According to Netflix, one in ten of its streaming subscribers have watched its exclusive drama “House of Cards.” On average, each of those viewers has taken in six to 13 episodes so far, of the 13 total available in season one – all of which was made available at one time. This delivery approach intended to capitalize on viewers’ desire to binge-watch entire seasons in short periods of time. Some see this distribution model as a risky proposition. Continue reading Distributing Entire TV Seasons All at Once Has Downsides

The Web series “Video Game High School” (“VGHS”) premiered on YouTube in May of 2012 and became a meteoric success. The series subsequently earned sponsorships from Sony and Monster Energy Drinks, and is now available on Netflix. Season Two of the critically-acclaimed series, currently in production, raised more than $808,000 on Kickstarter and could end up becoming the model for future online series. Continue reading Successful YouTube Show May Serve as Model for Web Series

Criterion announced yesterday that all of its films from the Criterion Collection are available for free streaming via Hulu through this weekend only. “The company has routinely offered up selections from its catalog — normally exclusive to paying Hulu Plus subscribers — for complimentary viewing, but now it’s opening up the floodgates and making hundreds of classic motion pictures available at no cost,” reports The Verge. Continue reading Stream Criterion Collection Films for Free This Weekend

Netflix announced a partnership with DreamWorks Animation this week to create an original cartoon series, to debut on the streaming service in December. The premise will be based on DWA’s upcoming “Turbo,” a movie about a snail who gains the power of super speed. “The Netflix spinoff will be called ‘Turbo: F.A.S.T.,’ which stands for Fast Action Stunt Team,” reports The New York Times. Continue reading Netflix and DreamWorks Reach Deal for New Cartoon Series

Netflix bought the original drama “House of Cards” in 2011, committing to two seasons of the then not-yet-filmed show directed by David Fincher and starring Kevin Spacey. The purchase also earned the streaming company headlines as it placed Netflix into a high profile role typically occupied by the likes of HBO. But while Netflix claims its online programming to be commercial free, it is not without advertising. Continue reading Heavy Product Placement for Commercial-Free Online TV

Peter Kafka questioned Yusuf Mehdi, senior vice president of Microsoft’s Interactive Entertainment Business, to kick off this year’s D:Dive Into Media conference in Dana Point, California. Alongside Mehdi was Nancy Tellem, corporate vice president at Microsoft LA Studios, and both were questioned about the company’s Xbox and how it is transforming from a gaming console into an entertainment hub. Continue reading Microsoft Talks Transition of Xbox into Entertainment Hub

Netscape creator Marc Andreessen, who has invested in successful ventures such as Pinterest and Foursquare, recently discussed his views on the future of commerce. The tech investor believes traditional retail stores will die off, while e-commerce stores will be the only way people shop in the future. He expects a big shift in the next three to four years, a different view from those who suggest innovation in e-commerce is slowing. Continue reading Netscape Founder Predicts the Death of Traditional Retail

Reed Hastings once led Netflix as an effective distributor of movies and TV shows through the U.S. Postal Service, but always envisioned the company becoming the premier provider of streaming video content. Now the CEO hopes to stay ahead of the competition by positioning Netflix to take on HBO as a provider of premium video content. Hastings’ move is undoubtedly risky, but he sees it as a necessary step towards the future of television. Continue reading Netflix Strives to Revolutionize the TV Viewing Experience

The Netflix political drama “House of Cards” debuts via the streaming video site today. Directed by David Fincher and starring Kevin Spacey and Robin Wright, the series is the first original programming financed by Netflix, which could take on cable offerings from the likes of HBO and Showtime. It also serves as a new experiment to the distribution model, since all 13 episodes will be made available at once. Continue reading Netflix Debuts Entire Season of New Political Drama Today

“TV networks may have plenty of flaws, but one thing they’re really good at is promoting other TV shows,” writes AllThingsD. But what about Netflix? The streaming service does not have experience promoting its own shows and does not have advertising support from TV networks. How will it advertise new shows like “House of Cards” (to launch in February) and “Arrested Development” (due in May)? Continue reading Netflix Markets its Original Content Without a TV Network

Netflix and YouTube have combined efforts to launch DIAL, “a protocol that helps developers of second-screen apps to discover and launch applications on smart TVs and connected devices.” DIAL is already seeing support from Samsung, Sony, Hulu and BBC and “could become a key piece in efforts to establish an open alternative to Apple’s AirPlay,” according to GigaOM. Continue reading Netflix, YouTube Take On AirPlay with Second Screen Protocol

Viki is “the Hulu for the rest of the world,” according to the company’s CEO Razmig Hovaghimian. It takes content from all over the globe, licenses it for cheap and brings it to the U.S. and other countries. The company announced a partnership with Amazon that will add more than 1,000 hours of entertainment from Japan and Korea to Amazon’s Prime Instant service. Continue reading Viki to Expand Reach with Amazon Prime Instant Partnership

Netflix has been through some well-documented ups and downs, but for those who still have doubts about the company, Netflix had a resounding answer this week: 27.15 million. That’s the number of American homes that presently subscribe to the streaming service, a number exceeding even the company’s own expectations for the fourth quarter of 2012. Continue reading Netflix Strategy Takes Root, Numbers Surge in Fourth Quarter

President Obama signed into law an amended version of the Video Piracy Protection Act, which will allow Netflix and other rental services to integrate viewing data with social media sites. Customers must consent to the shared data, which will share data related to watching, rating, and saving on platforms like Facebook and Twitter. Netflix hopes the integration will increase viewing hours and customer subscriptions. Continue reading VPPA Update Enables Netflix to Share User Data on Facebook

Netflix will expand its offerings through new deals with Turner Broadcasting and Warner Bros. Television Group. The licensing agreements will provide the streaming site with complete previous seasons of animated and live-action programming from Cartoon Network, Warner Bros. Animation and Adult Swim. The shows will become available beginning March 30. Continue reading Netflix Signs New Deals with Turner and Warner Bros. TV