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Microsoft Talks Transition of Xbox into Entertainment Hub

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February 13, 2013

Peter Kafka questioned Yusuf Mehdi, senior vice president of Microsoft’s Interactive Entertainment Business, to kick off this year’s D:Dive Into Media conference in Dana Point, California. Alongside Mehdi was Nancy Tellem, corporate vice president at Microsoft LA Studios, and both were questioned about the company’s Xbox and how it is transforming from a gaming console into an entertainment hub. Continue reading Microsoft Talks Transition of Xbox into Entertainment Hub

Netscape Founder Predicts the Death of Traditional Retail

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February 11, 2013

Netscape creator Marc Andreessen, who has invested in successful ventures such as Pinterest and Foursquare, recently discussed his views on the future of commerce. The tech investor believes traditional retail stores will die off, while e-commerce stores will be the only way people shop in the future. He expects a big shift in the next three to four years, a different view from those who suggest innovation in e-commerce is slowing. Continue reading Netscape Founder Predicts the Death of Traditional Retail

Netflix Strives to Revolutionize the TV Viewing Experience

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February 7, 2013

Reed Hastings once led Netflix as an effective distributor of movies and TV shows through the U.S. Postal Service, but always envisioned the company becoming the premier provider of streaming video content. Now the CEO hopes to stay ahead of the competition by positioning Netflix to take on HBO as a provider of premium video content. Hastings’ move is undoubtedly risky, but he sees it as a necessary step towards the future of television. Continue reading Netflix Strives to Revolutionize the TV Viewing Experience

Netflix Debuts Entire Season of New Political Drama Today

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February 1, 2013

The Netflix political drama “House of Cards” debuts via the streaming video site today. Directed by David Fincher and starring Kevin Spacey and Robin Wright, the series is the first original programming financed by Netflix, which could take on cable offerings from the likes of HBO and Showtime. It also serves as a new experiment to the distribution model, since all 13 episodes will be made available at once. Continue reading Netflix Debuts Entire Season of New Political Drama Today

Netflix Markets its Original Content Without a TV Network

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January 29, 2013

“TV networks may have plenty of flaws, but one thing they’re really good at is promoting other TV shows,” writes AllThingsD. But what about Netflix? The streaming service does not have experience promoting its own shows and does not have advertising support from TV networks. How will it advertise new shows like “House of Cards” (to launch in February) and “Arrested Development” (due in May)? Continue reading Netflix Markets its Original Content Without a TV Network

Netflix, YouTube Take On AirPlay with Second Screen Protocol

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January 28, 2013

Netflix and YouTube have combined efforts to launch DIAL, “a protocol that helps developers of second-screen apps to discover and launch applications on smart TVs and connected devices.” DIAL is already seeing support from Samsung, Sony, Hulu and BBC and “could become a key piece in efforts to establish an open alternative to Apple’s AirPlay,” according to GigaOM. Continue reading Netflix, YouTube Take On AirPlay with Second Screen Protocol

Viki to Expand Reach with Amazon Prime Instant Partnership

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January 28, 2013

Viki is “the Hulu for the rest of the world,” according to the company’s CEO Razmig Hovaghimian. It takes content from all over the globe, licenses it for cheap and brings it to the U.S. and other countries. The company announced a partnership with Amazon that will add more than 1,000 hours of entertainment from Japan and Korea to Amazon’s Prime Instant service. Continue reading Viki to Expand Reach with Amazon Prime Instant Partnership

Netflix Strategy Takes Root, Numbers Surge in Fourth Quarter

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January 25, 2013

Netflix has been through some well-documented ups and downs, but for those who still have doubts about the company, Netflix had a resounding answer this week: 27.15 million. That’s the number of American homes that presently subscribe to the streaming service, a number exceeding even the company’s own expectations for the fourth quarter of 2012. Continue reading Netflix Strategy Takes Root, Numbers Surge in Fourth Quarter

VPPA Update Enables Netflix to Share User Data on Facebook

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January 21, 2013

President Obama signed into law an amended version of the Video Piracy Protection Act, which will allow Netflix and other rental services to integrate viewing data with social media sites. Customers must consent to the shared data, which will share data related to watching, rating, and saving on platforms like Facebook and Twitter. Netflix hopes the integration will increase viewing hours and customer subscriptions. Continue reading VPPA Update Enables Netflix to Share User Data on Facebook

Netflix Signs New Deals with Turner and Warner Bros. TV

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January 17, 2013

Netflix will expand its offerings through new deals with Turner Broadcasting and Warner Bros. Television Group. The licensing agreements will provide the streaming site with complete previous seasons of animated and live-action programming from Cartoon Network, Warner Bros. Animation and Adult Swim. The shows will become available beginning March 30. Continue reading Netflix Signs New Deals with Turner and Warner Bros. TV

