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Meghan CoyleFebruary 22, 2017
BuzzFeed has introduced a new feature that is intended to help readers understand ideas that differ from the views held in their network of friends. The “Outside Your Bubble” feature will appear at the bottom of BuzzFeed News articles and a staff member will curate content for the feature from social media platforms and other sources. Because of the algorithms behind social media and search results, many people are living in “filter bubbles,” where they are only exposed to ideas that are similar to their own. Continue reading BuzzFeed News Tries to Expose Readers to Outside Viewpoints
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Debra KaufmanFebruary 16, 2017
Facebook will soon launch a TV app that will let users stream videos in their News Feed through set-top boxes including Apple TV and Amazon’s Fire TV, and smart TVs from Samsung. The move to a television app is evidence of Facebook’s new directive from chief executive Mark Zuckerberg to become a “video first” company, and positions the social network to compete for TV advertising dollars. Users can employ the TV app to watch Facebook videos on their living room TV sets, and Facebook is in discussions to provide access to other video content. Continue reading Facebook Readies TV App for Streaming Video Through STBs
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Debra KaufmanFebruary 8, 2017
Google and Facebook are improving their efforts to put an end to fake news, especially in light of looming elections in Europe. First Draft News, which is financially supported by Google, has engaged Le Monde and Agence France-Presse, among 15 French news outlets in a new program, CrossCheck, to verify online content in the lead-up to France’s April presidential election. Google reports that a similar program is “under discussion” for Germany, which will hold federal parliamentary elections in September. Continue reading Google, Facebook Take Steps to Combat Fake News in Europe
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ETCentricFebruary 6, 2017
Facebook’s Lumos computer vision platform, which was originally created to help visually impaired members of the social network’s community, is now being used for a more sophisticated image search. It allows users to find images on Facebook via key words that describe content, rather than a search that is limited to tags and captions. “Facebook trained an ever-fashionable deep neural network on tens of millions of photos,” explains TechCrunch. “The model essentially matches search descriptors to features pulled from photos” and “ranks its output using information from both the images and the original search.” Facebook may apply the tech to videos in the future and potentially raise the bar on its targeted ad offerings. Continue reading Artificial Intelligence Now Powers Photo Searches on Facebook
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Debra KaufmanFebruary 2, 2017
As part of its “video first” strategy, Facebook is at work on a video app for Apple TV and other TV set-top boxes, say knowledgeable sources, who add that the social media platform is also in discussions to license long-form “TV-quality” content. The move will allow Facebook to compete for TV advertising revenue and distribute content to TV sets. The company is already the No. 2 destination for digital ads after Google, but has said it is running out of room for more ads in its News Feed, the company’s main source of revenue. Continue reading Facebook Working on Video App, Licensing TV-Quality Content
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Debra KaufmanJanuary 30, 2017
Facebook has decided it wants longer videos, and will reward videographers who create them. That’s quite a turnabout for the company that counts three seconds as a “view,” and the many publishers reporting that few viewers watch their videos to completion. Facebook still plans to count three seconds as a view, but is changing its News Feed algorithm to favor longer videos, especially those that keep viewers watching. With the new algorithm, the longer a video holds its audience, the more Facebook will promote it. The social network is also adding a feature similar to Snapchat Stories. Continue reading Facebook Pushes Longer Video, Offers Snapchat-Like Feature
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Rob ScottJanuary 10, 2017
Facebook is planning tests of a new mid-roll ad format that would enable participating video publishers to insert ads at least 20 seconds into video clips on the social platform. To start, Facebook plans to sell the ads and share 55 percent of revenue with publishers (the same deal offered by online video ad leader YouTube). According to Facebook, its users watch 100 million hours of video per day. However, publishers have seen little or no revenue from their clips since Facebook CEO Mark Zuckerberg has not allowed pre-roll video ads. Continue reading Facebook to Show Video Ads, Share Revenue with Publishers
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Debra KaufmanDecember 22, 2016
