In an unusual move, Nielsen Holdings requested that the Media Rating Council (MRC) pause accreditation for its national TV rating service, leaving its core product without this crucial seal of approval for the first time since the 1960s. Nielsen has been under pressure to modernize its national TV measurement product, and noted that there were also concerns regarding its panel, the people used to assess ratings in the United States. The MRC is responsible for auditing and accrediting media measurement processes. Continue reading Pause on Nielsen Accreditation Does Not Appease Advertisers

Nielsen Holdings will increase spending to improve how it measures TV audiences, especially its new Nielsen ONE product, said chief financial officer Linda Zukauckas. The news follows Nielsen’s $2.4 billion sale of Global Connect (since renamed NielsenIQ), which measures retail shopping for packaged goods companies, to Advent International Corporation. Nielsen ONE combines streaming and live TV ratings and is due to unveil next year. Nielsen hopes it will be a U.S. ratings standard by 2024 and, soon, a global standard. Continue reading Nielsen to Invest More in Streaming, Live TV Ratings Product

The COVID-19 pandemic has fueled a shift to streaming media, creating opportunities for TV manufacturers. In late 2019, Vizio TV, one of the biggest TV makers in North America, began selling ads for streaming movies, TV shows and digital videos on its screens. It now wants to build out this new business unit to create a recurring revenue source separate from TV set sales. Sources said that Vizio’s platform revenue this year comes mostly from advertising, which appears to be on track to double year-over-year. Continue reading Smart TV Makers Want a Bigger Slice of Streaming Ad Market

Following pressure from activist investor Elliott Management, Nielsen Holdings announced plans to split the media research firm into two independent publicly traded companies. Nielsen revealed it would create two separate companies by spinning off its Global Connect business. In a deal expected to close in 9-12 months, the two companies will be named Global Connect and Global Media. “Both the Global Media and Global Connect businesses are independently essential to the industries they serve, but each business has unique dynamics,” explained CEO David Kenny, who will stay on as chief exec of the Global Media business.  Continue reading Nielsen Will Split into Two Firms Following Activist Pressure

Nielsen Holdings and Microsoft are partnering on a cloud-based platform, Nielsen Connect, to help retailers gain insights from its consumer and operational data related to, respectively, media/TV ratings, and purchases of consumer goods. Nielsen chief technology/operations officer John Tavolieri noted that, given the value of the data, the industry has thus far not found a good way to “unlock” it. Nielsen’s data will be loaded to Microsoft Azure where the latter’s AI tools and APIs will enable users to search. Continue reading Nielsen and Microsoft Partner on Cloud-Based Platform for Data