At the Rio Olympics, a dozen BuzzFeed employees are putting out a daily edition of Snapchat Discover, the first major collaboration since NBCUniversal invested $200 million in BuzzFeed last year. NBC Olympics president Gary Zenkel said it was an easy choice to give BuzzFeed the task of producing the daily Olympics Snapchat channel because of the company’s expertise is creating video for social networks. NBCUniversal has also given BuzzFeed “free rein” to create content that will engage Snapchat’s audience. Continue reading NBCU’s BuzzFeed Launches Rio Olympics Snapchat Channel

TAG Heuer announced at Baselworld in Switzerland that it is developing a smartwatch in collaboration with Intel and Google. The announcement was light on specifics regarding features or pricing, but explained that the watch is expected to ship later this year. The watch is also expected to be expensive, based on the companies involved and the language of the announcement. David Singleton, director of engineering for Android Wear, discussed “fusing beauty with technology” for a “unique blend of emotion and innovation.” Continue reading Luxury Smartwatch to Launch from TAG Heuer, Google and Intel

Swiss watchmaker TAG Heuer is planning to unveil its first smartwatch, possibly during CES in January. According to a source familiar with the matter, the watch will run on an Intel processor, likely with a focus on fitness features (measuring steps, calories burned, quality of sleep). But unlike most smartwatches, TAG Heuer’s offering is expected to look less like a touchscreen gadget and more like a traditional wristwatch. If not unveiled in Las Vegas next month, the watch will be announced during Q1 2015. Continue reading TAG Heuer Plans to Introduce Sleek, Intel-Powered Smartwatch