Facebook yesterday announced an upgrade that enables mobile app developers to run video ads in the News Feed on iOS and Android devices. Advertisers can use video creative in their mobile app ads, which lets developers pay to promote apps through the social network’s mobile News Feed. According to Facebook, customers will have the option to click play in order to watch videos featuring mobile apps before installing them. Continue reading Facebook Update Adds Video Content to Mobile Advertising

San Francisco-based TV guide startup Digit Media — the company behind the NextGuide personal TV watchlist service — has launched new partnerships with Fox, BBC America and truTV. As part of the deals, the networks will add a Reminder Button to their program websites. By clicking on the button, consumers can register for NextGuide and receive reminder alerts via email or the NextGuide iOS app, letting them know when new episodes are about to air on TV. Continue reading NextGuide Has New Network Partners for TV Show Reminders

Facebook announced this week that it would allow teenage users between 13 and 17 to make their posts public so that they can be seen by anyone on the social network, underscoring the competition between today’s social platforms to reach the teen audience and attract advertisers. Previously, the posts of teenage users could only be viewed by friends and friends of friends. While drawing criticism from privacy advocate groups, the move will enable Facebook to operate more like its rival Twitter. Continue reading Facebook Under Fire for Decision to Make Teens’ Posts Public

Facebook and Pinterest are the clear standouts when it comes to referral traffic from social networks. While Facebook leads the pack, accounting for more than 10 percent of traffic to publishers in September, Pinterest holds second place, driving more traffic than Twitter, LinkedIn and Reddit combined. According to data from social plugin service Shareaholic, collected from 200,000 publishers, Pinterest drove 3.68 percent of traffic to publishers in September, about three times as much as third-ranked Twitter. Continue reading Social: Facebook, Pinterest Drive Most Traffic to Publishers

Sony Pictures Television has inked a deal to produce a psychological thriller for Netflix. From the creators of the FX legal drama “Damages,” the series is slated to begin production early next year. It marks the first time a major Hollywood studio will produce a program for the streaming video service. Following in the footsteps of cable networks such as HBO and AMC, Netflix is aggressively pursuing original content. The success of its Emmy-winning “House of Cards” could help pave the way. Continue reading Sony is First Big Studio to Ink Production Deal with Netflix

Verizon is planning to roll out a public beta of its Verizon Cloud “Infrastructure as a Service” platform and cloud-based object storage in the fourth quarter of this year. Verizon Cloud, which includes two primary components — Verizon Cloud Compute (the IaaS platform) and Verizon Cloud Storage (an object-based service) — will target enterprises, mid-size companies and development shops. The launch will initially involve a few hundred new users per month. Continue reading Verizon to Launch Public Beta of Cloud Platform This Year

“Shepard Smith Reporting” will debut on Monday afternoon featuring a new state-of-the-art “Fox News Deck” studio that Smith will also use to deliver breaking news updates during different programs. The concept is to deliver news updates during the day as they happen. Fox released a video of the studio, which includes giant touch screens and innovative software that will allow Smith and his team to efficiently track news stories on social media. Continue reading Fox Creates Innovative Studio to Deliver News as it Happens

Kumu Networks hopes to provide a solution to the increase of smartphone users and data demands on wireless networks. Kumu claims that its technology can double the capacity of cellular and Wi-Fi communications by challenging the idea that mobile devices cannot transmit and receive data on one frequency at the same time. The Stanford University startup first emerged in 2011 when the team wrote a paper claiming two-way traffic could be carried simultaneously through a specific chunk of radio spectrum.

Continue reading Wireless: Startup Envisions Doubling Use of Radio Spectrum

According to figures released yesterday by the International Telecommunications Union, mobile broadband accessed by tablets and smartphones is the fastest growing segment of the global information and communication technologies market. ITU’s “Measuring the Information Society” report found declining prices for mobile and fixed broadband services in addition to “unprecedented adoption of 3G,” with the number of worldwide mobile broadband subscriptions approaching two billion. Continue reading Mobile Broadband Subs Approaching Two Billion Worldwide

CBS viewers now have the option for watching new shows on their smartphones and tablets. The network announced that it will make all new episodes of its fall primetime line-up available via its mobile app just eight days after the programs air on TV. In response to app users who expressed concerns regarding limited content, CBS will be offering new and returning primetime titles, in addition to some classic shows. The app will also be available for Android and Windows 8. Continue reading CBS Mobile App Now Offers New Shows Eight Days After Airing

Facebook announced that it will begin using popular photo- and video-sharing service Instagram, which it acquired last year for about $1 billion, as a new vehicle for delivering advertisements. The move marks the first attempt by Instagram to leverage its growing popularity for revenue (it has yet to generate income for social giant Facebook). The announcement came shortly before competitor Twitter released financial details regarding its planned IPO. Continue reading Facebook to Start Using Instagram as New Advertising Vehicle

A group of researchers from the University of Pennsylvania conducted a study through which they carefully analyzed the Facebook statuses of 75,000 volunteers. The volunteers all took a personality questionnaire and made their Facebook posts available to researchers who searched for linguistic patterns. In analyzing the Facebook posts, researchers were able to determine a surprising amount of information about each individual. Continue reading Study of Facebook Language Leads to Groundbreaking Results

Twitter has revealed its plans to raise up to $1 billion in its long-anticipated public offering. Potential buyers finally got a glimpse at Twitter’s financials yesterday, which indicate the social platform’s revenue more than doubled to $254 million during the first half of 2013. However, while the popular messaging service continues to transform electronic communication and public conversation, the company is still losing money while facing hurdles drawing new users and advertisers. Continue reading Twitter Reveals its Financials and Plans for $1 Billion IPO

Since last year’s official launch of the re-imagined Myspace in June, its new owners — Tim Vanderhook, Chris Vanderhook, and Justin Timberlake —  have launched iPhone and Android apps while introducing a slew of musical artists to the service. This week, Myspace announced it now has 36 million users, dominated largely by musicians, millennials and artists including photographers and designers. Through Myspace, many are finding a home for music and art discovery and streaming. Continue reading Myspace Draws 36 Million Millennials, Musicians and Artists

Sunday’s series finale of AMC’s “Breaking Bad” led to unprecedented social media activity, especially on Twitter and Facebook. While AMC was running a marathon of the Emmy-winning drama leading up to the finale, Twitter experienced more than 100,000 tweets a day, sparked in part by interaction with cast and crew. Additionally, Facebook says that more than 3 million users generated about 5.5 million interactions on its social network during the finale. The activity comes as both social platforms are pursuing television dollars. Continue reading “Breaking Bad” Fans Flock to Social Media for Series Finale