Magic Leap is exploring the possibility of a sale, according to sources. The Florida-based startup raised $2.6 billion to create augmented reality products, and now has hired an adviser to consider “strategic options” for moving forward. In addition to the potential of a sale, Magic Leap could sell a stake in the company or form a strategic partnership. The company is valued at $6 billion to $8 billion. Among the company’s largest investors are Alphabet’s Google and China’s Alibaba Group Holding. Continue reading Magic Leap Is Considering a Sale, Stakeholder or Partnership

Magic Leap formally released Magic Leap 1, its much-anticipated augmented reality headset. The name was changed from the beta version, Magic Leap One Creator Edition, that has been selling at $2,295. Magic Leap 1, priced at $2,995, is targeting enterprise customers since the price is too high for most consumers. Accordingly, the headset was released with enterprise-oriented apps, including 3D visualization, communication, collaboration, location-based services, learning/assistance and “copresence.” Continue reading Magic Leap Launches New Enterprise-Focused AR Headset