Facebook recently announced that it plans to expand the amount of information it provides to advertisers by including data from its billion-plus users regarding their Web-browsing habits. While the news may cause repercussions amongst Facebook users and critics in terms of privacy concerns, the move would also allow advertisers to better target their ads. The social network already allows advertisers to target users based on their activity, including “likes” and fan pages. Continue reading Facebook to Offer Expanded User Data for More Targeted Ads

Google is purchasing satellite startup Skybox Imaging for $500 million in cash. Founded in 2009, Skybox designs lightweight, affordable satellites that record photos and video of Earth. Skybox employees will initially work with Google’s Maps unit. While Google says it is purchasing Skybox for its imaging capabilities, the search giant is also trying to provide the planet with fast Internet access via balloons, drones and satellites. The acquisition may be part of these larger efforts. Continue reading Satellite-Imaging: Google to Acquire Skybox for $500 Million

Last week it was reported that Netflix had begun posting on-screen messages blaming Verizon for congestion that was slowing video streams. While Netflix claims the message was simply one step in notifying customers about how an ISP can impact the viewing experience, Verizon described the move as “a PR stunt” and suggested the message “is not only inaccurate, it is deliberately misleading.” Later in the week, Verizon sent a cease and desist letter to Netflix. Continue reading Streaming Delay Messages: Verizon Threatens to Sue Netflix

It’s that time of year again. Mary Meeker, partner at Kleiner Perkins Caufield & Byers, presented her annual report on Internet trends at the Code Conference in Rancho Palos Verdes, California on Wednesday. Meeker noted that growth in Internet usage was slowing, but overall mobile data consumption (pushed by video) is up 81 percent, due to the growing popularity of tablets and smartphones. While mobile accounted for 14 percent of Web usage last year, it is up to 25 percent today. Continue reading Internet Trends Report: Overall Growth Slows, Mobile on Rise

The Center for Copyright Information released official figures on Wednesday regarding the first 10 months of the anti-piracy program initiated by movie studios, record companies and Internet providers. The group reports that it has forwarded 1.3 million copyright alerts thus far to consumers that have been accessing infringing media content. The voluntary industry agreement was designed to educate consumers and curb online copyright infringement. Continue reading Report: Copyright Alert System Distributes 1.3 Million Notices

Despite those who claim a drop in P2P activity, legal pressure and growing popularity of paid services have not led to a decline in file sharing. According to Tru Optik, 300 million users swap files via BitTorrent each month. Tru Optik estimates that more movies and TV shows are downloaded by file sharers than are sold via iTunes, Google Play and Amazon combined. The U.S. accounts for more downloaded media and software than any other country, with the exception of video game downloads in Brazil.

Continue reading File Sharing Not in Decline, U.S. Consumers Lead the Charge

Omnicom Media Group and Twitter announced a mobile-advertising deal yesterday that is said to be valued at $230 million over the next two years. The agreement will integrate Accuen, Omnicom’s ad buying unit, with MoPub, the ad exchange that Twitter acquired in September for $350 million. The deal will lock in advertising rates and access to inventory for Omnicom agencies, while also providing a first look at new ad units and related opportunities being developed by Twitter. Continue reading Omnicom Media, Twitter Agree to $230 Million Mobile Ad Pact

Japanese gaming company Nintendo is poised to launch a new program for YouTube creators that will allow use of the company’s copyrighted material in online videos, and in certain situations, provide creators with a share of the advertising revenue. Nintendo has already been allowing its copyrighted material to appear in videos under “appropriate circumstances,” but the new affiliate program will share ad revenue with YouTube producers who “use the material more proactively.” Continue reading Nintendo Program to Share Ad Revenue with YouTube Creators

The Fox Now video app allows users to watch recent episodes of Fox series the day after they air. In a new update to its version for Apple devices, Fox has added a feature that suggests shows to the user based on preferences and viewing history. The upgraded user interface, which is based on the iOS 7 design, intends to keep fans watching more video by providing useful recommendations. Fox Now also features expanded TV Everywhere access with more current and past programming. Continue reading Fox Now Video App Offers Personalized Recommendations

“SportsCenter,” ESPN’s flagship news and highlights show, will start broadcasting from a new 10,000 square-foot studio in Bristol, Connecticut called Digital Center 2 next month. Digital Center 2 features a whopping 114 video displays, which anchors can manipulate on-air using tablets. Viewers can also interact with the new studio by submitting tweets that will appear in real time and using online features seen in the show, such as the “hot and cold zone” baseball player display. Continue reading ESPN Studio Integrates Video Displays and Online Features

Social network Twitter is making video sharing easier than ever for advertisers and regular users alike. By typing a hashtag in a tweet, Twitter users can easily find related videos in the suggested hashtag results. Then users can attach those videos to their original tweets with just one click. The social network could sell businesses the opportunity to provide those searchable, embeddable videos. Recently, Twitter made one-click videos available in Promoted Tweets. Continue reading Twitter Offers New One-Click Video Embedding Capability

The Worldwide Web Consortium and the Digital Advertising Alliance have been working on separate efforts to draft rules that would allow Internet users to browse without being tracked by online marketing companies. However, the proposals from both groups will still allow Google or Facebook to track consumers on their own sites or properties such as Gmail or any site with a Facebook “Like” button. Small ad networks say the new proposals will undercut their business. Continue reading Small Ad Networks May Suffer from “Do Not Track” Proposals

According to a new study from NPD Group based on a survey conducted in February, 82 percent of consumers who currently have an UltraViolet account plan to continue using the digital locker service in the future. The NPD study also found that UltraViolet users were about 11 times more likely to make an electronic sell-through movie purchase than other consumers in the last year. UltraViolet launched in 2011, and there are now more than 16 million accounts. Continue reading NPD Reports Consumer Satisfaction with UltraViolet Service

ScreenHits, an online marketplace for international buyers of film and television content, plans to launch a free service for consumers that will feature TV pilots that have not been picked up. The approach aims to introduce a new source of revenue for producers and studios. The Pilot Showcase service is scheduled to go live with 50 pilots on July 1. The pilots will be made available with advertising, and viewers can pre-order any shows that get greenlit as full series.   Continue reading ScreenHits to Launch Free Website for Showcasing TV Pilots

Under pressure that its users may start sharing less, or make a move to more anonymous services, Facebook announced yesterday that it would provide a privacy checkup to every one of its global users. In an effort to help its 1.28 billion users better manage “private” information, the company is also recommending a privacy checkup be conducted on a regular basis, perhaps annually like a physical exam. And for new users, Facebook is initially setting content to be seen only by friends. Continue reading Facebook Changes Default Settings, Pushes Privacy Checkups