Vatican Drama Borgia Takes Unconventional Distribution Path

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January 17, 2013

The latest project from showrunner Tom Fontana, writer/producer of acclaimed shows such as “Homicide: Life on the Street” and “Oz,” is not currently available via cable or broadcast in the U.S. Instead, the historical Vatican drama “Borgia” was launched without a network, has aired in France, and is now looking to additional options, including streaming. Adweek talks with Fontana about the unorthodox path the show has taken. Continue reading Vatican Drama Borgia Takes Unconventional Distribution Path

Home Entertainment: Distribution Models Finally Working Together

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January 3, 2013

In the home entertainment space, consumer spending on software rose for the first time since beginning a steady decline in 2006. The Digital Entertainment Group reports that at the end of the third quarter 2012 consumer spending on home entertainment as a whole — including disc, rental and digital distribution — was up by about 1 percent. IHS Screen Digest predicts that spending will total $18.7 billion, 5 percent higher than last year. Continue reading Home Entertainment: Distribution Models Finally Working Together

NPD Study: Consumers Slow to Adopt Apps on Smart TVs

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January 1, 2013

Research organization NPD estimates that approximately 25 million U.S. households currently have smart TVs. While nearly six out of 10 owners are using their smart TVs to watch over-the-top video services such as Netflix and Hulu Plus, and roughly 15 percent are accessing music services like Pandora, the majority of Americans are not utilizing applications beyond streaming video and music. The latest NPD Connected Intelligence Application & Convergence report suggests the Internet connected HDTV screen has yet to reach beyond its TV-centric heritage. Continue reading NPD Study: Consumers Slow to Adopt Apps on Smart TVs

Streaming: Is Netflix Popularity with Kids a Double-Edged Sword?

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December 13, 2012
  • In August 2011, Netflix launched its “Just for Kids” page, which features commercial-free age-appropriate content organized by “superheroes” and “princesses.” Recently, the streaming service signed a content deal with Disney for an estimated $300 million a year.
  • “But Netflix’s popularity with children could be a double-edged sword,” the Wall Street Journal suggests. “Analysts say the streaming service could be undermining the very companies that supply it with most of its children’s television content, namely Disney and Viacom.”
  • Sanford C. Bernstein analyzed TiVo data, finding that kids’ cable ratings were up 8.5 percent in the first quarter among viewers who didn’t stream content compared to the relatively small 0.4 percent uptick among those who did. “Disney ratings grew 11 percent for nonstreaming users and 6 percent for streaming users, while Viacom ratings grew 6 percent for nonstreaming users and only 2 percent for streaming users,” WSJ reports.
  • “Bernstein says those trends have persisted through the year. And looking at an individual network tells the same story. From the end of 2011 through August 2012, ratings at Nickelodeon were up 11 percent among nonstreamers, compared with only 3 percent among streamers,” the article continues.
  • Unlike Nickelodeon, Disney Junior and Disney XD ratings are rising. “But both channels are relatively new and are coming off a small base. And even there, Netflix appears to be having an effect,” the article states.
  • “For Netflix, the risk is that Disney and Viacom demand significantly more for children’s content to make selling it worthwhile. In extremis, they could even decide to stop selling it to the streaming company.”

Will Verizon Take on Netflix and Others with its own Streaming Video Service?

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December 7, 2011
  • Verizon is planning to launch a standalone video streaming service for 2012 that would offer movies and TV shows via the Web, according to several people close to the plan.
  • “The phone company is talking with prospective programming partners about the service, which would be introduced outside of markets where it currently offers its broadband and TV package, known as FiOS, these people said,” reports Reuters. “That would make it available to some 85 million U.S. households.”
  • Verizon may be concerned about cord cutters and competition from Netflix, Amazon and Google.
  • “Verizon has been back and forth with programmers over the last two years exploring the possibility,” suggests the article. “While a lot of the discussion has been around fees, the programmers have also been concerned about the possibility of hurting their existing — and lucrative — relationships with the cable operators.”
  • Having its own streaming service would allow Verizon to grow its customer base and thereby lower its programming costs.
  • “News of the service will have added controversy in the wake of sister company Verizon Wireless’s plans to resell cable TV service for Comcast Corp, Time Warner Cable Inc and Bright House Networks,” points out Reuters. “Under that deal, announced last week, Verizon Wireless will pay $3.6 billion for valuable spectrum from the cable companies.”

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