Strider Technologies has debuted its Strider Shield platform that helps businesses better understand potential threats to intellectual property — including nation-state directed IP theft and supply chain threats — by combining online tracking tools often used by advertising agencies with data ingestion tools, natural language processing and various algorithms. Strider co-founder and chief strategy officer Eric Levesque said that Strider Shield allows an enterprise to collect thousands of data points such as email addresses, domain names and keywords to correlate against systems where the IP resides, in order to surface potential risks. Continue reading Strider Shield Technology Aims to Protect Intellectual Property

Facebook is testing Audience Direct, a self-service tool to help publishers sell video ads across websites and apps. Publishers list available video ad inventory, with prices, and marketers then log into the system and buy ad space, with Facebook’s massive database allowing them to choose the types of users they hope to reach. Meanwhile, Google is launching a new tool that will help advertisers track online views more closely, and learn if such views led to a retail store visit. Continue reading Facebook, Google Debut Advertising, Online Tracking Tools