Nielsen is relaunching its streaming measurement solutions as a single suite of ad-supported and subscription-based services that now captures 100 percent of activity across content, ads and platforms, the New York-based ratings and analytics firm says. Embattled of late after decades as measurement’s gold standard, Nielsen says its new emphasis on one-stop streaming measurement comes as U.S. consumers “now spend over a quarter of their total TV time” streaming. The new suite aims to give content creators, platforms, studios and advertisers a detailed look at who is streaming, what they’re watching, when and for how long. Continue reading Nielsen Claims New Suite Captures 100 Percent of Streaming