Facebook’s Live Audio, a complement to its Facebook Live video streaming, launched with a handful of publishers and authors testing out the ability to deliver news radio, podcasts and other audio-based services. BBC World Service, British talk radio LBC, publisher HarperCollins, and authors Adam Grant and Britt Bennett are the first to use the service, followed next year, says Facebook, by more “publishers and people.” Broadcasters have a limit of four hours, which will allow a wide range of content. Continue reading Facebook Debuts Live Audio with HarperCollins, BBC, Others
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Debra KaufmanDecember 19, 2016
After accepting some responsibility for the fake news plaguing Facebook, chief executive Mark Zuckerberg has begun to institute steps to get rid of the worst offenders. Facebook has identified sites that consistently peddle fake news and will demote their posts from news feeds. Fact-checking will be outsourced to groups affiliated with the Poynter Institute, including ABC News, Associated Press, Snopes, PolitiFact and FactCheck.org. Facebook users will also find it easier to flag stories they believe to be fake. Continue reading Facebook Takes Multiple Steps in Effort to Combat Fake News
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Debra KaufmanDecember 14, 2016
Facebook rolled out its initial support for 360-degree Live streams, allowing publishers to stream immersive videos directly to News Feed. The first publisher to do so is National Geographic’s Facebook Page, which will show scientists emerging from 80 days of isolation in pods at Utah’s Mars Desert Research Station and feature footage of the ersatz Mars landscape and interviews with the researchers. Later in the month, Facebook Live 360 broadcasts will be an option in Facebook Live’s API. Continue reading Facebook Launches Live 360 Video with National Geographic
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Debra KaufmanDecember 6, 2016
Facebook is reportedly working on a new feature, dubbed Collections, that presents curated content from publishers in News Feed. Collections is similar to Snapchat’s Discover section, where selected news outlets can showcase news stories, videos and other content. The move is seen both as another way that Facebook is copying rival Snapchat, and, at the same time, battling the scourge of fake news that came to the fore during the U.S. presidential election. Facebook did not comment on the development. Continue reading Facebook to Enable Curated News Collections for News Feed
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Debra KaufmanDecember 5, 2016
After being heavily criticized for the spread of fake news during the latest U.S. presidential election, Facebook is now looking at the possibility of using its research in artificial intelligence to gain control over the problem. Facebook has done research in AI since late 2013, when it hired its current director of artificial intelligence Yann LeCun. But the company is moving gingerly into the field, still trying to figure out the pitfalls of AI, and how to introduce it sensibly and responsibly. Continue reading Facebook Considers Artificial Intelligence to Battle Fake News
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Debra KaufmanDecember 1, 2016
In its newest effort to keep users on its site and amp up gaming, Facebook introduced Instant Games, which allows users to play 17 different titles in its News Feed and messaging app Messenger. Currently, 15 percent of the time people spend on Facebook is for gaming. The game titles, which will be available on iOS and Android devices and the Web for free, include Bandai Namco Entertainment’s “Pac-Man” and Activision Blizzard’s new “Shuffle Cats Mini.” Instant Games will debut initially in 30 countries. Continue reading Facebook Rolls Out Instant Games in News Feed, Messenger
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Debra KaufmanNovember 22, 2016
After weeks of accusation that fake news on Facebook, much of it favorable to Donald Trump, impacted the election, Facebook chairman/chief executive Mark Zuckerberg published a post describing ways the social media company might handle the issue. Among the potential steps are third-party verifications, improved automated detection tools and simpler ways for an ordinary user to flag suspicious content. Zuckerberg originally stated that the idea Facebook influenced the election was “a pretty crazy idea.” Continue reading Facebook’s Zuckerberg Lists Options for Managing Fake News
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Debra KaufmanNovember 16, 2016
During the U.S. presidential election, the preponderance of fake news on various social media sites got a lot of attention. Now, Google says it is updating its policies to ban fake-news websites from using AdSense, its ad-selling software. The company defined fake news as “pages that misrepresent, misstate, or conceal information about the publisher, the publisher’s content, or the [website’s] primary purpose.” Following in Google’s footsteps, Facebook similarly banned fake news sites from using its advertising network. Continue reading Google, Facebook Ban Fake News From Earning Ad Revenue