Meta Platforms is expanding its advertising inventory with new units in Facebook, Instagram and Messenger. Advertisers now have a new way to feature ads on Instagram’s Explore page, which displays content based on user preferences and routines. The Profile pages for all adult Instagram users will also carry advertising and select influencers will be eligible to push ads into their feeds as a way to potentially earn revenue. Messenger is going to use machine learning to program ads to likely purchasers. And Facebook Reels are getting “post-loop ads,” which creators and brands can slot between short videos. Continue reading Facebook, Instagram and Messenger Offering New Ad Units

Meta Platforms is expanding its Meta Advantage advertising automation program, an effort to mitigate fallout from Apple’s consumer privacy measures, which have substantially constrained its ability to target and personalize ads. Launched in March, Meta Advantage bundles AI and ad automation tools to simplify the process for advertisers. This week the company added Advantage+ Shopping, assisting in campaign creation, simultaneously offering up to 150 automated creative combinations. The update offers more options to e-commerce brands and is geared toward optimizing the presence of Facebook or Instagram storefronts. Continue reading Meta Expands Advantage Program with AI-Powered Ad Tools

After two years of development and testing in London, Facebook rolled out Workplace by Facebook, modeled after the company’s internal network and aimed at the corporate environment. Workplace by Facebook (formerly Facebook at Work) allows workers, even in different companies, to communicate and collaborate, for a monthly fee of $1 to $3 per user. By entering the enterprise communication space, Facebook will compete with Slack, Microsoft’s Yammer (accessible via Office 365), and Jive Software’s Jive among other solutions. Continue reading Facebook Debuts Workplace After Two Years of Development

Facebook at Work will be unveiled in London on October 10, marking the first time that Facebook has launched a global product outside of the U.S. The work “conversation” platform was developed in Facebook’s London office, and some major European companies — including Telenor and the Royal Bank of Scotland — took part in the closed beta. Facebook vice president of EMEA Nicola Mendelsohn will lead the event, with other Facebook leaders and “special guests” in attendance, although it’s not clear if Mark Zuckerberg will be there. Continue reading Facebook at Work Enters Crowded Field But Offers Familiarity