The Federal Trade Commission has filed suit against Amazon, alleging the e-commerce giant surreptitiously enrolled millions of people in the $139 per year Amazon Prime program, and once subscribed made it difficult for them to cancel. “Amazon tricked and trapped people into recurring subscriptions without their consent, not only frustrating users but also costing them significant money,” FTC Chair Lina Khan said, citing “deceptive user-interface designs known as ‘dark patterns’ to trick consumers into enrolling in automatically renewing Prime subscriptions.” Continue reading FTC Sues Amazon Over Deceptive Practices Involving Prime

Streaming platforms are the destination of choice for Gen Zers when it comes to content consumption, with mobile devices also playing a crucial role in their television viewing choices, according to a new study by analytics provider Samba TV. That inevitably raises the stock of streaming platforms with advertisers striving to reach the elusive 18-26 demographic now known as the streaming-first generation. A diverse and multicultural generation with unique values and behaviors, including frequently shopping online while viewing, Gen Z offers an opportunity for advertisers that want omniscreen outcomes. Continue reading Samba TV Report Reveals Advertiser Path to Reaching Gen Z

Amazon is rolling out its Inspire shopping feed to all U.S. customers. The short-form video and photo feed, which has drawn comparisons to TikTok, lets customers explore products while shopping from content created by influencers and brands. After logging in to the Amazon Shopping app, the Inspire light bulb icon will connect users to a menu of more than 20 categories, from makeup and skin care to pets, gaming, travel, health and more. Users can vertically scroll the content feed and double-tap on the screen to create “likes” for the content displayed. Continue reading Amazon Expands Its Release of ‘Inspire’ Video Shopping App

Amazon is giving Alexa an AI update, with a “more generalized and capable” large language model in development to power the device, CEO Andy Jassy told investors on the company’s Q1 earnings call. While Jassy addressed updates to the company’s AI and machine learning tech that is now facing increased competition, it was actually advertising that gave the company bragging rights this quarter. Amazon’s ad products had 21 percent revenue growth year-over-year, totaling $9.5 billion. As many digital companies struggle to maintain ad momentum in a restrained market, the results are impressive. Continue reading Amazon Has Ad Surge, Looks to Better LLM to Power Alexa

In his first letter to creators, YouTube’s new CEO Neal Mohan emphasized the company’s priority for the year ahead is to keep providing creators with tools to make money. YouTube is also focusing on experiments with generative AI, and alternative formats including Shorts and podcasts. “A little over 15 years ago, I visited a company with an interesting take on digital video. As I walked through YouTube’s small offices above a pizza parlor, I could see the promise of the platform” Mohan reminisced. “In today’s challenging macroeconomic climate, we’re offering opportunities to grow a business on our platform.” Continue reading YouTube CEO Mohan Emphasizes AI, Creators, New Features

Pinterest grew Q4 year-over-year revenue by 4 percent, to $877 million, while full year sales jumped 9 percent in 2022 totaling $2.8 billion. The company said that global monthly active users also grew by 4 percent in the three month period ending December 31, to a total of 450 million. CEO Bill Ready emphasized on the earnings call the intent to eventually “make every pin shoppable.” Similar to how it is monetizing still images Pinterest is focusing on making videos “more actionable” by applying what it calls “our computer vision technology.” Continue reading Pinterest Grows Its Active Users, Focuses on Video Shopping

The Walt Disney Company has begun mixing-in shopping opportunities among Disney+ streaming content. U.S. subscribers with Disney+ profiles verified as 18 and older will have first crack at new products from franchises including “Frozen,” “Star Wars” and “Black Panther.” Included among the items are a light saber ($250 to $400) and apparel ($27 to $100). After the limited Disney+ window closes on November 8 the goods will be made available to the general public for purchase. Disney is reportedly also considering an experiment with early access to new theme park rides. Continue reading Disney+ Subs Get Early Access to Exclusive Holiday Shopping

A Kindle that lets you annotate text, a “no-contact” sleep tracker and a refresh on the Fire TV Cube were among the new products Amazon showcased at its annual fall hardware event this week. Updates for Echo smart speakers, an expanded Ring camera inventory and updates to its Eero Wi-Fi extender line were also in the spotlight. Home devices that enable “a silent infrastructure of ambient intelligence to do just about anything” was the through line, according to Wired, with news ranging from pet detection for Astro the robot to a feature called Alexa Shop the Look. Continue reading Amazon Promotes Device Updates at Its Fall Hardware Event

