Hulu is focusing on its own original programming with “The Awesomes,” the video service’s first animated series and first original show this year. This marks a change of direction for the company, which was until recently entertaining bids for acquisition. Its emphasis on original programming reflects its new intention to compete with services such as Netflix and Amazon. Hulu will also join with sponsors to make new, brand integrated shows in order to generate advertising revenue. Continue reading Hulu Changes Focus To Original Series with ‘The Awesomes’

Amazon has ordered two live-action comedies and three children’s shows to be offered on its subscription service Amazon Prime. The original programming was selected from 14 pilots the company made available to subscribers last month, from which customer reactions helped guide the selection process. The new series include a political comedy starring John Goodman and a show about a group of friends looking to launch the next social networking app. Continue reading Amazon Orders Original Programming for Subscription Service

Google announced last week the YouTube Comedy Week, “a seven-day cyber extravaganza designed to showcase some of the best comedy across its expansive video platform,” reports AP. The special online venture is slated for May 19-25, will kick off with a global live stream from Los Angeles, and marks the first of additional event weeks planned around various themes to be held in the near future. Continue reading YouTube Themed Weeks to Grow Platform as Next-Gen TV?