Groupon may offer much more than a collection of coupons. The company is currently offering discounted products through a new initiative called Groupon Stores. Retailers can set up an online store on the Groupon site to sell their goods, which must be at least 5 percent cheaper than the normal prices. Groupon will take a 15 percent commission of the retailers’ sales. The company is testing the new marketplace model as a way to continue growing its Goods business. Continue reading Groupon Experiments with Online Storefronts for Selling Goods

Amazon introduced the Dash Button this week, a Wi-Fi-enabled button that can be attached to surfaces in your home and pushed to order household products rather conveniently. Each button is branded with a unique product logo and linked to the Amazon mobile shopping app so customers can customize their automated orders. Amazon says that the Dash Button is a precursor to its Dash Replenishment Service (DRS), which will enable physical goods to automatically restock when supplies are low.   Continue reading Amazon Dash Button Helps Shoppers Conveniently Place Orders

For the first time, the NFL will allow one football game to be streamed on a national digital platform. The league relies heavily on television to broadcast its games, but for this single broadcast next season, it is letting digital platforms bid for the rights. The game will be a week-seven matchup between the Buffalo Bills and the Jacksonville Jaguars to be played in London. The broadcast is slated for 9:30 am Eastern time, but that will be primetime in China where the NFL hopes to attract viewers. Continue reading NFL to Experiment Broadcasting One Game Online Next Season

Online video subscription service Vessel had its public launch this week for Web and iOS. Founded by former Hulu CEO Jason Kilar and CTO Richard Tom, the service offers early access to the increasingly popular videos created by today’s YouTube stars. Kilar is betting that consumers will be willing to pay a monthly $2.99 subscription fee to access videos 72 hours before they become available for free on YouTube. The model has generated some early skepticism, but it is not much different from Hulu’s approach from six years ago. Continue reading Video Service Vessel Out of Beta, Launches on Web and iOS

While television continues to migrate online, live sports have been slow to follow. Many people are still tethered to their cable subscriptions because they want to watch their sports live. As soon as sports programming breaks from bundles and is streamed online, more consumers may become cord cutters and abandon their cable subscriptions altogether. Meanwhile, Canada has become one of the first countries to require companies to dismantle their cable bundles and allow customers to choose their channels. Continue reading Is Television Being Held Back by Traditional Cable Bundles?

While the FCC has proposed that broadband companies cannot accept payments for access to an Internet fast lane, some streaming TV services want to be classified as “managed services,” much like digital phone services. This gray area of the net neutrality rules may provide media companies a fast lane opportunity. The FCC allows cable and phone companies to operate managed services, such as digital phone services or video-on-demand, on a special bandwidth so that consumers do not experience dropped calls or video buffering. Continue reading Streaming TV Services Look to Bypass Internet Congestion

Google is testing a new TV ad-tracking system in Kansas City. The technology is reportedly similar to that used for measuring online ad views. The system could represent the Holy Grail for today’s advertising since it potentially provides targeting on a scale never before made possible. While the gross ratings point based on Nielsen viewers remains the industry standard, relatively few households have Nielsen boxes. However, every Google Fiber subscriber has a Google Fiber box, which could be used to target consumers. Continue reading Google Fiber Tracking System Has Potential for Targeted Ads

According to new figures released from Kantar Media this week, the country’s largest marketers are cutting their advertising budgets as part of the transition toward increased spending on digital ads. Kantar reports that the top 10 advertisers reduced spending by 4.2 percent last year to $15.3 billion, as compared to 2013. Top advertiser Procter & Gamble, for example, cut its ad spending by 14.4 percent in 2014. Much of the spending is shifting to digital segments including video and mobile. Continue reading Digital Spending Grows Amongst Nation’s Biggest Marketers

Facebook is expected to generate about $3.8 billion in revenue from video advertising by 2017. That figure represents triple what the company is projected to take in this year. Nomura analyst Anthony DiClemente wrote that Facebook has the potential to boost video ad sales “with only modest cannibalization of other ad revenue sources.” Nomura also projects that Google-owned YouTube will more than double its 2014 revenue to $8.5 billion by 2017. Increased spending for online video ads could impact traditional spending areas such as TV. Continue reading Online Video Ad Sales Are Expected to Take Bite Out of TV

Details regarding Apple’s online TV service are becoming available as the company continues discussions with programmers. Insiders point to a slimmed-down bundle of about 25 channels from networks such as ABC, CBS and Fox to be offered this fall. As previously reported, the content would be available across Apple devices powered by iOS, including iPhones, iPads, and Apple TV. Some execs suggests the skinny bundle would run in the $30-$40 per month range. It streaming service is expected to be announced in June and launch in September. Continue reading Apple is Planning to Launch its Internet TV Service This Fall

NBCUniversal hopes to reach the under-35-year-olds with its new comedy subscription service. The streaming service would likely include episodes of NBC shows such as “The Tonight Show” starring Jimmy Fallon and “Saturday Night Live,” in addition to exclusive original content. NBCUniversal is developing this new product to regain some of its cord-cutting viewers who have abandoned pay TV for online streaming. Currently, some of the company’s content is available on YouTube. Continue reading NBCUniversal is Developing Comedy Video Subscription Service

Under its deal with the NCAA, Turner Sports will manage a March Madness channel on YouTube for the tournament that kicks off March 17. This marks the first official YouTube channel dedicated solely to providing updates of the NCAA basketball tournament. The channel will feature highlights and recaps from all 67 games in addition to news, analysis and press conferences from CBS, TBS, TNT and TruTV. However, sports fans that want to watch entire games from the tournament online will require a pay TV subscription. Continue reading NCAA March Madness Gets First Dedicated YouTube Channel

Popular multichannel network Machinima has signed a deal with Vimeo to help develop and distribute original content. Vimeo has pledged at least $500,000 to the network’s audience-developed original videos for an exclusive Machinima channel on the video on-demand platform. As part of the agreement, Vimeo will become the preferred transactional video-on-demand platform for Machinima’s 30,000 creators. These creators produce some 30,000 hours of content each month. Continue reading Machinima Creators to Sell Videos on Vimeo Through New Deal

Tumblr’s new Creatrs initiative aims to pair some of the site’s most popular artists with brands to create a more authentic approach to advertising. With about 420 million monthly viewers, Tumblr has become a popular avenue for brands to target consumers. The problem however, is that brands have yet to figure out how to effectively reach them. The launch of Creatrs is an attempt to educate brands about how to best promote and market themselves on unique social media sites like Tumblr. Continue reading Tumblr Teams its Top ‘Creatrs’ with Brands for Sponsored Ads

Facebook and Twitter were used in compelling new ways during this year’s Academy Awards for advertising, live blogging and live streaming. Facebook reported an upswing of 21 million global users recording 58 million Oscar-related interactions. According to Nielsen, 13 million U.S. Twitter users watched the Oscar telecast, a 6.5 percent drop from the previous year. However, the show’s overall TV audience in the U.S. dropped by 16 percent, suggesting that the Twitter numbers can still be considered a victory for the social platform. Continue reading Oscars: While TV Viewing Declines, Social Media Scores Victory