Last week, we reported that Verizon would offer users the ability to opt out of the company’s mobile ad-targeting program, which tags customers with unique codes to track online activity. The move followed complaints from privacy advocates regarding the use of the alphanumerical customer codes known as “supercookies.” Now, three Democratic members of the Senate Committee on Commerce, Science and Transportation are calling for a formal investigation into Verizon’s tracking practices of its wireless subscribers. Continue reading Verizon Could Face Investigation Over Mobile Supercookies

Verizon users concerned with their online privacy will soon have the ability to opt out of the company’s mobile ad-targeting program, which tags customers with “supercookies” — or undetected code that can be used to track a consumer’s online activity. Verizon’s recent announcement to allow customers to remove themselves from being targeted or tagged with code follows a number of complaints from privacy advocates in regards to the company’s tracking practices and privacy standards.  Continue reading Verizon Users Will Be Able to Opt Out of Mobile-Ad Targeting