By
Paula ParisiOctober 30, 2024
Apple has revealed the new iMac, which features an M4 chip and Apple Intelligence in an ultra-thin case. Refreshed versions of all three MacBook Pros are also powered by M4 Pro and M4 Max chips. With the M4, the new iMac performs “up to 1.7x faster for daily productivity, and up to 2.1x faster for demanding workflows like photo editing and gaming, compared to iMac with M1.1,” Apple says, adding that the neural engine in the M4 makes “iMac the world’s best all-in-one for AI,” with bespoke Apple Intelligence. Apple released iOS 18.1, which also includes Apple Intelligence features, among them writing and summary tools and a “more natural and conversational Siri.” Continue reading Apple Ships iOS 18.1 with New Siri, Debuts iMac with M4 Chip
By
Paula ParisiMay 8, 2024
New iPad Pros with OLED displays and the thinnest design ever, powered by Apple’s new M4 chip topped the news out of Cupertino’s “Let Loose” launch event, where redesigned iPad Airs were unveiled in 11‑inch and 13‑inch M2 configurations. The switch to OLED is a major change for Apple, which used mini-LED on the most recent models. And it’s not just garden variety OLED, but tandem OLED, combining two OLED displays for very high contrast with deep blacks and 1,600 nit peak brightness. The Ultra Retina XDR visuals are enabled by the M4 and its new display engine. Continue reading Apple Brings Tandem OLEDs to New M4-Powered iPad Pros
By
ETCentric StaffApril 16, 2024
Blackmagic Design has unveiled the new DaVinci Resolve 19, with multi-source editing, neural engine AI tools, Resolve FX and Fairlight AI audio panning among the highlight features. With more than 100 feature upgrades in all, Resolve 19 boasts IntelliTrack AI, Ultra NR noise reduction, ColorSlice six vector grading palettes and Film Look Creator FX. The company also announced the DaVinci Resolve Micro Color Panel, a more affordable color panel for DaVinci Resolve software that Blackmagic says was designed in collaboration with the world’s leading colorists. These tools are featured at the Blackmagic booth at NAB 2024. Continue reading DaVinci Resolve 19 Has AI Motion Tracking and Color Grading
By
Paula ParisiSeptember 13, 2023
Qualcomm has extended its deal with Apple to supply 5G modem chips, leading to speculation that the iPhone maker is behind schedule on its plan to bring the tech in-house. Apple has designed its own phone chips since 2013, and is currently using the A16 Bionic, manufactured by TSMC. The A16 functions as the phone’s brain but doesn’t handle external communications with cell towers. Apple has been developing its own modem chips since 2018, but apparently doesn’t feel they’re ready for prime time and, understandably, doesn’t want to risk a public debacle by rushing it. Continue reading Apple iPhones to Continue Using Qualcomm 5G Modem Chips
By
Paula ParisiJune 6, 2023
Day one of Apple’s WWDC 2023 conference from the company’s headquarters in Cupertino was about much more than the anticipated Vision Pro mixed reality headset. The company introduced a powerhouse Mac Pro with Ultra M2, starting at $6,999, and upgraded Mac Studio desktops with M2 Max or M2 Ultra chips. The macOS Sonoma desktop operating system was among the reveals, along with the new 15-inch MacBook Air. Apple took the wraps off iOS 17 and announced that FaceTime and videoconferencing are coming to Apple TV in 4K with tvOS 17. The company’s watchOS 10 rounded out the new product and software highlights. Continue reading WWDC: Apple Surprises with Product and Software Reveals
By
Paula ParisiJanuary 23, 2023
Apple has announced new 14- and 16-inch iterations of its MacBook Pro laptops, featuring Apple’s next-generation silicon. The M2 Pro and M2 Max chips turn the MacBook Pro into a portable workstation, able to tackle demanding tasks like effects rendering and color grading. Apple is promising up to 22 hours of battery life, the most ever in a Mac. The smaller model starts at $1,999, while entry level for the 16-inch is $2,499. Pre-orders began last week and delivery starts tomorrow. Apple is also releasing an updated Mac mini with M2 ($599) or M2 Pro ($1,299) chips. Continue reading Apple Debuts MacBook Pros with M2 Pro and M2 Max Chips
By
Paula ParisiOctober 21, 2022
Apple has unveiled two new iPads — the M2-powered iPad Pro starting at $799, and a reimagining of the flagship iPad that packs an A14 Bionic chip and comes in four colors (pink, yellow, silver or blue), starting at $449. Both ship on October 26, equipped with iPadOS 16, which Apple is making available October 24. The new operating system supports many new features including, on the Pro, a multitasking feature called Stage Manager. Later this year, Apple says the Pro OS will be updated to support external display resolutions of up to 6K. Continue reading Apple Rolls Out iPad Pro with Wi-Fi 6E, M2 Chip, Four Colors
By
Paula ParisiSeptember 9, 2022
Apple revealed its highly anticipated 5G-capable phones this week during its annual September product event. While all four models — including the iPhone 14 and larger iPhone 14 Plus — offer improved cameras and new safety features, the iPhone 14 Pro and iPhone 14 Pro Max are the first to utilize Apple’s new A16 Bionic chip, built on the new 4-nanometer process. Apple calls it “the fastest chip in a smartphone.” All four models have satellite connectivity to send emergency messages in areas without cell coverage. The company also debuted the Apple Watch Ultra, aimed at high-performance athletes, and the AirPods Pro. Continue reading Apple Unveils New iPhone Line, Watch Ultra and AirPods Pro
By
Paula ParisiMarch 11, 2022
Apple says its new M1 Ultra chip will give Nvidia’s RTX 3090 — currently the fastest processor on the market — a run for its money. Introduced last week as the power inside the new Mac Studio desktop, the M1 Ultra has a unique architecture, dubbed UltraFusion, which connects two M1 Max chips for an SoC with 114 billion transistors, the most ever in a personal computer chip, according to the company. “M1 Ultra is another game-changer for Apple silicon that once again will shock the PC industry,” said Apple senior vice president of hardware technologies Johny Srouji. Continue reading Apple’s M1 Ultra Is Power and Performance ‘Game Changer’
By
Debra KaufmanSeptember 22, 2020
Moore’s Law — Intel co-founder Gordon Moore’s prediction that the number of transistors on a chip doubles about every two years — has been the foundation of the semiconductor industry. But, as the industry nears the limits of circuitry and physics of electronics, it’s being replaced by another one: that silicon chips powering AI more than double in power every two years, due to hardware and software. As Moore’s Law was the foundation for improvements in computers, this new law will power the Internet of Things. With its $40 billion acquisition of Arm Holdings, Nvidia could be positioned for a new type of evolution. Continue reading With Arm Purchase, Nvidia May Dominate AI Edge Computing
By
Debra KaufmanSeptember 17, 2020
Apple’s fall event was all about bundling, with discounts for customers who sign up for multiple plans with recurring payments. The new Fitness+ package, for example, offers workouts that tie in to “all of your Apple equipment” and an Apple One subscription bundles Arcade, Music, TV+ and iCloud. There was no new iPhone or mention of AR, but the Silicon Valley company did unveil iOS 14, a new Watch, a new iPad, and an upgraded entry-level iPad. Apple is also experimenting with an Express store for product pick-ups. Continue reading Apple Releases iOS 14, Bundles, Watch Series 6, New iPads