Skidmore College, a liberal arts institution in Upstate New York, is sending its student candidates a new form of acceptance letter. Each package includes a cardboard VR viewer with a link to an immersive, 360-degree video that illustrates life at Skidmore. The 360VR makeover is an attempt to go beyond the traditional college tour or promo video. “This was a chance to answer one of the top questions accepted candidates ask, which is what is it like to be a Skidmore student when I’m not in class,” explained Luke Meyer, director of marketing and engagement. Continue reading Skidmore Combines 360VR Experience with Acceptance Letter

Millennials are paying as much as $50 per hour to be locked in a room that they can only exit by cooperatively solving puzzles. This kind of immersive entertainment has similarities with games, live theater and virtual reality experiences, and is becoming increasingly popular. Among the most notable examples is Sleep No More, a UK immersive theatrical experience that has been a huge hit since it opened in 2011. Director and live experience entrepreneur Michael Counts is making the most of the trend. Continue reading Escape Rooms Feed Appetite for More Immersive Experiences

Nuclear power leader Westinghouse Electric Company filed for Chapter 11 bankruptcy protection in New York yesterday. “The filing comes as the company’s corporate parent, Toshiba of Japan, scrambles to stanch huge losses stemming from Westinghouse’s troubled nuclear construction projects in the American South,” reports The New York Times. Westinghouse has recently been impacted by a slowdown in electricity demand, lower natural gas prices, growth in alternative energy sources, and concerns regarding nuclear safety. Toshiba, which is expecting a net loss of $9.9 billion for the fiscal year, “is also divesting its profitable semiconductor business and plans to sell a stake to an outside investor to raise capital.” Continue reading Westinghouse Files for Bankruptcy, Toshiba Selling Chip Unit

Streaming music service Spotify has acquired New York-based startup MightyTV, which created an app that uses artificial intelligence to provide video recommendations based on individual personal preferences and aggregated user ratings. The acquisition will provide Spotify with technology that could be used to target ads. The company is looking to ramp up ad revenue, since most of its millions of users opt for the free ad-supported version of its service. MightyTV has already shuttered its video app, and plans to integrate the technology into Spotify. The deal will also bring MightyTV founder and CEO Brian Adams to Spotify as VP of technology. Continue reading Spotify Purchases Content Recommendation Startup MightyTV

Facebook engineers tested the transmission of information across a trans-Atlantic-Internet cable, claiming they set a record by pushing two-and-a-half-times more data than current methods. The test was based on hardware designed by the Nokia-owned R&D facility Bell Labs, and relied on optical fiber Facebook owns inside the America Europe Connect (AEC) undersea cable that spans from New York to Ireland. Facebook’s test is part of a trend whereby Internet companies, rather than infrastructure firms, are driving the evolution of the Internet. Continue reading Facebook Tests Trans-Atlantic Data Transmission, Sets Record

Fox Networks Group, Turner and Viacom announced the launch of OpenAP, a new Web-based platform designed to help advertisers target ads across television networks. According to The Wall Street Journal, the platform allows advertisers to “mix and match data sets to create ad targeting criteria that can be used for multiple TV buys. The move comes as the TV industry is looking to adopt some of the precision ad targeting and automation that has become standard for digital advertising.” The offering intends to resolve challenges involving transparency, consistency and standardization by serving as a centralized digital user interface that cross references data with third party sources. More details will be revealed at a New York event on April 7. Continue reading Fox, Turner, Viacom Introduce OpenAP TV Ad Buying Platform

Jeffrey Katzenberg, who left DreamWorks Animation last summer, is launching WndrCo, a new media and tech venture that has already raised nearly $600 million. During a Q&A in New York with Hearst Magazines president David Carey, Katzenberg said he is interested in the next wave of television, which he sees as a mobile experience. He cited the roughly $200,000 per minute that Netflix spends on content and the less than $100 a minute needed to produce most YouTube content, suggesting there’s an opportunity that falls between the two approaches. “He said a few companies have been successful at producing mobile-oriented original video for a few thousand dollars per minute — citing Vice Media, BuzzFeed and AwesomenessTV,” reports Variety. Continue reading Katzenberg Envisions Next Wave of Entertainment for Mobile

