Fast-food chain Taco Bell is teaming with ride-sharing firm Lyft to offer passengers a “Taco Mode” in the Lyft app for requesting rides between 9:00 p.m. and 2:00 a.m. that include a stop at a Taco Bell drive-through. The option will be tested around Newport Beach, California the next few weeks, and will likely expand nationally in 2018. “I kind of think of this like inverse delivery — like we’re delivering you to Taco Bell,” said Marisa Thalberg, Taco Bell’s chief marketing officer. “You’re being delivered to the food as opposed to having to get in your own car and drive.” Continue reading Taco Bell Is Experimenting With New Marketing Vehicle: Lyft

Sprint is working with Mobilitie, a Newport Beach, California-based company, to install low-power cellular antennas on existing poles in public rights of way (where utility poles, street lamps and fire hydrants are installed) and build new poles where none are available. Sprint chairman Masayoshi Son created this strategy to improve services and keep costs down. Sprint aims to install 70,000 antennas in the public right-of-ways in the coming years. It currently has 40,000 traditional antenna sites, but there are obstacles. Continue reading Sprint and Mobilitie Plan to Install Low-Power Cellular Antennas