Some marketers believe fewer customers complete purchases on their small-screen smartphones, but Google says its data on mobile advertising shows otherwise. According to Google’s store-measurement data, one-third of mobile ads for Target led to a customer visit to a Target store during the 2014 holiday season. The rising popularity of larger smartphones, like the Nexus 6, and tablets also helps mobile sales because the screens are bigger and therefore the sites are easier to use. Continue reading Google Claims Data and Larger Phones Will Boost Mobile Ads

Alibaba is facing a growing problem with counterfeit goods that has led to some top brands taking legal action. The Chinese e-commerce giant is debuting a solution in the form of unique tags similar to QR codes. The company is working with Israeli startup Visualead to introduce dotless visual codes, which can be used to scan products to prove their authenticity and then automatically destroyed so they cannot be used more than once. Customers will use Alibaba’s Taobao mobile app to scan the codes when they receive their orders. Continue reading Alibaba Tests Dotless Visual Codes to Fight Counterfeit Goods

Ron Johnson, a former retail exec with Apple and J.C. Penney, has launched a Web-only startup to offer a new twist on online retail. Menlo Park-based Enjoy Technology will begin offering high-end consumer electronics in select locations today via its website, GoEnjoy.com. The site will sell smartphones, laptops, tablets, drones, and more — in addition to offering free delivery and in-home setup service. Johnson expects that the in-home service will give Enjoy an advantage over established rivals such as Amazon and eBay. Continue reading GoEnjoy.com: Startup Brings a Personal Touch to Online Retail

Jet, the e-commerce startup that plans to compete with Amazon on price rather than delivery time, recently made a beta version of its site available to the first 10,000 customers of the nearly 360,000 it has reportedly signed on for early access. Where other e-commerce companies are aiming to make online shopping more convenient through means of expedited shipments, Jet hopes to help customers save hundreds per year by offering lower prices on all its goods. Continue reading Jet Has Ambitious Plan to Take on Amazon with Lower Prices

EBay has teamed up with fashion brand Rebecca Minkoff to create the retail store of the future complete with technology designed to enhance a shopper’s in-store experience. With locations in San Francisco and New York, the two companies hope to bring the best of the online world into the physical retail space. In each store, customers have access to touchscreen displays on the store’s mirrors and in the fitting rooms that offer an interactive shopping experience. Continue reading EBay Partners with Fashion Brand to Create Future of Retail

Ron Johnson, a former executive at J.C. Penney and Target and the man behind Apple’s successful retail stores, is now leading a new company into the future of shopping. The startup is called Enjoy, and most of its plans are still under lock, but Johnson suggests the company is trying to change the way online shoppers connect with new products. Enjoy’s service, which may bring a little more human touch to the process of choosing products, is scheduled to launch next year. Continue reading Former Apple Retail Chief Gets Ready to Help Online Shoppers

E-commerce giant Amazon reportedly has plans to open its first brick-and-mortar store in the heart of New York City. The company’s new space on 34th Street across from the Empire State Building may likely be used as a mini warehouse that will handle same-day delivery, product returns, and pick-ups of online orders. A physical store is expected to help provide faster service and delivery for New Yorkers in addition to building more brand recognition for the online-based company. Continue reading Amazon May Open its First Physical Store in New York City

One new feature suggests that Twitter may be experimenting with online shopping. “Buy Now” buttons began appearing in the mobile app this week in tweets from Fancy, an online retailer. The buttons previously took users to a checkout page, but the function is no longer active. If the function is restored, it will be the first time that Twitter allows users to pay for products from a tweet. Twitter has been expanding its e-commerce capabilities since the company went public. Continue reading E-Commerce: “Buy Now” Buttons Appear in Twitter Mobile App

Deena Varshavskaya launched Wanelo, a platform for both online shopping and social networking, in 2012. Two years later, the site has 11 million users and access to 12 million products and 300,000 stores worldwide, from big brand names to small boutiques. The image-intensive site allows users to browse, share, and purchase products immediately. Wanelo does not stock the products itself, but rather, every product is linked to a store’s online site. Continue reading Wanelo: Like a Digital Mall That Makes Online Shopping Social

A recent marketing study by research firm Vision Critical questions whether companies are using social tools such as Twitter, Facebook and Pinterest to effectively connect with customers. The study suggests that companies may not be fully utilizing the Big Data available to them. Vision Critical suggests that different social media platforms should be approached in different ways, based on the purchasing behavior of consumers and how social media influences their decisions. Continue reading Retailers Need Social Media Strategies to Drive Engagement

The text-driven model of e-commerce that emerged during the first 15 years of online shopping is giving way to a more visual model. Today, many consumers are more inclined to peruse high-resolution images of products posted by family, friends and online colleagues than read traditional product descriptions that appear as text. These same consumers will then often click through from the images to purchase products that sound and look the coolest. Continue reading Online Shopping Goes Visual: Hi-Res Images Replace Text

3D printing company Shapeways, that creates made-to-order products, has raised $30 million from Andreessen Horowitz, Union Square Ventures, Index Ventures and Lux Capital. With the new financial infusion, the company is planning to build factories and bring on new hires. The investment is also expected to enable more companies and individuals access to high-end 3D printers to create and sell their products. Continue reading Shapeways Ready to Become the Amazon of 3D Printing?

Google is getting closer to becoming a jack-of-all-trades as the company takes on another role: car-shopping service. With its new approach (being tested in Northern California), search pages related to vehicles will include a Google link that offers details on local car dealerships by vehicle I.D. and sticker prices. However, by current law, Google is not allowed to make any profit on the car dealership transactions. Continue reading Google Quietly Tests Car-Shopping Service in California

Amazon and Apple, today’s biggest forces in electronic goods, are separately pursuing a digital marketplace, where items such as e-books, music, movies and software can be bought, sold and exchanged. The Apple system would enable this to happen through file transfers. However, the system would limit the digital copy to one user at any given time. Will content producers eventually see their work devalued in such a marketplace? Continue reading Are We Closer to a Marketplace for Used Digital Content?

Google has begun testing its own e-commerce site called “Google Shopping Express,” with same-day delivery from stores like Target, Walgreens and Walmart. The site is expected to offer a $64 annual deal, compared to competitor Amazon Prime’s $79 service. Google’s Tom Fallows, an e-commerce product manager, is reportedly running the project, and the company is currently working with personal delivery and online services. Continue reading Will Google Shopping Express Compete with Amazon Prime?