The young comedians, musicians, and entertainers who made it big on YouTube, Vine, and other online platforms are changing the way audiences and entertainment companies define celebrity. Young adults and teens are watching more content online than ever before, and they have launched the careers of Vine stars and YouTube personalities, some of whom cross over into traditional media after gaining huge audiences. Teens also find online stars more relatable and engaging. Continue reading Online Stars a New Breed of Celebrity Among Young Adults

In May, Chinese e-commerce company Alibaba filed for a public stock offering in the United States. However, this fast growing company still has a way to go before it will be able to compete with the American tech giants that currently control the multibillion-dollar cloud computing business. For now, Alibaba appears to be focusing on expanding in China, where it already has four data centers and handles up to $5.8 billion in commerce per day at its peak. Continue reading Alibaba Growing, But Not a Threat to Top Cloud Services Yet

About 14 percent of Twitter’s 271 million users do not log in directly to the mobile app or website, where Twitter features its ads. These 37.9 million consumers instead access Twitter content through third-party apps such as Flipboard, Instagram, Foursquare or various news sources. When Twitter filed its IPO last year, the company projected that the number of people accessing via third-party apps would decline. However, growth of the third-party app population has doubled since then. Continue reading Nearly 40 Million Twitter Users Do Not See Ads on Site or App

RadioShack plans to stock DIY kits in its retail locations that provide consumers with the ability to create an array of connected devices. New York startup LittleBits has been selling sets that allow users to connect, for example, a sound detector to a LED light, for illuminating a small space every time a radio is turned on. LittleBits now offers its $99 Cloud Starter Bundle that connects gadgets to the Internet, while companies such as Bug Labs and Electric Imp are also offering ways to create connected devices. Continue reading Kits for Internet-Connected Devices to Hit RadioShack Shelves

Amazon plans to beef up its investments in original, Web-only, video programming. The company’s CFO Tom Szkutak explained that Amazon is slated to spend about $100 million on “many new pilots” during Q3 2014. Amazon’s Prime Instant Video has been trying to keep up with Netflix, but has yet to reach the success of hits such as “House of Cards” and “Orange Is the New Black.” However, $100 million was the amount Netflix gambled on the first two seasons of “House of Cards” alone. Continue reading Amazon Plans to Make Major Investment in Original Programs

Amazon launched its 3D Printing Store yesterday, which allows users to customize pre-made designs and order 3D printed products. Printing labs such as 3DLT, Mixee and Sculpteo have partnered with Amazon to include their popular designs. Amazon’s store presently features more than 200 designs for games, home decor, jewelry, tech accessories, toys and more that can be altered by color, size and thickness. Users can also add text, their name and other small touches. Continue reading Amazon 3D Printing Store Offers iPhone Cases, Bobble Heads

Yahoo is purchasing mobile app analytics firm Flurry, a company that collects data from some 540,000 apps to help marketers identify which mobile ads work the best for Android and iPhone users. While financial specifics have not been released, insiders suggest the deal is valued at more than $200 million, one of the largest under CEO Marissa Mayer. The acquisition is another step by Mayer to pursue mobile advertising revenue, a market largely dominated by Google and Facebook. Continue reading Yahoo Targets Mobile Advertising Market with Flurry Purchase

Verizon announced its new Smart Rewards program this week that provides consumers with the opportunity to accrue points in a credit card-style program that offers discounts for dining, shopping and travel. Signing on to the Verizon site, paying bills online and participating in the trade-in program lead to earning points. However, participants also have to sign up for Verizon Selects, which collects location, Web browsing and mobile app usage data for marketing purposes. Continue reading Verizon Offers Perks to Those Willing to Share Personal Data

Beamly, a social TV startup known for making second screen apps for iOS, Android and the Web, is now developing a first screen app for the new Android TV platform. The Android TV app will feature a personalized TV channel that will continuously show programming from both live TV channels and online video services. The app will also interact with Beamly’s existing mobile apps to offer interactive experiences such as voting during a competitive reality television show. Continue reading Beamly App for Android TV to Offer A Personalized TV Guide

Verizon’s FiOS TV and broadband service unveiled faster Internet upload speeds yesterday as a next step in competing with the cable industry while attempting to reverse slowing growth. The company is increasing the bandwidth its customers can use for uploading media, at no additional charge. FiOS will provide the same upload speeds as download speeds that subscribers currently have. FiOS plans to complete the rollout by the fall, with 95 percent of customers receiving it automatically. Continue reading Verizon FiOS Eyes Future with Bump in Bandwidth for Uploads

Target will feature YouTube stars Todrick Hall, Ann Le, Tiffany Garcia and Mikey Bolts in four online video shows to be aired on Target’s YouTube channel. Each personality will have four webisodes, offering students attending college in the LA area decorating tips using Target merchandise. The show will follow the same format as many HGTV series, with a before-and-after effect. In order to promote the campaign, Target will use #BestYearEver on other social media pages. Continue reading Target Introduces New Ad Campaign Featuring YouTube Stars

Twitter and Facebook users will soon be able to do their online shopping directly from the social networks. The two companies are investing in e-commerce in an effort to keep users on their apps and sites. Twitter acquired CardSpring, a mobile payments infrastructure company, which will allow users to load coupons and discounts to a credit card. Facebook is also testing a new buy button that will open a dialog box to make purchases from Facebook posts. Continue reading Twitter and Facebook Are Expanding Into Online Purchasing

Attorneys with the American Bar Association are advising the government on dealing with online piracy through a 113-page white paper titled “A Call for Action for Online Piracy and Counterfeiting Legislation.” While they suggest many measures similar to SOPA and PIPA, the lawyers also advise against suing the file-sharers because it is usually counterproductive, costing more money than they recover, and it can also be bad PR for the copyright holders.  Continue reading Bar Association Pushes for Change in Online Piracy Legislation

DirecTV announced that it will offer its NFL Sunday Ticket to certain consumers who do not have a satellite subscription. Sports fans can register via NFLSundayTicket.TV to access streaming of live games on laptops, smartphones, tablets or game consoles. To qualify, viewers must live in an apartment building where DirecTV is not available, attend one of the universities included in DirecTV’s list, or live in metropolitan New York, San Francisco or Philadelphia.  Continue reading DirecTV Introduces NFL Sunday Ticket Free of TV Subscription

USA Today has launched a program called Social Media Tuesdays, in which staff members are expected to act as if social media is the only means of receiving articles. The idea behind the development is to get the employees to think as their readers think. USA Today has increased monthly mobile readership 48 percent since last year, to 25.5 million. Newspapers are hoping online and mobile offerings will make up for the decrease in traditional print readership.  Continue reading USA Today Takes Steps to Boost Mobile and Online Readership