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Digital NewFronts: Disney Interactive Announces New Series

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May 9, 2013

The theme for Disney’s presentation during last week’s Digital Content NewFronts in New York City was “the art of interactive storytelling.” Disney Interactive announced 10 new online original series and the forthcoming “Story” app that helps parents share user-generated stories online. The company also promoted its successful YouTube ventures and a music deal with Vevo. Continue reading Digital NewFronts: Disney Interactive Announces New Series

Twitter Ads Service Now Available for All U.S. Businesses

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May 1, 2013

Following three years of partner testing, Twitter has announced the general availability of its advertising services for U.S. businesses. Kevin Weil, Twitter’s senior director of product for revenue, made the announcement on stage yesterday during the TechCrunch Disrupt conference in New York City. The launch of Twitter Ad services could increase company revenue in preparation for an anticipated IPO. Continue reading Twitter Ads Service Now Available for All U.S. Businesses

Yahoo Announces New Shows and Broadcast Partnerships

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May 1, 2013

At this week’s Digital Content NewFronts event in New York, Yahoo announced a new slate of online comedies and lifestyle programs to be available this year. In addition to the original programming, Yahoo has partnered with WWE to create an online wrestling hub scheduled to launch this summer, and will feature select streaming content from Conde Nast Entertainment, ABC News and CNBC. Continue reading Yahoo Announces New Shows and Broadcast Partnerships

Hulu Doubles Paid Subscribers, Announces Original Shows

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May 1, 2013

Hulu announced yesterday that it has doubled its number of paid subscriptions to four million over the last year. The announcement was made Tuesday morning during the Digital Content NewFronts in New York. The company said it set a new revenue record in the first quarter, but did not specify the amount. Hulu also announced its third and most ambitious wave of original programming that will debut exclusively on the video site this year. Continue reading Hulu Doubles Paid Subscribers, Announces Original Shows

Media Companies Compete for Ad Dollars at NewFronts

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April 30, 2013

An array of companies that produce digital online content are offering presentations, parties, goody bags and more this week in New York City as part of their efforts to draw advertising dollars from marketers and agencies. Similar to how the TV upfront season works, media companies presenting at the Digital Content NewFronts are pulling out all the stops to showcase new series and programming ventures for Madison Avenue. Continue reading Media Companies Compete for Ad Dollars at NewFronts

Digital NewFronts: IAB Report Says Online Video on the Rise

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April 30, 2013

Online video has yet to match television in terms of viewership numbers, but it is gaining momentum. According to the Interactive Advertising Bureau, which released its findings at this week’s Digital Content NewFronts in New York, professionally produced online video reaches approximately 45 million U.S. viewers each month (roughly 19 percent of adults). Nielsen indicates that more than 95 percent of the U.S. population watches TV. Continue reading Digital NewFronts: IAB Report Says Online Video on the Rise

New York Geek Squad: Big Data Helps to Improve City Life

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March 27, 2013

In an example of Big Data’s growing influence, New York City’s Department of Environmental Protection requested help in cracking down on restaurants illegally pouring cooking oil into sewers. It called upon the city’s Office of Policy and Strategic Planning, “a geek squad of civic-minded number-crunchers.” Using public data, they were able to track illegal dumping with 95 percent accuracy. Continue reading New York Geek Squad: Big Data Helps to Improve City Life

Tweet Seats: Will More Theaters Reserve Sections for Social Interaction?

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December 5, 2011
  • Some theaters and performance groups are setting aside “tweet seats,” special sections for patrons to live-tweet during performances.
  • Rick Dildine, a theater festival director in St. Louis, says tweet seats have “become a national trend.”
  • “Coast to coast, theaters are experimenting with how to use ‘tweet seats’ effectively,” he explains. “The arts are evolving right now, they are participatory… Social media is a tool we rely on, and we have been unafraid to experiment with it.”
  • Some have placed tweet seats in the back row of theaters to minimize disruption, while others (including Carnegie Hall in NYC and the Kennedy Center in DC), “have not tried tweet seats and expect audience members not to access their phones during performances,” reports USA Today.
  • The article cites some interesting success stories of performances incorporating tweet seats, including a recent example involving the Cincinnati Symphony Orchestra (CSO). “Tweeting the CSO’s performance was like attending a members-only social event in the midst of a traditionally formal setting,” said tweeter Jennifer Nissenbaum. “I could communicate openly about my reactions to the music, musicians and conductor — without speaking a word. Plus, I had the opportunity to engage others, and get their reactions to the performance.”

New York Billboard Offers Interactivity, Powered by Twitter

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August 2, 2011
  • Jell-O has unveiled a Twitter-powered billboard on the corner of West Broadway and Grand in New York City, enabling consumers to serve as active participants in the company’s advertising.
  • The billboard features an enormous distorted face that appears happy or sad depending on the number of positive or negative emoticons posted via Twitter.
  • It is essentially an outdoor physical version of Jell-O’s Pudding Face website, and is paired with a campaign that distributes coupons to cheer up random downcast Twitter users “whenever overall smileyness dips below 50 percent.”
  • The billboard, from ad agency Crispin Porter + Bogusky, went up last week.

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