Google is finally allowing Nielsen to put measurement tags on YouTube video ads, which will likely attract more advertisers to the site. Nielsen will be able to provide demographic information in partnership with Facebook, and marketers will be able to see how many people are seeing their ads, and how often. For two years, Google wouldn’t allow measurement tags on its ads, but the change of heart comes at a time when online ad sales are booming. Continue reading Google Allowing Nielsen Measurements for YouTube Videos

During a recent live-streamed conference, Google announced new Google+ photo features, including Action, Eraser and an iMovie Trailers-like Auto Awesome Movie tool. The company announced that the Google+ Hangouts app for Android now offers location sharing, animated GIF support and SMS integration. There have also been changes to Google+ Hangouts On Air, including a new Control Room menu. There are currently 540 million monthly active Google+ users. Continue reading Google Unveils New Google+ “Auto Awesome” Photo Features

According to a new report from online content distribution service ShareThis, photo site Pinterest is currently the fastest-growing platform for online content sharing. Data analyzed across more than 120 social media channels and two million websites indicates that sharing via Pinterest grew 19.2 percent in the last quarter, while sharing grew via LinkedIn by 15.1 percent and on Facebook by 14.7 percent. The report also suggests that sharing on Twitter fell 7.6 percent. Continue reading Pinterest: Fastest Growing Platform for Online Content Sharing

YouTube hosted its first-ever YouTube Music Awards Sunday at Pier 36 in New York City, and viewers around the world got to stream the event live from their computers. Actor Jason Schwartzman and comedian and musician Reggie Watts were the unscripted hosts, while Spike Jonze was the creative director. The show attracted around 220,000 viewers at its highest point, and the whole event felt like a spontaneous, often chaotic, and not-at-all traditional award show. Continue reading Live-Streamed YouTube Music Awards Disorganized But Fun

Media consumption continues as an integral part of the American lifestyle. According to a USC report released last week, Americans are voraciously consuming media via TV, radio, phone and computer, which led to an average consumption of 63 gigabytes per person per day last year. In 2012, total U.S. media consumption averaged 1.46 trillion hours, an average of 13.6 hours per person per day. By 2015, average media consumption is expected to reach 15.5 hours a day per person. Continue reading Media Consumption to Average 15.5 Hours Per Day in 2015

Intel has invested heavily in its plan to stream television over the Internet, but securing access to channels has been a challenge. The company is reportedly now in advanced negotiations to sell all or part of its yet-to-be-launched venture to Verizon, according to a person familiar with the talks. Intel was originally hoping to launch its service by year’s end. Tech companies including Sony and Google have plans to launch similar services, but have encountered some of the same challenges as Intel. Continue reading Intel in Talks to Hand Over its Internet TV Project to Verizon

Viewers have the ability to interact with characters in Infiniti’s Deja View video, created as part of an online campaign to promote the 2014 Infiniti Q50 sport sedan. The responsive video, produced by New York agency Campfire, uses voice recognition technology that allows viewers to interact with the video’s characters through toll-free phone calls. The story’s plot then responds dynamically based on the responses of each online viewer. Continue reading Infiniti Launches Marketing Campaign with Responsive Video

In the past, cookies — tiny pieces of code used by marketers to track online activity — were essential to advertising companies collecting user information. However, Google, Microsoft and Apple have recently announced that they plan to develop new ways to control this valuable data without the use of cookies. This change could shift the balance of power in the global digital advertising realm, and cause stress to some ad technology companies. Continue reading Tech Giants Plan to Track Data, Eliminate Need for Cookies

Nielsen confirmed this week that starting in 2014, television ratings and viewership consumed on digital devices will be measurable. The company is currently working on the software developer kit for its clients to make that possible. The move marks a significant change considering that more people are now consuming media on digital devices than they are on traditional TV, and that segment of viewers has been sorely missing in rating calculations. Continue reading Nielsen to Include Mobile Viewing in Its Television Ratings

Following last month’s report by major Hollywood studios stating that 82 percent of infringing URLS that point to pirate sites and torrent files come from Google’s search engine, the Motion Picture Association of America has released a list of major worldwide torrenting sites, cyberblockers, and brick-and-mortar marketplaces. The MPAA is not creating this list to facilitate piracy, but rather to raise awareness in an effort to combat it. Continue reading Notorious Markets List: MPAA Points Out Global Piracy Sites

Two of cable’s biggest programming networks, FX and Turner, have decided they want to stream all of their series’ episodes within a current season online. It’s a challenge to the industry standard, which generally allows networks to stream only the five most recent episodes online. But if this were to change, Netflix would get away with paying significantly lower rates for any show streamed elsewhere — and studios aren’t too happy about that possibility. Continue reading Cable Networks and Netflix Face Off Over Streaming Rights

Musical acts looking to attract greater attention around the time of an album release are opening “pop-up” stores, which are temporary venues that seem to surface out of nowhere. They most often are constructed in an urban location, typically in an already existing retail store of some kind, and sometimes close after only 24 hours. Various artists, such as One Direction and Bob Dylan, have recently used pop-up stores to promote music and sell merchandise to fans. Continue reading Musicians Using Pop-Up Stores to Generate Buzz for Albums

Amazon is the largest online retailer, bookstore, and Web hosting company in the world — among other things — and now it’s rushing the production of its newest device, a set-top box intended to compete with online video streaming devices for television such as Roku. But despite its efforts to get the new product out on shelves in time for the holiday shopping season, the device will now likely be delayed past then, missing out on potential holiday sales. Continue reading Amazon Set-Top Box Launch Likely Delayed Past the Holidays

Social TV ads are coming to Facebook in an effort to compete with Twitter’s television advertising model. Now, advertisers will be able to reach Facebook users online at the same time an ad is running on TV. For example, an advertiser that airs a commercial on a local station in Los Angeles will be able to simultaneously target users in Los Angeles who are logged in to Facebook at the same time. And that’s some prime real estate. Continue reading Advertisers to Reach Users on TV and Facebook at Same Time

According to Facebook, referral traffic from the social network to news and publishing sites has increased by more than 170 percent in a year’s time. This number is just an average, for the percentage is greater for certain sites. Partners including Time, BuzzFeed and BleacherReport have experienced significant increases. Numbers released by social Web tracker SimpleReach indicate that Facebook drives more traffic than any other social platform. Continue reading Facebook Leads Social Platforms in Driving Referral Traffic