Google just introduced Poly API, a spin-off of its recently introduced Poly, which is a large collection of royalty-free 3D objects and scenes that developers can integrate into their VR or AR apps and games. Poly API is aimed to allow developers to discover and work with assets in virtual reality. By providing such easy-to-use, high quality assets (which can be modified), Google hopes to help developers speed-up completion of AR and VR apps, thus providing more content for its Daydream platform. Continue reading Google Unveils Poly API for Adding Free 3D Objects to AR/VR

Paramount Pictures, in partnership with Bigscreen and in collaboration with Oculus, Samsung, HTC and Microsoft, is launching its first VR movie theater. On December 3, anyone with any brand of VR headset can sign onto Bigscreen’s website and watch “Top Gun 3D” for free. The viewer walks into a virtual movie theater with theater seating, and watches trailers prior to the main film. Viewers are seated in a virtual audience and can chat before the movie, which is shown in 30-minute increments over the following 24 hours. Continue reading Paramount Pictures to Launch Virtual Reality ‘Movie Theater’

On November 22, Disney-Pixar will release the animated feature “Coco,” which takes place during Dia de los Muertos, a Mexican holiday honoring the dead. Pixar has also debuted its first VR experience, “Coco VR,” created in partnership with Oculus. “Coco VR” is available on Rift headsets, with a Gear VR version out next week. Pixar dubs the experience a “social adventure” where participants embody skeletal characters and explore the Land of the Dead and the holiday, to learn about the film, the festival and the traditions. Continue reading Pixar Makes Its First Foray into Virtual Reality With ‘Coco VR’

AMC released a free promotional VR app that lets fans experience turning into a zombie from “The Walking Dead” and other immersive content from the martial arts series “Into the Badlands.” The app also includes trailers of other AMC content and behind-the-scenes video. The new app is stoking fan enthusiasm for the season 8 premiere of “The Walking Dead” on October 22. The app will include a 360-degree bonus scene, available at the conclusion of the premiere episode, which is also the popular show’s 100th episode. Continue reading AMC Introduces VR App With ‘Walking Dead’ Bonus Content

Virtual reality has been on a major roll … at least until this year. When Oculus executives sold their startup to Facebook in 2014 for about $3 billion, VR was riding high. The purchase prompted tech giants such as Google and Microsoft to speed up their VR headset development, and sparked a wave of investments and new startups. But this year, interest in VR has arguably slumped, as some consumers seem to have grown disappointed. Oculus has not helped the sentiment, since it has not revealed any official figures about Rift sales, but still very much believes in the technology’s potential. Continue reading Oculus Recognizes Virtual Reality Hype, Defends its Potential

In VentureBeat, The Khronos Group president Neil Trevett and Sensics CEO Yuval Boger list four myths that are standing in the way of VR standards and more rapid market growth — “Myth 1: It’s too early for standards,” “Myth 2: Standards stifle innovation,” “Myth 3: Consumers won’t be impacted” and “Myth 4: There are too many cooks developing standards.” Trevett and Boger counter all four and note that The Khronos Group and IEEE are leading efforts to develop VR standards. The ETC’s VR/AR Initiative program lead, Phil Lelyveld, says that despite outreach efforts to the creative community by those organizations, active contributors are predominantly hardware and tool developers and technologists. Continue reading Addressing the Myths That Impact Creation of VR Standards

Game developer Enhance Games announced the availability of “Rez Infinite” for the HTC Vive and Oculus Rift VR headsets, now accessible via Steam and the Oculus store. The VR version of the popular game debuted on PlayStation VR late last year and was quickly the top-rated VR title on Metacritic. “The game has collected more than 40 awards, including Best VR Game Winner at The Game Awards 2016,” reports VentureBeat. Enhance commissioned indie studios Monstars and Resonair to make the new VR versions of the game. Continue reading Enhance Games Brings ‘Rez Infinite’ to HTC Vive, Oculus Rift

CrossVR’s campaign on crowdfunding site Patreon intends to raise money to fund the ongoing development of Revive, a so-called hack that allows HTC Vive users to play content that is exclusive to Oculus and not released on Steam. Now, Oculus Rift inventor and co-founder of Oculus VR Palmer Luckey reportedly pledged $2,000 per month to support the CrossVR effort. Luckey left Facebook (which acquired Oculus) in March, the aftermath of a legal battle over the VR technology. The PR team for Oculus has already stated that it doesn’t condone Revive. Continue reading Palmer Luckey Backs VR Tool to Run Oculus Games on Vive

