Reddit has officially launched its own video site called Reddit Original Video, pushing the company closer to becoming a full-fledged media entity. The new property will join Reddit’s popular news site, Upvoted podcast and Upvoted Weekly newsletter. Reddit founder Alexis Ohanian announced the site at this week’s TechCrunch Disrupt conference. Reddit, a company known for aggregating news and information, plans to use the site to significantly expand the type of content it shares with its growing online community. Continue reading Reddit Expands Online Offerings with New Original Video Site

Popular multichannel network Machinima has signed a deal with Vimeo to help develop and distribute original content. Vimeo has pledged at least $500,000 to the network’s audience-developed original videos for an exclusive Machinima channel on the video on-demand platform. As part of the agreement, Vimeo will become the preferred transactional video-on-demand platform for Machinima’s 30,000 creators. These creators produce some 30,000 hours of content each month. Continue reading Machinima Creators to Sell Videos on Vimeo Through New Deal

BitTorrent recently partnered with Rapid Eye Studios to produce original video content. BitTorrent, the popular platform for peer-to-peer sharing of movies, music, and other media content, plans to create new original content as well as distribute it through the company’s publishing gateway, BitTorrent Bundle. The company’s first original, “Children of the Machine,” is slated for release this year as a free version that includes ads or a premium, ad-free version priced at $9.95.  Continue reading BitTorrent Partners with Rapid Eye Studios for Original Video

Netflix can be credited with bringing over-the-top (OTT) streaming services to the viewer’s attention, most notably with its 2013 debut of the acclaimed series, “House of Cards.” OTT content is growing by leaps and bounds and was the focus of an HPA Tech Retreat panel on “Post in the Era of Over-the-Top,” moderated by Entertainment Technology Consultants’ Loren Nielsen. The panel, which examined how companies are creating and finishing content in a new era of streaming and mobile, included Stephen Beres of HBO and Sara Duran-Singer of Netflix. Continue reading HPA Tech Retreat: Production, Distribution in Streaming Era

Oculus VR is expanding its focus from video games to virtual reality films. The Facebook-owned Oculus has created a new in-house movie studio called Story Studio to create films and find the best practices for VR storytelling. The new content created by Story Studio intends to help attract more users to the Oculus Rift headset, while also encouraging other filmmakers to make similar VR films. Story Studio’s first work is a short film called “Lost,” which debuted at the Sundance Film Festival. Continue reading Oculus Launches Movie Studio to Make Content for its Headset

Yesterday’s fourth-quarter earnings report indicates that Netflix added 13 million subscribers in 2014, including 4.3 million during the final three months (marking the company’s strongest quarter of subscriber gains to date). Netflix earnings also grew to a quarterly high of $83.4 million. “Internet TV is growing globally and Netflix is leading the charge,” claims CEO Reed Hastings. Netflix continues to invest heavily in original content and expand internationally as part of its effort to fend off growing competition from Amazon, HBO and YouTube. Continue reading Following its Record Quarter, Netflix Eyes Global Expansion

Google-owned YouTube plans to launch a new original programming initiative by the end of 2015, different from its 2012 channel-centric initiative. Alex Carloss, head of originals at YouTube, told attendees at this week’s National Association of Television Program Executives conference that the program would provide financial support for top YouTube talent to produce more original content. However, he stopped short of specifying which talent would be supported and how much would be spent. Continue reading YouTube to Support its Top Talent with Programming Initiative

Amazon Studios entered the original programming business with the intent of developing quality content on par with that of premium networks such as HBO. Programming of HBO caliber however, is not possible without the necessary financial commitment to help producers. “There was never any need to go back to them (to ask for more money)… You don’t worry they’ll say, ‘Let’s do it for less,’” says creator Garry Trudeau of his experience with the studio on its debut hit, “Alpha House.” Continue reading Amazon Studios is Determined to Compete with HBO Originals

As part of its continued media and digital content expansion to take on companies such as Netflix, Amazon is set to acquire online comedy service Rooftop Media. The service gives viewers access to live and on demand recorded content from comedy acts across the country. While specifics of the deal remain undisclosed, the 10-person company will be acquired by Audible, a growing seller of online audiobooks that Amazon purchased in 2008 for $300 million. Continue reading Amazon Expands Entertainment Offerings with Comedy Service

According to Bernstein Research senior analyst Todd Juenger, there has been an unprecedented drop in TV ratings during the summer and fall seasons, which can be attributed to a growing number of viewers opting for streaming services such as Netflix, Amazon and Hulu. Juenger suggests that traditional ad-supported TV viewing has declined over the last year by an average of 13 minutes per day, while Netflix viewers are spending 12 minutes more each day watching video content via the video service. Continue reading Netflix to Blame for Recent Decline in Traditional TV Ratings?

Kumo, a startup that hopes to offer consumers access to individual channels rather than entire bundles, has raised $50 million in financing. The company may face significant hurdles, since content creators and owners have historically avoided this type of model, fearing a negative impact to their revenue streams. Unlike Aereo’s failed attempt at pairing an antenna with a cloud storage service, however, Kumo is reportedly working to license content for its a la carte approach. Continue reading Kumo Aims to Break TV Bundle by Offering Specific Channels

Myspace hopes to reinforce its reputation as an ally for artists through its new program called “Music Video Collaborations With Artists We Like.” The program will allow Myspace to partner with artists and labels to create original content that will be shared on Myspace and YouTube. The first collaboration will be with an independent record label called Federal Prism that was founded by TV on the Radio member and producer Dave Sitek. Continue reading Myspace Launches Partner Program to Produce Music Videos

Netflix’s stock value has increased 178 percent during 2013, one of the best performing companies on the S&P 500 index. In order to maintain its edge, Netflix may need to be more like Amazon than HBO, with more of a focus on spending than a fixation on profit growth. But Netflix’s practice of dropping unpopular content may give competitor Amazon a new opportunity to secure exclusive rights to additional programming and gain ground over Netflix. Continue reading Netflix Spending More On Content While Dropping Content

Netflix is not just creating popular original content for streaming, it is beginning to have a significant impact on cable television programming. Netflix’s investments are providing new life for shows after cancellation, and securing exclusive rights to stream them. Its efforts may also be improving programming, not just to keep subscribers, but to support shows that will eventually be streamed by providing a source of revenue to the network. Continue reading Netflix is Impacting Both Cable and Internet TV Programming

It seems a number of major media companies are looking to get into streaming video as it continues to grow more popular. On-demand music service Spotify is the latest company rumored to be in the planning stages of such a service, perhaps a surprise to many since its focus has thus far strictly involved music. But two sources say Spotify intends to grow into an on-demand music and video service, including original content. Continue reading Will Spotify Be Next to Develop Video Streaming Service?