Meta Platforms is testing a new tool called Instagram Live Producer, designed to help creators achieve a more professional look from their desktops using streaming software, with initial support for Streamlabs, OBS Studio and StreamYard. The company says this new integration “opens up production features outside the traditional phone camera, including additional cameras, external microphones and graphics,” and is currently only available to “a small group of partners.” Previously, creators could only broadcast live video on Instagram Live from smartphones. Instagram Live Producer enables functionality more like Twitch or YouTube. Continue reading Instagram Targets a Pro Broadcast Look with ‘Live Producer’

TikTok is introducing new camera and editing tools, a collaboration with Giphy, and support for 1080p video. The platform is also taking on Twitch and YouTube with TikTok Live Studio. The Windows program is currently in a test phase, allowing creators who download it to their desktop to stream live from the host computer or a connected device such as a smartphone or game console. This could keep TikTok fans in-app for live streaming, eliminating the need for third-party broadcast software like Streamlabs or OBS Studio. Continue reading TikTok Reveals New Content Creation Tools, Tests Live Studio

Amazon-owned Twitch, which now has 17.5 million average daily visitors, responded to the escalating problem of its users being hit with music copyright takedowns. Under pressure by the Recording Industry Association of America (RIAA) and National Music Publishers Association (NMPA), Twitch debuted a beta version of Soundtrack by Twitch, an in-platform music streaming service featuring 1+ million copyright-cleared songs by independent artists that can be used legally and free of charge as background music. Continue reading Twitch Inks Live-Streaming Deal with Indie Music Companies

NewTek is making its NDI (Network Device Interface) technology available to creators of live-streaming content, which would enable them to improve their production values and give them a leg up in competing with rivals. NDI technology is a new kind of video signal that is able to broadcast between computers over a local network. Live-streaming site Twitch has used NewTek’s NDI technology to allow its on-screen personalities to play games, while producers edit the live feed in another room, without the need for extra cables. Continue reading NewTek Offers Video Over Ethernet Tech for Live Streaming