Recently discovered patent information suggests that Google may begin using Google Glass to track consumers’ reactions to advertisements. Glass can identify an ad and judge a person’s response by monitoring pupil dilation. This technology could help Google develop a “pay per gaze” system where advertisers get charged each time an ad is viewed through Glass. However, recent reports have indicated that personal data collected from Google Glass apps would not be sold for advertising or marketing purposes. Continue reading Google May Use Glass to Track Consumer Reactions to Ads

Jeff Bezos, the founder and chief executive of Amazon, will pay $250 million for The Washington Post and its affiliated publications. Amazon will not have a part in the purchase. Bezos alone will buy The Post and be its sole owner, while keeping the existing management and operations. The sale saves the financially troubled newspaper, and Bezos brings a new technology focus that it desperately needs as print continues to be affected by digital news competition. Continue reading Jeff Bezos, Founder of Amazon, Buys The Washington Post

Television remains in the majority for advertising spending in the first quarter of 2013, according to a Nielsen report. Television advertising has 59 percent of total spending and 3.5 percent of global growth. Newspaper and magazine ad spending has declined in this period. In contrast, display Internet advertising spending has grown significantly at 26.3 percent. Growth in Internet ads was strongest in non-U.S. markets in Q1. Continue reading Advertising: TV Keeps Majority and Display Internet Grows

According to a new Gallup poll, in which Americans were asked what they consider to be their main source of news about domestic and global events, 55 percent indicated television is their primary resource, while 21 percent said they mainly use the Internet. Nine percent said newspapers or other print publications, followed by radio at 6 percent. This poll marks the first time Gallup has measured Americans’ media habits with this open-ended question. Continue reading Television Remains Primary News Source for Many Americans

Digital may be a less lucrative proposition for traditional media companies than originally anticipated, according to 2012 figures that indicate legacy avenues remain primary ad revenue drivers. For the first nine months of 2012, digital advertising only accounted for about 15 percent of total newspaper ad sales, despite an increase in online readership. Additionally, radio posted digital ad revenues of $561 million for the same period, a mere 4.6 percent of the $12 billion the industry generated in total ad dollars. Continue reading Digital Ad Revenues Smaller Than Expected for Media Firms