As new TV Everywhere initiatives and looming Hulu bids continue to draw media attention, video-on-demand is quietly gaining traction. Despite what The New York Times describes as “past missteps by cable and satellite providers,” an increasing number of TV episodes and movies are becoming available through VOD systems and viewers are taking note. Some cable providers and TV networks recognize a viable future for the time-shifting technology. Continue reading Time-Shifting: Video-On-Demand Continues to Gain Traction

In the wake of ABC’s announcement that it would upgrade its app to live-stream local programming in the New York and Philadelphia areas, TBS and TNT plan to offer live 24/7 streaming of their series and sports coverage beginning this summer. The streams will be available via the channels’ websites and soon-to-launch mobile apps called Watch TNT and Watch TBS. The apps will initially be offered for iOS devices, with support for other platforms expected by the end of the year. Continue reading TBS and TNT to Offer Live Streaming and New Mobile Apps

ESPN plans to post sports-related highlight videos on Twitter in the coming year. Sports fans can expect clips from soccer matches leading up to the World Cup, college football and the X Games. The videos will be made available on Twitter’s site and mobile apps shortly after the live television broadcasts. The collaboration is part of a bigger movement by TV networks and the microblogger to discover new approaches to advertising revenue. Continue reading ESPN and Twitter Expand Collaboration with Video Clips

Nielsen has scheduled a pilot program for its previously announced Digital Program Ratings, intended to measure online TV audiences. Broadcast and cable entities including ABC, AOL, A+E, CBS, Discovery, Fox, NBC and Univision are scheduled to participate in the ratings system testing May through July. The pilot program is the next step toward a broader commercial rollout, anticipated to launch later this year. Continue reading Pilot: Nielsen Digital Program Ratings to Measure Online TV

Online video has yet to match television in terms of viewership numbers, but it is gaining momentum. According to the Interactive Advertising Bureau, which released its findings at this week’s Digital Content NewFronts in New York, professionally produced online video reaches approximately 45 million U.S. viewers each month (roughly 19 percent of adults). Nielsen indicates that more than 95 percent of the U.S. population watches TV. Continue reading Digital NewFronts: IAB Report Says Online Video on the Rise

Sites like Pandora and Spotify have made a significant impact on the music industry with their free streaming music services. Now, these sites may be influencing how well artists do in regards to their album sales. Justin Timberlake, for example, released his new album “The 20/20 Experience” to Spotify, which resulted in 980,000 copies being sold within the first week, according to Nielsen SoundScan. Continue reading Why Buy Albums When You Can Get the Songs for Free?

Business Insider deputy editor Nicholas Carlson admits that he did not plan on watching this year’s Academy Awards ceremony until he logged in to Twitter and read the many comments about the red carpet. He then tuned in, compelled to be a part of the ongoing conversation. Twitter believes that this type of response will allow the company “to get in on the $70+ billion that Nielsen says is spent on TV advertising in the U.S. every year.” Continue reading Social Second Screens: Twitter Wants in to TV Ad Business

When the fourth season of NBC’s “Community” aired in February, it pulled in 4 million viewers, which is roughly a quarter of the audience that tunes in to top hit sitcoms. Until recently, Nielsen numbers in that range might be the end of a series (think “Firefly,” “Jericho,” “Freaks and Geeks”). But on the night of the “Community” premiere, the show spawned two worldwide trending topics via Twitter — perhaps a more important metric today. Continue reading Should Nielsen Change How it Measures TV Audiences?

Yesterday we posted findings of a Coca-Cola study, which concluded that online buzz did not have a measurable impact on short-term product sales. Response to the story, first published by Advertising Age and others, was met with a significant amount of online debate, which prompted a Coca-Cola exec to post that the finding can be viewed as accurate in isolation, but should not diminish the crucial role of social media across multiple screens. Continue reading Marketing Exec Defends the Crucial Role of Social Media

As TV audiences increasingly turn to online options for content discovery and consumption, audience-measuring firms such as Nielsen have made necessary adjustments regarding cross-platform analysis. The potential of the new metrics will be tested with Disney’s new Unified initiative in which ABC, ABC Family and ESPN will start using Nielsen’s Online Campaign Ratings to sell their ad inventory. Continue reading ABC Unified: Disney to Use Nielsen Cross-Platform Metrics

According to Nielsen’s Vice Chair Susan Whiting, who was a part of a panel discussion analyzing disruption in traditional media usage at the Mobile World Congress in Barcelona on Wednesday, consumers are not abandoning one platform for another. Instead, they’re spending more time than ever viewing and reading news and entertainment content, using mobile devices as an access point. Continue reading Mobile Activity on Upswing, Opens Doors for Mobile Ad Biz

Ratings company Nielsen announced this week it will expand its definition of television with a new comprehensive plan to measure video viewing across multiple platforms including broadband, Xbox and iPads. The decision to reach beyond traditional television viewing comes from the What Nielsen Measures Committee, a group comprised of members representing TV and cable networks, local TV stations, ad agencies and several big brand advertisers. Continue reading Nielsen to Redefine TV Ratings by Measuring New Platforms

With new technologies, a growing number of connected devices and the evolution of media distribution, it’s more common than ever for people to consume media across different screens, whether at home, at work or out and about. Nielsen conducted a Global Survey of Multi-Screen Media Usage to find out how consumers are dealing with the fragmented media environment — and learned that 80 percent watch online video at home. Continue reading Nielsen Global Media Report: Mobile Tablet Use on the Rise

According to Nielsen NRG’s 2012 American Moviegoing report, owners of wireless mobile devices go to movie theaters at a higher rate than the average cinema fan. The report also suggests that smartphone and tablet users spend more money on entertainment in general. Interestingly, about 30 percent of moviegoers explained that comments on social media sites had affected their choice of films to attend. Continue reading Nielsen Study Says Mobile Users Make Better Moviegoers

The second annual Year End Stats Report from social media intelligence platform Trendrr indicates that 2012 saw a major surge in social interaction involving TV programs, with significantly increased chatter across Twitter, Facebook and various social apps. Growing interest in social TV chatter was also evidenced by the recent Nielsen announcement to create the Nielsen Twitter TV Rating. Continue reading Report: Social TV Chatter Sees Dramatic Increase in 2012