Facebook and Twitter were used in compelling new ways during this year’s Academy Awards for advertising, live blogging and live streaming. Facebook reported an upswing of 21 million global users recording 58 million Oscar-related interactions. According to Nielsen, 13 million U.S. Twitter users watched the Oscar telecast, a 6.5 percent drop from the previous year. However, the show’s overall TV audience in the U.S. dropped by 16 percent, suggesting that the Twitter numbers can still be considered a victory for the social platform. Continue reading Oscars: While TV Viewing Declines, Social Media Scores Victory

It seems that cord-cutting is continuing with the coveted 18- to 34-year-old demographic. New data from Nielsen indicates that traditional TV viewing among millennials dropped 10.6 percent between September and January, falling at twice its normal rate. According to Nielsen, there are nearly 20 percent fewer young adults watching primetime television than in 2011. Additionally, the median age of the TV audience is now 50, just outside the 18- to 49-year-old demographic important to advertisers. Continue reading Nielsen Notes Dramatic Shift in TV Viewing Among Millennials

Nielsen is developing a new metric for entertainment marketers that measures the social impact of a television commercial. The “tweets per impression” (TPI) measurement shows just how effective the impression of a commercial may have been by mapping the number of tweets about the commercial shortly after it airs. TPI provides entertainment marketers a way to make sure that they are getting the biggest bang for their buck. Studios, networks and advertisers are showing interest in the new metric. Continue reading Nielsen Develops Metric That Tracks ‘Tweets Per Impression’

Yesterday we reported that NBC Sports had announced Sunday’s matchup between the Patriots and Seahawks delivered a 49.7 overnight rating, the highest in Super Bowl history. Numbers released later in the day by Nielsen indicate that the broadcast set a new U.S. television record with 114.4 million viewers, up 2.2 million from last year’s game. The event also set live streaming, social media, and halftime show records. Katy Perry drew 118.5 million viewers, about 3 million more than last year’s performance by Bruno Mars. Continue reading Sunday’s Super Bowl Sets New Live TV and Streaming Records

Facebook announced that it plans to launch the ultimate Super Bowl experience on its social network with what can best be described as a second-screen, real-time news feed entirely devoted to Sunday’s game between the Patriots and Seahawks. Facebook users can visit the designated Super Bowl page to access a live scoreboard and a running play-by-play of the game, as well as curated posts, photos, videos and ads from media sources, celebrities and friends talking about the game.  Continue reading Facebook To Cover the Super Bowl with Real Time News Feed

Measurement firm comScore will introduce a new metric this week that goes beyond tracking video audiences on desktops and laptops to additionally tracking audiences across mobile and streaming devices. The new metric is expected to provide advertisers and television networks with vital information that has so far been challenging to collect. The addition is part of a broader initiative by comScore to track shifting, more diverse viewing habits of consumers and better compete with ratings provider Nielsen. Continue reading New comScore Measurement to Include Mobile and Streaming

Despite the rise of online streaming music services, the “local nature” of radio makes it the most popular platform for music discovery. According to Nielsen, some 243 million people still tune in to radio each week and 51 percent of listeners use radio to discover new music. That’s more than the number of people that find new music on services like YouTube or Spotify, but many music consumers use a combination of both traditional radio and online services to listen to their favorite tunes. Continue reading Studies Show Listeners Still Turn to Radio for Music Discovery

Numerous tech giants, startups and telecoms have recently introduced new smart home products, hubs, sensors and apps, yet consumer adoption has been comparatively slow, as people take their time getting comfortable with the concept. However, that did not slow manufacturers such as Samsung, LG and Whirlpool from demonstrating new connected appliances at CES. And while major players including Google, Lowe’s, Apple and others continue to push various smart home solutions, progress of the digital home has so far been incremental. Continue reading Smart Home Push Continues, Despite Slow Consumer Adoption

Theater chain AMC has partnered with MoviePass, a company that charges moviegoers a subscription fee to attend movie screenings at participating theaters (up to one film per day for a monthly fee). Subscribers will have the option to pay $35 for standard screenings or a $45 premium fee for access to IMAX and 3D features. AMC announced the partnership with MoviePass shortly after reports from Nielsen showed that attendance for young moviegoers continued to drop this year.  Continue reading AMC Teams with MoviePass to Get Millennials Back in Theaters

Nielsen’s 2014 report for movie theater attendance shows that moviegoers aged 12-24 are making fewer trips to the theater compared to previous years. This year’s summer box office was reportedly the weakest of any summer for the past eight years. Nielsen’s numbers also reveal that streaming movies and TV shows has become the preferred alternative for Hollywood’s most coveted demographic. Americans 12-24 told Nielsen they saw 15 percent fewer films in theaters compared to 2013. Continue reading Nielsen: Streaming Impacts Theater Attendance Among Digitals

Nielsen is planning to begin measurement of viewership ratings next month of television shows streamed on subscription online video services such as Netflix and Amazon Prime Instant Video. Nielsen will analyze the audio of programs to identify which shows are being streamed, a new measurement capability that does not require the approval of the streaming services. The data could impact how business is conducted between the services and the studios that license content. Continue reading Nielsen Planning to Measure TV Viewing via Streaming Services

Nielsen, the company that provides data about what people watch, listen to, and purchase, is calling for a new set of rating standards due to the growing popularity of accessing media content via tablets and other devices. This statement came after Viacom’s recent criticism of Nielsen, claiming that the research firm is outdated because the ratings do not consider digital viewing methods. Nielsen admits that its ratings for broadcast networks have been inaccurate for seven months now. Continue reading Nielsen Calls for Updated Ratings Standards to Address Digital

According to a recent Piper Jaffray study, contrary to popular belief, teenagers have yet to abandon the MP3 as the traditional way to listen to music. Given a sample of about 7,200 teens, Piper Jaffray concluded that nearly 42 percent preferred an MP3 player to Pandora, local radio, CDs, Sirius XM and other streaming services. This data however, omits key trends, including the use of Spotify and YouTube, and may not be the best interpretation of how teenagers listen to music today. Continue reading New Study: The Mystery Behind the Way Teens Listen to Music

Nielsen, in partnership with Adobe, is developing the first measurement system for tracking the consumption of digital media across apps, the Web and smart TVs. The system is expected to launch commercially in 2015. ESPN, Sony Pictures Television’s Crackle, Turner Broadcasting, Univision Communications, and Viacom have already signed up to participate. Adobe Analytics and Adobe Primetime will be integrated with Nielsen’s digital measurement tracking tools to create the system. Continue reading Nielsen, Adobe to Launch Cross-Platform Measurement System

According to a KPMG study, Hollywood is now offering more content through legal digital venues than ever before. As of the end of 2013, 94 percent of the 808 top films analyzed by KPMG were available legally for U.S. consumers through online VOD services, while 85 percent of the 724 most popular and critically acclaimed TV shows were also available. In related news, the amount of Netflix streaming video has grown 350 percent in the last 10 quarters, and now averages 93.2 minutes per subscriber daily. Continue reading Study: More Top Movies and TV Shows Available Legally Online