Marketers are still seeking better tools for tracking advertising data as they continue to experiment with approaches to mobile. Measurement firms Nielsen and comScore both made recent announcements regarding related initiatives. Nielsen is partnering with digital ad-sales firms BrightRoll and TubeMogul for a tech trial before expanding its Online Campaign Ratings to mobile, while comScore is expanding its Validated Campaign Essentials measurement product to track ads that appear on phones and tablets. Continue reading Nielsen and comScore Initiatives Highlight Focus on Mobile

Netflix announced on Monday that it plans to raise the price of its streaming video service for new members by a dollar or two per month. The service, which now has more than 34 million paid U.S. subscribers, is justifying the rate increase based on its continued investment in original programs, including series such as “House of Cards” and “Orange Is the New Black.” In addition to its first-quarter earnings report yesterday, Netflix announced opposition to Comcast’s proposed acquisition of Time Warner Cable. Continue reading Netflix Passes 34 Million Subscribers, Previews Price Increase

Major record labels Sony, Universal and Warner Music, along with indie label ABKCO, filed a lawsuit in New York State Supreme Court in Manhattan last week, claiming that streaming music service Pandora is violating New York’s common-law copyright protections by using songs recorded prior to 1972 without licenses. The suit acknowledges that older songs are not protected under federal copyright, but contends that Pandora needs permission to use them under state law. Continue reading Labels File Copyright Suit Against Pandora Under State Law

Sony and Microsoft have shipped more than 12 million new game consoles since the products launched last fall. One day after Sony announced it has sold more than seven million PlayStation 4 consoles (up one million since March), Microsoft said it has sold more than five million Xbox One units to retail shops. According to NPD Group’s U.S. retail data for March, hardware sales rose 78 percent from the previous year to $395 million, while sales of new console and PC video games in retail stores dropped 28 percent to $432 million. Continue reading Microsoft and Sony Announce Game Console Sales Figures

General Mills expanded its privacy policy last week to require that all disputes be resolved through arbitration or informal negotiation. According to the change to its legal terms, consumers who engage in online interactions such as downloading coupons, liking the brand’s Facebook page, or entering a company-sponsored sweepstakes would give up their right to sue. Due to public outrage over the changes, General Mills announced over the weekend it was voiding those terms. Continue reading General Mills Reverses Change to Legal Terms After Backlash

Apple is planning to include a song discovery feature in the newest update of iOS, which will allow users to identify songs and artists with their iPad or iPhone. Apple is working with Shazam, an app that can quickly recognize a song by collecting sound from the device’s microphone and matching it with an extensive song database. Apple hopes the feature will help encourage download sales. Although iTunes is the world’s largest music seller, sales have decreased dramatically in recent years.  Continue reading Apple to Integrate Sound Recognition App Shazam into iOS 8

NBCUniversal announced on Tuesday its push into digital programming with the launch of new series to be distributed via its channel websites, Hulu and VOD. Two series slated to launch on NBC.com include “Saturday Night Line,” about superfans who wait in the “SNL” standby line, and “Heroes Reborn: Digital Series,” a prequel to the upcoming “Heroes” miniseries. In addition, Universal Cable Productions has plans to release more than a dozen digital programs, including “Tesla and Twain” and “Last Single Girl.” Continue reading NBCUniversal Unveils its Plans for New Digital Programming

As Hollywood studios are shifting from distributing movies on film to digital distribution via hard drives and satellite, many small theaters cannot afford $60,000 or more to upgrade and support the new technology. Theater owners are faced with the difficult decision between investing in new equipment or closing down their theaters. Meanwhile, most major U.S. cinema chains have already converted to digital cinema, many with the support of Wall Street-financed programs. Continue reading Small Theaters Face Challenges in Shift to Digital Distribution

Yahoo and VEVO announced a new partnership to bring music videos, concerts, and other original music programming to video channel Yahoo Screen. The deal includes new financial incentives for Yahoo to promote VEVO videos, particularly on the Yahoo home page, mobile app, and Yahoo sites outside the U.S. It is all part of Yahoo CEO Marissa Mayer’s strategy to focus on video to keep visitors on the site longer. VEVO, meanwhile, hopes to break its dependency on YouTube. Continue reading New Deal with VEVO Will Bring Music Content to Yahoo Screen

Maker Studios announced that Disney’s offer to acquire the YouTube multichannel network (MCN) has been approved by a majority of its shareholders, despite Relativity Media throwing its hat in the ring with a surprise bid of $1.1 billion (mostly stock) on Sunday. Also, the Superior Court for the State of California in L.A. yesterday rejected a request by former Maker executives, including former CEO Danny Zappin, seeking to block the shareholder vote on the proposed Disney acquisition. Continue reading Maker Studios Says Disney Offer Approved by Shareholders

Today’s cloud services — including CGI, digital intermediate, asset management and storage — are allowing small productions to realize their big visions with less money. Independent films and live events are more frequently using cloud computing to get the rendering and storage services they need without the high costs of traditional physical infrastructure. Productions can also save money because cloud computing helps speed up the long shooting and filmmaking process. Continue reading Cloud Computing Proves an Asset for Productions on a Budget

According to the Interactive Advertising Bureau (IAB), interactive advertising revenues for 2013 hit an all-time high of $42.8 billion in the U.S. The report indicates that the figure represents a 17 percent jump from the previous year’s landmark revenues of $36.6 billion. Notably, the 2013 total also marks the first time that Internet ad revenues exceeded those of broadcast television advertising ($40.1 billion). In addition, mobile experienced triple-digit growth for the third year in a row. Continue reading Internet Ad Revenues Surpass Broadcast TV for First Time

According to a new study by the Council for Research Excellence, conversations on social media have less influence than traditional factors, such as TV commercials for new shows or laziness in changing channels, in prompting audiences to watch a new show. In addition, only 16.1 percent of survey respondents say they use social media while watching prime time television, and less than half those participants typically use social networks to discuss the show they are watching. Continue reading Viewers Rarely Start a New TV Show Because of Social Media

Microsoft’s latest messaging tech, Skype TX, integrates high-quality Skype calls into broadcasting. The new product, which bypasses ads and notifications, is studio-grade software that offers improved video and audio quality. It features HD-SDI video output and input, balanced audio output and input, auto aspect ratio conversion, support for multiple calls and API integration. Microsoft envisions TV shows, news programs and live events using Skype TX to connect with people outside of the studio. Continue reading Microsoft Announces Studio-Grade Skype TX for Broadcasters

Sesame Workshop, the maker of the long-running children’s television show “Sesame Street,” has launched an exclusive, standalone video subscription service. For $4 per month or $30 per year, subscribers will have access to hundreds of ad-free episodes, including shorter 30-minute episodes that have never been seen in the U.S. before. The interface with its simple and colorful buttons was designed especially for kids. Children can watch Sesame Go via the Web, tablets or smartphones. Continue reading Sesame Street Unveils Sesame Go Video Subscription Service