Viacom and Twitter have announced a new partnership to deliver social video advertising campaigns centered on popular Viacom shows and events from MTV, VH1, CMT, Nickelodeon, Comedy Central, TV Land, Spike and others. Viacom is the latest to join the growing list of media companies involved with the Twitter Amplify partnership program. The Viacom partnership will launch with the 2013 MTV Video Music Awards on Sunday, August 25. Continue reading Viacom and Twitter Partner on Social Video Ad Campaigns

Sprint Nextel, the third largest U.S. wireless carrier, accepted a $21.6 billion bid last week from Japan’s SoftBank and gave Dish Network a Tuesday deadline to make a best and final offer. However, Dish said it would not submit a new offer by the deadline, which clears the way for a Sprint acquisition by SoftBank. Dish has shifted its focus to purchasing a large stake in Clearwire Communications, but now faces a lawsuit filed by Sprint to block the offer. Continue reading Dish Network Opts Not to Submit New Bid for Sprint Nextel

Facebook’s introduction of hashtags to its network may open new marketing possibilities for targeting the growing audience that uses mobile devices as second screens. According to Nielsen, nearly half of smartphone and tablet owners currently use their devices during TV viewing, often accessing content directly related to the shows they are watching. This demographic is ideal for planting ads, similar to what Twitter is doing with promoted tweets. Continue reading Facebook Hashtags All About the Second Screen Audience

If rumors prove true, Facebook’s photo-sharing app Instagram may soon include the ability to take and share short videos, similar to how Vine works. Following the company’s release of a hashtag feature and the rollout of its new iPhone and Android features, Facebook has scheduled a product launch event for Thursday in Menlo Park. “A small team has been working on a big idea,” reads the invitation. “Join us for coffee and learn about a new product.” Continue reading Mysterious Facebook Press Event to Unveil Instagram Video?

Social media platform LinkedIn has been making the transition from a utilitarian network designed for business professionals to something much more dynamic. Since October, LinkedIn has been offering original content authored by a select group of “Influencers,” leaders from a variety of fields that post their thoughts on life, careers and success. Traffic to all LinkedIn’s news products has increased eightfold since the Influencers were introduced. Continue reading LinkedIn Turns to Influencers to Enhance Publishing Efforts

At the National Cable and Telecommunications Association conference yesterday in Washington D.C., Comcast announced that it has begun shipping a new wireless gateway to its residential broadband customers that will serve as both a private Wi-Fi router and a public hotspot. The bold (and possibly controversial) move will enable Comcast to essentially crowdsource its Wi-Fi network, turning home gateways into public hotspots. Continue reading Cable Show: Comcast to Create Crowdsourced Hotspot Network

News Corp. is planning a social networking expansion of its Wall Street Journal website, which will transform the site into a platform intended for more than simply delivering news. Lex Fenwick, CEO of Dow Jones, described the company’s plans during an investor day earlier this week. The focal point of the platform is a feature called WSJ Profile, which allows users to post what is essentially a digital resume and features social functions that could compete with LinkedIn. Continue reading News Corp. to Launch Social Network for Wall Street Journal

Dish Network is reportedly making a play for shares of Clearwire Corp., which could complicate a planned purchase of the broadband company by Sprint Nextel. In an effort to better compete in the U.S. wireless market, Sprint had agreed to purchase the roughly 50 percent of Clearwire that it does not already own. Additionally, Sprint agreed to a $20 billion acquisition by Japan’s SoftBank Corp. However, Dish also made a $25.5 billion offer to acquire Sprint.  Continue reading Dish Pursues Clearwire: Could Complicate Sprint Nextel Plans

Discovery is launching its first online video network today in an attempt to attract largely young, male viewers who are becoming more challenging to reach through traditional TV. Called TestTube, the new online network will initially offer 15 original short-form shows that focus on science and adventure, available for free via YouTube, Xbox and TestTube’s website. The network was developed with online video producer Revision3, which Discovery acquired last year. Continue reading Discovery Launches Online Science and Adventure Network

We recently reported that networks such as ABC, TBS and TNT will be offering new apps that reflect the multi-platform TV Everywhere strategy so prevalent at last week’s Upfronts in New York. USA Network is making a similar move with its “screen unification strategy” that synchronizes the viewing experience across TV, online and mobile. USA, which unveiled its plans on Thursday, will begin rolling out the new initiative in early June. Continue reading Upfronts: USA Network Unveils Screen Unification Strategy

Though it won’t be widely available at first, a new, faster version of Wi-Fi is set to hit the market this year. It will give users the speed to download an entire television series in less than one minute. Called 802.11ac, it can triple the current norm’s typical speed, according to wireless experts, meaning it can handle more than a billion bits of data per second in ideal settings. Continue reading Wireless Development: High-Speed Wi-Fi Set to Launch

During Verizon CEO Lowell McAdam’s speech at the NAB conference on Tuesday in Las Vegas, he noted that roughly half of the traffic on Verizon’s mobile networks currently involves video. And by 2017, Verizon expects that percentage to grow to two-thirds. Is this the average trend across mobile consumption or is Verizon an exception? The answer may lie in LTE. Continue reading Verizon CEO Says LTE is Steering Rise in Mobile Video

On Wednesday, General Electric announced a partnership with Quirky, a New York-based startup that acts as a kind of social network for inventors. This makes sense for GE as it continues making its push into the so-called Internet of Things, which encompasses various types of devices connected to the Internet – all of which combine to create a constant stream of data regarding how they operate together. Continue reading General Electric Licenses Patents to Quirky Community

According to Raymie Stata, former chief technology officer at Yahoo, deciding to change the way a network operates can lead to cases where you have to physically rearrange hardware. But here’s the problem: networking gear is often old and outdated. While developers are constantly creating and updating software for computers and smartphones, hardware development remains relatively stagnant. Continue reading Tech Giants Developing Open Source Networking Project

The San Francisco 49ers are set to open a new stadium for the 2014 NFL season. When the Santa Clara Stadium opens, it will feature the best publicly accessible Wi-Fi network of any sports facility in the country. Every single one of the potential 68,500 fans will be able to connect to the wireless network at the same time, with no limits on uploads or downloads. Until now, such a feat was thought to be impossible. Continue reading New 49ers Stadium to Boast Simultaneous Wi-Fi for All