Supply chain woes have underscored a global shortage in high-end computer chips. Taiwan Semiconductor Manufacturing Company’s claim of 53 percent of the world market is practically a political crisis, as China eyes Taiwan. Now, California-based Intel plans to reclaim its once preeminent title in chip manufacturing and design. Under new CEO Pat Gelsinger, the company has doubled its number of chips in development, abandoning the “fabless” future some envisioned for it, selling off factories and joining the likes of Nvidia, AMD and Qualcomm, which build on wafers supplied by foundries. Continue reading Intel Ramps Up Efforts to Reclaim Top Position in Chip Market

U.S. automakers are aiming to combat the global chip shortage by pursuing more decisive roles in their semiconductor supply chains. Ford CEO Jim Farley announced a relationship with GlobalFoundries that heralds Ford’s entre to chipmaking, describing the deal as “just the beginning, and a key part of our plan to vertically integrate key technologies and capabilities that will differentiate Ford far into the future.” GM president Mark Reuss emphasized North American manufacturing in unveiling seven companies with which his company will be working on the design and delivery of new processors. Continue reading Ford, GM Seek Greater Supply Chain Control with Chip Deals

Apple is accelerating its plans to enter the self-driving car market, with 2025 the new target date to launch a fully automated electric vehicle that the company is hoping to produce without steering wheel or pedals, although an emergency takeover mode is under discussion. Interior designs under consideration are said to look radically different than today’s cars, with u-shaped or side-facing seating configurations. Apple’s secretive car venture, known as Project Titan, is being led by technology vice president Kevin Lynch, who was instrumental in the success of the Apple Watch. Continue reading Apple Eyes an Earlier Launch Date for Its Self-Driving Vehicles

GeForce NOW’s six-month $100 tier that let’s players game using the equivalent of an RTX 3080 rig has officially been proclaimed “a big deal” by tech media, due to the fact that the top-rated $700 graphics card is virtually unavailable for legions of would-be purchasers (described as camping out at stores and resorting to truck heists to obtain them). After Google’s Stadia service was shuttered in February, some questioned whether cloud gaming had a viable future. First movers in the game space seem to feel GeForce NOW has provided a quality option. Continue reading Nvidia Brings Power Gaming to the Cloud with GeForce NOW

Nvidia is mapping out a customer service future populated with real-time avatars who use natural-language AI with real-world customers. The company, which has seemingly transformed from graphics powerhouse to AI authority (in just under 28 years since being founded by Jensen Huang, company CEO) used this week’s GTC conference to emphasize full-stack computing. The speed and flexibility of the company’s three GPU chips offer general purpose enterprise potential, thanks to Nvidia’s parallel-processing platform, CUDA. Huang backed this assertion with a slide indicating Nvidia has deployed more than 150 SDKs to industries generating $1 trillion. Continue reading Nvidia Goes Full-Stack, Touts Artificial Intelligence and Cloud

Mark Zuckerberg, who co-founded Facebook in 2004 and is now its CEO and controlling shareholder, announced that the company has changed its name to Meta Platforms Inc. (doing business as Meta), reflecting its pursuit of growth opportunities in the VR and AR realms known as the metaverse. As of December 1, the company will trade as MVRS on the Nasdaq exchange, retiring the FB ticker symbol that took a long ride from a first-day close of $38.23 per share on May 18, 2012, to close at $316 on October 28, the day Zuckerberg announced the new name at the Facebook Connect developer’s conference. Continue reading Meta: Facebook Blasts Off for the Metaverse with New Name

Nvidia is introducing its next-generation cloud gaming platform, GeForce NOW, which offers GeForce RTX 3080-class gaming online. GeForce NOW RTX 3080 will make available to users what Nvidia describes as “the most powerful gaming supercomputer ever built,” ready to take on Google Stadia and Xbox Cloud Gaming’s xCloud. Nvidia founder and CEO Jensen Huang said the company has spent the past decade improving GeForce NOW cloud gaming “to bring the best gaming platform to anyone with a computer,” thanks to second-generation GeForce NOW SuperPOD servers. Continue reading Cloud Gaming: Nvidia Rolls Out Its GeForce NOW RTX 3080

