Google-owned YouTube is reportedly readying the launch of its much anticipated online subscription service. Sources indicate a launch is likely by the end of October. Two offerings are expected: an updated version of its Music Key service (previously launched in beta) and a new service that offers access to all YouTube content without ads. Earlier reports suggest the bundled offering would be available for $10 per month. While YouTube has hinted in the past about an upcoming subscription service, it has yet to unveil firm plans or a timeline. Continue reading YouTube Readies New Ad-Free Service for Monthly Subscription

Although somewhat lacking in major device announcements, this week’s Google I/O developers conference featured some interesting news. Google unveiled Android M with simplified permissions, support for its Android Pay mobile payments system, and a promised boost to battery life and charging times. As expected, the company announced Project Brillo, its “underlying operating system for the Internet of Things,” and Google Now, which aims to “make the smartphone smarter.” The company also introduced Google Photos and a new version of its Google Cardboard VR viewer. Continue reading Google Unveils Android M, Project Brillo, Google Now and More

Some marketers believe fewer customers complete purchases on their small-screen smartphones, but Google says its data on mobile advertising shows otherwise. According to Google’s store-measurement data, one-third of mobile ads for Target led to a customer visit to a Target store during the 2014 holiday season. The rising popularity of larger smartphones, like the Nexus 6, and tablets also helps mobile sales because the screens are bigger and therefore the sites are easier to use. Continue reading Google Claims Data and Larger Phones Will Boost Mobile Ads

Google has unveiled its experimental Project Fi, a new mobile phone service that seamlessly switches between Wi-Fi and 4G LTE networks to ensure that people will have the fastest connections. Users will also be able to switch between devices, so text messages and phone calls can be answered from a smartphone, tablet or computer. Google partnered with Sprint and T-Mobile for the data networks, and it plans on offering its Project Fi for as low as $30 per month. Continue reading Google’s Project Fi Phone Service Promises Fast Connectivity