YouTube has expanded its relationship with Shopify, allowing more merchants to make their products available for creators to tag in their shopping content. All eligible Shopify Plus and Advanced merchants in the U.S. are now able to sign up for YouTube Shopping’s affiliate program through the Google & YouTube app on Shopify, which is expected to significantly increase the number of participating brands and products. According to YouTube, viewers watched over 30 billion hours of shopping-related videos in 2023. Broadening the scope of its Shopify deal is expected to make YouTube more competitive with TikTok Shop. Continue reading YouTube Expands Retail Relationship with Shopify in the U.S.

Walmart is preparing to publicly test a paid membership program, dubbed Walmart+, to complete with Amazon Prime. According to eMarketer, Walmart accounts for five percent of all U.S. online retail sales versus Amazon’s 40 percent. Currently, more than half of Walmart’s top spenders are also Amazon Prime members. To distinguish itself from Prime, Walmart plans to offer features that Amazon cannot, such as text messaging to place grocery orders. Walmart+ is expected to launch as a rebrand of the company’s Delivery Unlimited service. Continue reading Walmart Tests Paid Membership Program, Vying with Amazon

Amazon is poised to be an advertising behemoth, even as it dominates in online retail, handling almost half of all online sales in the U.S. The company currently holds the No. 3 spot in online advertising, behind Google and Facebook, with a mere 4 percent of the market. But Amazon is on a hiring binge for its advertising division, and, according to eMarketer, is on track to double its ad revenue this year to $5.83 billion. One source of tension is the fact that Amazon’s own products compete with retailers on its site. Continue reading Amazon On Track to Be a Bigger Player in Online Advertising

Google recently launched Shopping Actions, a new program to help retailers compete with Amazon, the world’s largest online retailer. The program allows companies to list “products across Google Search, in its Google Express shopping service, and in the Google Assistant app for smartphones and on smart speakers, like the Google Home,” reports TechCrunch. It offers a universal cart no matter what device shoppers are using and Google earns money via a pay-per-sale model. The program is now open to any retailer in the U.S.

Continue reading Google’s New Shopping Actions Aid Competition with Amazon

After acquiring Whole Foods in 2017 for $13.7 billion, Amazon.com Inc. has been working to more deeply integrate its new physical grocery stores into its online retail business. Amazon, the world’s largest online retailer, has a vision that ties together the physical and the digital. Currently, the company is searching for larger Whole Foods locations to serve as grocery stores that double as urban distribution centers to enhance the efficiency of online order deliveries, according to a source close to the project.

Continue reading Amazon’s Vision: Whole Foods as Urban Distribution Centers

Online retail giant Amazon.com announced it plans to acquire Whole Foods Market in a deal valued at $13.7 billion. Organic grocer Whole Foods, founded in 1978, has more than 460 locations, but has been facing increased competition from large chains such as Walmart that have introduced more natural and organic products. The Austin, Texas-based company built its brand on premium service and generally higher prices. This approach may mark a change for Amazon, which has built much of its business on lower prices. Whole Foods will continue operating under its existing brand and CEO John Mackey will remain in his position. Continue reading Amazon to Acquire Whole Foods Market in $13.7 Billion Deal

E-commerce service eBay has remodeled its mobile app to meet the shopping preferences and habits of its customers. The company is starting with a new app for the iPad available now in anticipation of the holiday shopping season. The iPad app displays a page of curated content that reflects a user’s current and previous item views in addition to a list of recommendations to match user preferences. Collectively, the page is a Pinterest-like display of new items to discover and buy. Continue reading New eBay App Intends to Improve Mobile Shopping Experience

Two years ago, Amazon acquired robot manufacturer Kiva Systems for $775 million. The orange, wheeled robots have been used by a number of retailers in warehouses across the country. In an effort to improve efficiency, Amazon CEO Jeff Bezos has announced plans to deploy thousands of these robots across Amazon warehouses. The robot army is designed to bring stocked shelves to employees, reducing the time workers would have spent looking for items on their own.  Continue reading Amazon Wheels Out Robots to Meet Holiday Shipping Demands