By
Cassie PatonNovember 5, 2013
Netflix is making good on its promise to compete directly with movie theaters now that it’s in final negotiations for the exclusive rights to a Sundance Film Festival documentary. The film, “The Square,” is about the Egyptian revolution and will be released through Netflix. It could make Netflix an Oscar contender, just a short while after its success at the Emmys with “House of Cards.” According to one source, this will be the first of many films to be released first on Netflix. Continue reading Netflix Plans to Release Sundance Award-Winning Documentary
By
Cassie PatonNovember 4, 2013
Facebook is working toward greater interactivity between its users and the entertainment industry with television program partnerships. Using popular TV shows, celebrities and related hashtags to encourage even more communication and sharing among users, Faceboook can deliver detailed analytics to its partners about who is watching and what they’re saying on the social media site. TV networks are turning to Facebook to generate social activity and promote their content. Continue reading Social TV: Facebook Partnering with Entertainment Industry
By
Rob ScottNovember 1, 2013
Hollywood studios adopted new terminology this week in home entertainment sell-through branding that will soon appear across marketing and communication efforts. The terms “Digital HD” and “Digital” will be used to package digital versions of filmed entertainment and television content. According to the Digital Entertainment Group, the branding intends to enhance the value of digital home entertainment offerings and offer consistency for consumers. Continue reading Home Entertainment Branding: Studios Adopt Digital Monikers
By
Rob ScottNovember 1, 2013
According to a study from social media analytics platform Simply Measured, the world’s top 100 brands are discovering new success with photo- and video-sharing service Instagram. Simply Measured found that 71 of the Interbrand 100 are currently using the Facebook-owned service, up from 40 last October. While the total number of brands on Instagram increased 55 percent in the past year, 57 percent of those brands average at least one post per week, a 38 percent increase from last year. Continue reading Top Brands Increasingly Turning to Facebook-Owned Instagram
By
Cassie PatonNovember 1, 2013
Sprint is bulking up with an enhanced LTE, promising “unprecedented speeds” for its mobile subscribers. The company announced the new 4G service Spark this week, as well as two new LTE networks, which offer a vast improvement upon current speeds. In a lab test, Sprint showed off an LTE link with 1Gbps, promising speeds would continue to go up. With multiple antennas and carrier aggregation, it’s using a full spectrum of frequencies that average 50 to 60Mbps. Continue reading Sprint Delivers Increased Speed with New 4G LTE Networks
By
Rob ScottOctober 31, 2013
ConnecTV’s new app allows users to share short video clips of television content in a Vine-like fashion, without the need to access a camera phone or rewind via DVR. The Los Angeles-based social TV startup has created an alternative for recording highlights from sporting events, news bloopers and music videos. The app helps users select a highlight from live TV, and then edits the clip for sharing. ConnecTV also includes an option for searching for shows by network. Continue reading New ConnecTV App Lets Users Record and Share TV Moments
By
Rob ScottOctober 29, 2013
In response to the ongoing legal battles involving startup Aereo and the potential disruption regarding pay TV, companies including DirecTV, Time Warner Cable and Charter Communications are reportedly considering the idea of capturing free broadcast TV signals to avoid paying significant retransmission fees, according to people with knowledge of the discussions. Major broadcasters have also stated they would consider a conversion to cable if Aereo stays in business. Continue reading Cable Companies Consider Aereo-Like Services to Bypass Fees
By
Cassie PatonOctober 29, 2013
Two of cable’s biggest programming networks, FX and Turner, have decided they want to stream all of their series’ episodes within a current season online. It’s a challenge to the industry standard, which generally allows networks to stream only the five most recent episodes online. But if this were to change, Netflix would get away with paying significantly lower rates for any show streamed elsewhere — and studios aren’t too happy about that possibility. Continue reading Cable Networks and Netflix Face Off Over Streaming Rights
By
Rob ScottOctober 28, 2013
According to Twitter’s regulatory filing, the company is looking to raise up to $1.4 billion in its initial public offering with a share-price range of $17 to $20. That would value the social network at about $9.4 billion to $11.1 billion, considerably less than earlier estimates that placed it as high as $16 billion. The modest valuation suggests that the company hopes to avoid the backlash Facebook experienced with its aggressive IPO. The approach could help Twitter win investors who are wary of the network’s mobile business model. Continue reading Twitter Plays it Safe with Modest IPO, Aims to Sway Investors
By
Cassie PatonOctober 28, 2013
In an effort to change the way its users engage online — and for how long — LinkedIn is beefing up its site to include a handful of new apps that will help facilitate easier, more advanced communication among users. During a press event last week, LinkedIn announced five new apps, including one that processes users’ email and attaches mini LinkedIn profiles to the message. These new features are a sign that the social media site is upping the ante on interactive capabilities. Continue reading LinkedIn Targets Mobile Users with Collection of New Apps
By
Valerie SavranOctober 28, 2013
According to Piper Jaffray’s 26th semi-annual teen market research report, Twitter is now a more important social network than Facebook for many teens. The report suggests that 26 percent of teenagers call Twitter their most significant social media site, while 23 percent claim their most important site to be Facebook, down from a high of 42 percent. However, Twitter is not without competition; the photo-sharing site Instagram, for example, is also doing well amongst teens. Continue reading Twitter Now More Popular Than Facebook Amongst Teenagers
By
Cassie PatonOctober 25, 2013
Social TV ads are coming to Facebook in an effort to compete with Twitter’s television advertising model. Now, advertisers will be able to reach Facebook users online at the same time an ad is running on TV. For example, an advertiser that airs a commercial on a local station in Los Angeles will be able to simultaneously target users in Los Angeles who are logged in to Facebook at the same time. And that’s some prime real estate. Continue reading Advertisers to Reach Users on TV and Facebook at Same Time
By
Valerie SavranOctober 25, 2013
BBC Global News announced a partnership with Twitter in which original video reports will be embedded in Twitter streams through the social media platform’s Amplify program. These videos, called BBCTrending, are being hosted by Anne-Marie Tomchak and will provide viewers with the news and memes circulating on social media, following a brief preview from a sponsor. “#BBCTrending” will be distributed to @BBCWorld’s 4.8 million Twitter followers. Continue reading BBC News Partners with Twitter for In-Tweet Video Reports
By
Cassie PatonOctober 24, 2013
YouTube’s most popular programmer, Maker Studios, is restructuring its network of genre-ranging channels in an effort to better reach consumers and advertisers. Its more than 55,000 channels will be organized into four units: men, women, family, and entertainment programming. At the Variety Entertainment & Tech Summit on Monday, Maker Studios chairman Ynon Kreiz also unveiled Maker Max, which allows content creators to more easily manage their videos. Continue reading Popular YouTube Programmer to More Closely Resemble Cable
By
Rob ScottOctober 22, 2013
Netflix posted its third quarter earnings yesterday, announcing that it has added 1.3 million U.S. customers. The video service ended the quarter with 29.93 million paid domestic users. While Netflix’s latest figures suggest the service has surpassed HBO and Showtime in number of U.S. customers, the company’s profit margin remains low in comparison to leading premium cable networks. Regardless, stock was up nearly 10 percent following the earnings results. Continue reading Netflix Sees Spike in Subscriber Base, Profits Remain Slim