A new study by Roku and National Research Group found that streaming may be a more effective marketing tool for theatrical exhibition than social media or television. According to the research, 44 percent of what the survey categorizes as “moviegoing streamers” claim a trailer on a streaming service would increase their interest in seeing a film in a theater while 43 percent indicate the same of trailers on social media. These numbers slightly edged out the 41 percent who say ads on broadcast or cable TV would encourage them to visit a theater. However, it’s worth noting that the survey also suggests 72 percent pay more attention to TV commercials than ads on social platforms. Continue reading Roku and NRG Study Finds Streaming Benefits Theater-Going

Amazon Games and Crystal Dynamics are teaming on a new multiplatform installment in the “Tomb Raider” franchise. Crystal Dynamics is producing the title, which Amazon Games will publish globally. The as-yet-untitled project will mark Amazon Games’ first single-player narrative, following multiplayer titles including “New World” and “Lost Ark.” Crystal Dynamics plans to use Unreal Engine 5 to take gameplay and storytelling to the next level, according to Amazon, whose games VP Christoph Hartmann called the franchise “one of the most beloved IPs in entertainment history,” following the adventures of British archaeologist Lara Croft. Continue reading Amazon and Crystal Dynamics to Publish New ‘Tomb Raider’

During the COVID-19 pandemic, movie theaters were closed and the industry suffered the economic impacts of the shutdown. This week, at an AMC theater, the five major Hollywood studios, their indie subsidiaries and indie labels such as A24 and Neon gathered to send a unified message: it’s time to go back to the movie theater. Their presence was buttressed by messages from Arnold Schwarzenegger, actor and director John Krasinski, Marvel chief executive Kevin Feige, and musician Questlove (promoting his upcoming movie “Summer of Soul”). Vin Diesel, Ryan Reynolds and Dwayne Johnson were among other notable individuals pushing a return to theaters. Continue reading Studios, Exhibitors, Actors Pin Big Screen Hopes on Summer