At Computex 2017, Microsoft exhibited Windows Mixed Reality headsets from Asus, Dell and Lenovo, weeks after showing headsets from HP and Acer. Asus, which collaborated with Microsoft to ensure speed and power, displayed a headset with a polygonal cover panel. Dell’s headset, designed by the team that made its high-end XPS and Alienware PCs, is being marketed as offering an affordable price, customizable cushioning, a flip-up visor and convenient cable routing. Lenovo’s headset is positioned as the least expensive. Continue reading Asus, Dell, Lenovo Unveil Windows Mixed Reality Headsets

Facebook announced it is closing Oculus Story Studio and canceling all current projects, reports Variety. The award-winning studio, responsible for notable VR shorts including “Lost,” “Henry” and “Dear Angelica,” opened in early 2015. “We’ve been looking at the best way to allocate our resources to create an impact on the ecosystem,” wrote Jason Rubin, Oculus VP of content. “After careful consideration, we’ve decided to shift our focus away from internal content creation to support more external production. As part of that shift, we’ll be winding down Story Studio.” Facebook plans to continue investing in experiential VR content from outside artists and developers. Continue reading Facebook to Shutter its Oculus Story Studio VR Content Unit

Unity Technologies CEO John Riccitiello drew a fresh picture of the XR industry in his keynote address at the Vision VR/AR Summit 2017 in Hollywood this week (extended reality — or XR — is an umbrella term that includes VR, AR and MR). Riccitiello admonished analysts for their overly exuberant prognostications and reactionary pessimism about the VR market. He projected that XR adoption and value calculations will exceed expectations in 2023 if three conditions are met: a price point below $1,000 for all the necessary hardware; truly mobile technology; and content that can be monetized across 100,000,000 devices, at minimum. Continue reading Unity CEO Reframes XR Discussion, Re-Energizes the Flock

At NAB 2017, 360 Designs, newly located in Los Angeles, debuted its Flying EYE 4K live streaming VR drone, which links with its Breeze wireless transmission unit. Founder/chief executive Alx Klive reports that the system is available for order now, but will not ship for two months. Priced at $75,000, Flying EYE and Breeze are attracting the attention of aerial photography companies, broadcasters, automotive companies, VR production companies and, interestingly enough, other drone manufacturers. Continue reading NAB 2017: 360 Designs Debuts 4K Live Streaming VR Drone

With more focus on the so-called “Immersive Web” touted by Google, Oculus, Samsung and Microsoft, Mozilla’s free JavaScript API WebVR is experiencing a bump in popularity. WebVR is prized for its ability to enable immersive experiences without downloads or installs. Now, Mozilla is using WebVR to create an immersive version of the Internet dubbed Metaverse, a term first used in the 1992 sci-fi novel “Snow Crash” by Neal Stephenson that described a virtual domain without physical or social status limitations. Continue reading Metaverse: Mozilla’s WebVR Helps Create Immersive Internet

Augmented reality startup Lightform has come out of the stealth mode it’s been in for three years, announcing a $2.6 million funding round from former Oculus head scientist Steven LaValle, Lux Capital, Seven Seas and NSF. What Lightform has been working on is a device that can scan the environment and create a high-resolution mesh, which it then combines with very precisely targeted digital projections of light. That makes it capable of creating augmented reality in any environment, without the need for a headset. Continue reading Startup Lightform Readies Release of Inexpensive AR Scanner

Samsung Galaxy S8, arriving in stores April 21, sports a high-tech look, featuring a screen that goes from edge to edge, with just a hint of metal at the top and bottom. The screen measures 5.8-inches, compared to the S7’s 5.1-inch. The smartphone’s virtual assistant Bixby offers voice control, and Samsung is positioning the phone as capable of doubling as a desktop computer. That’s a lot of phone, but it’s got a price to match, at $720 at Verizon and starting at $750 for AT&T, Sprint and T-Mobile. Continue reading Samsung S8 Offers Bigger Screen and Bixby Virtual Assistant