The Depository Trust and Clearing Corporation (DTCC), the “back end” for much of Wall Street trading, is replacing a central database with Bitcoin-inspired software. The New York-based DTCC records and reports almost every stock, bond and valuable derivative trade in the U.S. IBM, already experienced in blockchain technology, is leading the DTCC software transition, which is slated to be functioning by early 2018. The shift marks Wall Street’s most serious effort thus far to adopt Bitcoin’s underlying technology. Continue reading Wall Street Adopts Blockchain Technology to Record Trades

While smartphones have massively shrunk the size of a credible video camera, sound has lagged behind until now. At CES 2017, New York-based Samson Technologies introduced its soon-to-be-released Go Mic Mobile system, featuring an absolutely tiny onboard professional two-channel wireless microphone receiver that attaches to a smartphone and operates the 2.4GHx band with 100 feet of operable range. It automatically selects the clearest operating channel with uncompressed, low latency audio transmission to avoid audio sync issues. Continue reading Samson Reveals Tiny Solution for Smartphone Audio at CES

Former rivals DraftKings and FanDuel announced they plan to merge their daily fantasy sports operations into one company, to be run by DraftKings CEO Jason Robins. FanDuel chief exec Nigel Eccles will become chairman. The board will include three directors each from DraftKings and FanDuel, plus an independent director, while headquarters will be divided between New York and Boston offices. The deal, which aims to increase innovation by freeing up money, is expected to close during the second half of next year. Continue reading Daily Fantasy Sports: FanDuel and DraftKings Agree to Merge

After introducing its Pixel and Pixel XL smartphones, Chromecast Ultra and Daydream View VR headset, Google launched retail venues, with a pop-up Experience Store in New York City and stores within select Best Buy locations in Canada. At the Canadian stores, Google will showcase hardware, offer public activities and create a sense of community, similar to Apple stores. In charge is director of retail marketing Janell Fischer, who worked in Apple’s retail division before joining Google three years ago. Continue reading Google Expands into Retail in Canada with Shops in Best Buy

A visitor to New York City’s Westfield World Trade Center Mall will have the opportunity to view a variety of virtual reality films for free. The Mall, in partnership with Tribeca Enterprises, launched a free pop-up virtual reality arcade, offering eight viewing stations with several short immersive films. Virtual reality has failed to catch on in numerous iterations over the last 60 years, and some experts now say that the virtual reality arcade, gaining in popularity in different parts of the world, may save today’s VR from that same fate. Continue reading Arcades Introduce Virtual Reality Entertainment to Consumers

According to Variety, “Barry Diller’s IAC has outlined a new strategy for Vimeo to become a major new Netflix-style subscription video-on-demand player — but without spending the kind of dough that Netflix does on original content.” Joey Levin, IAC CEO and interim chief exec of Vimeo, introduced the new strategy during IAC’s Q3 earnings announcement, noting that the company plans to experiment with proprietary subscription services. He did not discuss launch dates or pricing. “Ultimately, our goal is for Vimeo to drive millions of subscriptions and transactions for our creators while also growing a proprietary subscriber base with millions of consumers directly,” wrote Levin. Continue reading Vimeo Plans to Become Next Major Subscription VOD Player

More than 70 of the world’s biggest financial institutions publicly released Corda, a blockchain platform that may become an industry standard. R3, a New York-based financial tech company, created a consortium that is behind Corda. Blockchain, which evolved from the digital currency Bitcoin, is similarly a digital means of replacing the use of hard currency with a Web-based transaction system. Via a “shared record” of data in a secure network, Blockchain avoids the need for third-party verification. Continue reading Consortium Unveils Blockchain Platform for Financial Services

In fall 2014, Google began developing a project it just unveiled: the Jump 3D video capture and production platform for virtual reality. Just as the newly released Daydream View makes the VR headset affordable, with Jump, the company hopes to make VR production both less expensive and, with 3D, more immersive. Although 3D has lost popularity, its use for virtual reality creates more of a “you are there” experience by emulating the way human vision works. Most 360-degree videos are currently still shot in 2D. Continue reading Google Launches Jump Camera Rig and 3D Video Assembler