To expand its social media presence, Discovery Communications invested $100 million in Group Nine Media, a new holding company composed of NowThis, The DoDo, Thrillist, Discovery’s digital network Seeker and digital production company SourceFed Studios. In two years, Discovery will be able to buy a controlling stake in Group Nine. German media company Axel Springer will continue to be the second-largest shareholder. NowThis, The DoDo and Thrillist are said to be valued at $400 million, for a total deal value of $550 million. Continue reading Discovery Invests $100 Million in Digital Content Conglomerate

Facebook Live doesn’t have to be strictly live video. News outlet NowThis, which exists solely on social platforms, tried this out in late April by streaming a 38-minute selection of most popular viral videos — and received over 20,000 views and 500 comments. Streaming pre-recorded content is similar to how TV networks have operated for decades, by which previously taped programs are aired on a linear schedule. Facebook confirms it has no policy that video on Facebook Live actually has to be live, but doesn’t recommend streaming pre-recorded video. Continue reading News Outlets Stream Pre-Recorded Video via Facebook Live

CNN is launching its new digital media brand, Great Big Story, which will focus on positive, newsy video stories, with an initial push on Facebook. In addition to streaming content to its website and apps for iOS and Android devices, Great Big Story will also feed to YouTube, Apple News, Snapchat, and connect to users through smart TVs, specifically on Apple TV, Roku, Amazon and Chromecast. Facebook has become a popular site for several video publishers, among them BuzzFeed and Business Insider. Continue reading CNN Launches Vice-Style Web Video Series ‘Great Big Story’