On the heels of several successful tests that included Tokyo 2020 Olympics telecasts in Brazil and Japan, Intel is moving full steam ahead to bring live, end-to-end 8K HDR streaming to audiences across the globe. The company sees the future of 8K HDR as revolutionizing the worlds of sports, entertainment and gaming by delivering spectacular, immersive events at stadium scale, augmented by 3D, VR, AR and UHD audio. The key to this brave new broadcast world is Intel’s Xeon Scalable processors for local encoding and delivery over-the-top. And of course, the slickest compression algorithms. Continue reading Intel’s 8K HDR Live Streams ‘Way Beyond Proof of Concept’

Microsoft and Nvidia have trained what they describe as the most powerful AI-driven language model to date, the Megatron-Turing Natural Language Generation model (MT-NLG), which has “set the new standard for large-scale language models in both model scale and quality,” the firms say. As the successor to the companies’ Turing NLG 17B and Megatron-LM, the new MT-NLG has 530 billion parameters, or “3x the number of parameters compared to the existing largest model of this type” and demonstrates unmatched accuracy in a broad set of natural language tasks. Continue reading Microsoft and Nvidia Debut World’s Largest Language Model

The chip shortage has highlighted the role of substrates that connect chips to circuit boards and the companies that make them. Substrate manufacturing offers low profit margins, so investment in this sector has also been low. Now, the lack of substrates has added to the problems of churning out enough chips to serve the global market. Substrates — panels of resin embedded with wiring onto which chips are affixed — connects the die at the heart of a chip to the motherboard, delivering power and data. Continue reading Substrate Shortage Is Adding to Problem of Producing Chips

California-based data technology company Western Digital is purportedly in “advanced merger talks” with Japan’s computer memory firm Kioxia Holdings, according to sources who added that a deal could be inked as soon as mid-September. Western Digital’s shares rose 8 percent in reaction to the Wednesday news and continued to rise on Thursday. Sources said Western Digital would complete the deal with stock and that its chief executive David Goeckeler would run the combined company. According to Barron’s, the deal would be valued at about $20 billion. Continue reading Western Digital and Kioxia Merger Could Impact Chip Market

Deep learning requires a complicated neural network composed of computers wired together into clusters at data centers, with cross-chip communication using a lot of energy and slowing down the process. Cerebras has a different approach. Instead of making chips by printing dozens of them onto a large silicon wafer and then cutting them out and wiring them to each other, it is making the largest computer chip in the world, the size of a dinner plate. Texas Instruments tried this approach in the 1960s but ran into problems. Continue reading Cerebras Chip Tech to Advance Neural Networks, AI Models

Samsung is using Synopsys’ DSO.ai tool to design some of its next-gen Exynos mobile processors for 5G and AI, which will be used in smartphones including its own and other devices. Synopsys chair and co-chief executive Aart de Geus said this is the first example of a “real commercial processor design with AI.” Google, IBM and Nvidia are among the other companies that have discussed designing chips with AI. Synopsys, which works with dozens of companies, also has years of expertise in creating advanced designs to train an AI algorithm. Continue reading Samsung First to Design Commercial Semiconductor with AI

Intel chief executive Pat Gelsinger and board members met with the Biden administration to promote his company’s plan to build more semiconductor factories with subsidies from the U.S. government. Currently, Asian-owned chip factories, which receive hefty incentives, dominate chip production. There’s also an “unprecedented” global shortage of chips, which is impacting the auto and consumer appliance industries. Gelsinger was hired this year to improve the fortunes of the beleaguered Intel. Continue reading Intel Chief Promotes Chipmaking Plan to U.S., Global Leaders

At this week’s SIGGRAPH 2021, Amazon Web Services (AWS) chief technology officer for media & entertainment Eric Iverson spoke with some top technologists and artists about future trends in content production. With COVID-19, the media industry was forced to find ways to work remotely, which jumpstarted the move to the cloud for production and CG pipelines. Now, he said, “we’re seeing three big trends: the rise of remote production, the acceleration of production pipelines and the need to keep costs under control.” Continue reading SIGGRAPH 2021: AWS on Next Steps for Content Production