According to NetMarketShare, Google controls 81+ percent of the mobile search market, which is why many businesses believe buying ads on the platform is necessary to stay in business. Appearing on top of search results is critical for many companies, and buying ads is the best way to achieve that. The urgency heats up when it comes to branded keywords, whereby companies must bid on their own names or see their rivals capture the space. If Lyft, for example, doesn’t buy the ad, Uber likely will, and grab the top spot. Continue reading Companies Bid On Their Own Brands For Google Search Ads

Microsoft Windows got a boost due to the increase in cyberattacks, with a 21 percent jump in sales of Windows 10 licenses last quarter, mainly to corporate clients; a 21 percent lift in bulk sales of Windows licenses and cloud services; and an expected growth of 13 percent in the current quarter. Although Windows is the most widely used operating system worldwide, PC shipments have seen no growth, says International Data Corp. Instead, the Windows 10 sales indicate a widespread move to update older software versions. Continue reading Microsoft Sees Significant Corporate Upgrades to Windows 10

Google plans to introduce a new ad-blocking tool for its Chrome web browser in 2018, and is giving publishers at least six month’s notice to prepare. According to sources, the new default setting will appear on desktop and mobile Chrome versions and will prevent ads from popping up on websites known to create a bad advertising experience for users. Google’s new “Ad Experience Reports” will let publishers know if their website hosts such “bad experience” ads and will detail how to fix the problems. Continue reading Google Develops New Ad Filtering Tool for Chrome Browser