YouTube Shorts is preparing to unveil a new creator revenue-sharing plan designed to bury TikTok, according to recent reports. YouTube has rewarded creators with more than $30 billion in advertising revenue in the past three years. By contrast, TikTok pays creators not through a percentage of ad revenue, but through a Creator Fund, announced in 2020, that now stands at $2 billion worldwide. YouTube is said to considering for Shorts creators a 45-percent ad revenue share from their clip views in a program more aligned with the 55 percent payout for long-form video creators in its Partner Program. Continue reading YouTube Shorts to Enhance Ad Revenue Sharing for Creators

California attorney general Rob Bonta has filed an antitrust lawsuit against Amazon, claiming the e-tailer has managed to bend competition and pricing to its will. Only about 25 million of Amazon’s 147 million U.S. customers are domiciled in California, but if the measure succeeds it could impact regulations across the country and across the globe. “For years, California consumers have paid more for their online purchases because of Amazon’s anticompetitive contracting practices,” Bonta said Wednesday. “Amazon’s market dominance, allowing the company to make increasingly untenable demands on its merchants,” resulted in “higher prices and more control.” Continue reading California Attorney General Files Antitrust Suit Against Amazon

Meta Platforms is expanding its Meta Advantage advertising automation program, an effort to mitigate fallout from Apple’s consumer privacy measures, which have substantially constrained its ability to target and personalize ads. Launched in March, Meta Advantage bundles AI and ad automation tools to simplify the process for advertisers. This week the company added Advantage+ Shopping, assisting in campaign creation, simultaneously offering up to 150 automated creative combinations. The update offers more options to e-commerce brands and is geared toward optimizing the presence of Facebook or Instagram storefronts. Continue reading Meta Expands Advantage Program with AI-Powered Ad Tools

In the wake of the European Union’s strict new digital-competition laws, Amazon has proposed settlements in two EU antitrust cases. The U.S.-based e-commerce giant says it will stop using non-public data it obtains from the activities of independent sellers on its marketplace to inform its own business decisions in competition with those sellers. A separate investigation found Amazon to be self-dealing with regard to its Buy Box and Prime plans, resulting in a commitment to give third-party sellers equal treatment. The commitments would remain in force for five years, monitored by a trustee reporting to the European Commission. Continue reading Amazon Offers Concessions to Call Off EU’s Antitrust Probes

The graphics processor unit drought may be over as retailers report inventory is plentiful with prices returning to pre-scarcity norms. Nvidia GeForce RTX 3090 Ti’s that were marked up to nearly double the MSRP on sites like eBay are now available for approximately their intended $2,300 price. “GPU prices continue to drop on a monthly basis,” reports Tom’s Hardware, attributing the favorable conditions in part to the cryptocurrency crash, which has “resulted in more mining firms shutting down,” selling off hardware and not competing for new units. The easing of COVID-19 supply chain bottlenecks is another mitigating factor. Continue reading Replenished GPU Inventory Results in Return to MSRP Pricing

Twitter is expanding its online shopping initiatives with features including “Product Drops,” which allow e-commerce merchants to tease upcoming availabilities. “People come to Twitter to talk about products and product drops every day. And merchants have long been dropping products on Twitter without any native product support,” Twitter explained. Product Drops connects the two. Participating merchants can add a “Remind Me” button on upcoming product tweets. Users who tap it receive in-app notifications around the drop that connects to a “shop on website” button, while clicking the tweet itself opens a product page with pricing and details. Continue reading Twitter Expands Its E-Commerce Efforts with ‘Product Drops’

Despite slowing e-commerce sales growth and signs of a global recession, Amazon plans to continue diversifying through investments like building a brick-and-mortar grocery chain, launching a satellite network for Internet delivery, expanding Alexa services, and developing self-driving cars — including through Zoox, an autonomous taxi subsidiary. That was the message from company CEO Andy Jassy at the Bloomberg Technology Summit in San Francisco. The remarks come after Amazon posted its first quarterly loss in seven years in Q1, which also marked the company’s slowest revenue growth since 2001. Continue reading Amazon Plans to Continue Diversifying Despite Tough Times