Snap has inked a deal for Google Cloud services worth $400 million annually over the next five years, for a total of $2 billion. The deal is a continuation of a partnership that dates back to 2013. Analysts say the $400 million will give Google a “hefty annual bump.” Google doesn’t report numbers specific to its cloud business, but rolls it into all non-advertising revenue. In Q4 2016, Google’s non-advertising sector earned $3.4 billion in sales. The partnership could presage future alliances or mutually beneficial projects. Continue reading Snap Inc. Signs $2B Deal for Google Cloud Services Until 2022

Facebook is preparing to provide remittances and electronic money in an effort to extend non-ad revenue. The company applied for an e-money license in Ireland that would allow users to store and exchange money through its social network. Facebook would generate revenue by charging commission for each transaction. At least three London startups — TransferWise, Moni Technologies and Azimo — have discussed potential partnerships with Facebook regarding financial services. Continue reading Facebook Could Expand into E-Money Mobile-Payments System

Twitter announced on Thursday a partnership with Datalogix, a marketing company that measures the impact of online advertisements, to develop an “offline sales impact” program. The new program intends to help quantify the effect of promoted and organic (non-advertising) tweets on offline sales for consumer packaged goods (CPG) businesses in the U.S. Twitter plans to offer this program to more verticals and outside the U.S. in the future. Continue reading Twitter and Datalogix to Measure Impact of Tweets on Sales