turn to recorders compatible with HDTV antennas such as TiVo’s Roamio OTA 1TB DVR. The $400 recorder (currently $370 on Amazon for a limited time) receives channels over an antenna rather than using a CableCARD. The device provides “access to streaming services and the TiVo interface,” notes Digital Trends, and “allows you to record four shows at once and up to 150 hours of HD programming.” You can beef up recording capacity with a TiVo-ready Netgear ReadyNAS or external hard drive. SkipMode allows for bypassing commercials, while QuickMode speeds through slow-moving recorded and buffered shows without audio distortion. Continue reading Cord Cutters Have Recording Options with TiVo Roamio OTA
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Meghan CoyleMarch 7, 2017
Netflix needed a way to improve video streaming quality for consumers in emerging economies watching movies and TV shows on the go. The company came up with a new method for video encoding called Dynamic Optimizer that reduces the amount of data in the video file without losing image quality. The Netflix team trained an AI to compress the video specifically based on the complexity of a given scene. The Dynamic Optimizer system expected to roll out in the coming months. Continue reading Netflix Develops AI to Help Optimize Video for Mobile Devices
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ETCentricMarch 6, 2017
Jeffrey Katzenberg, who left DreamWorks Animation last summer, is launching WndrCo, a new media and tech venture that has already raised nearly $600 million. During a Q&A in New York with Hearst Magazines president David Carey, Katzenberg said he is interested in the next wave of television, which he sees as a mobile experience. He cited the roughly $200,000 per minute that Netflix spends on content and the less than $100 a minute needed to produce most YouTube content, suggesting there’s an opportunity that falls between the two approaches. “He said a few companies have been successful at producing mobile-oriented original video for a few thousand dollars per minute — citing Vice Media, BuzzFeed and AwesomenessTV,” reports Variety. Continue reading Katzenberg Envisions Next Wave of Entertainment for Mobile