Netflix continues to define itself as a significant player in the film industry. Shortly after it revealed plans to continue investing heavily in original content, the streaming media giant has joined major Hollywood studios as a member of the Motion Picture Association of America. The move marks the first time an Internet company has joined the MPAA. “Joining the Motion Picture Association further exemplifies our commitment to ensuring the vibrancy of these creative industries and the many talented people who work in them all over the world,” explained Netflix chief content officer Ted Sarandos. Continue reading Netflix Is Joining the MPAA, ‘Roma’ Nominated For 10 Oscars

Netflix is continuing to invest heavily in content for its popular streaming service. According to its 2018 fourth quarter earnings report, the company spent $8.9 billion in 2017 and $12.04 billion last year. Wall Street analysts predict Netflix will increase its spending around 25 percent in 2019, which would bring its investment to $15 billion. Netflix will also continue to spend big on marketing its original content; such costs increased 65 percent last year, and are projected to jump another 22 percent this year to almost $2.9 billion.

Continue reading Netflix Is Expected to Spend $15 Billion on Content This Year

Netflix is raising its prices again, increasing the cost of its most popular plan to $13 per month, from $11, an 18 percent bump. The basic plan rose from $8 to $9 per month, a 13 percent increase. Netflix, which last raised prices in 2017, did so to offset its massive spending on original content. It is also a way to compete with rivals in streaming video from Amazon to Hulu as well as newcomers including AT&T’s WarnerMedia, Disney and Comcast’s NBCUniversal. In response to the news, Netflix shares rose 6.5 percent to $354.64. Continue reading Netflix Raises Subscription Prices to Fund Its Original Content

In 2020, Comcast’s NBCUniversal will launch a free, ad-supported streaming video service featuring the company’s own TV and film content as well as acquired programming and original content. The 52 million subscribers to Comcast Cable and Sky, the recently acquired European pay-TV unit, will receive the streaming service for free. According to sources, NBCUniversal will also offer the service for no additional charge to Charter Communications and Cox Communications, among other U.S. pay-TV companies with NBC channels. Continue reading NBCUniversal Readies Free, Ad-Supported Streaming Service

Netflix recently named Spencer Neumann as its new chief financial officer. He faces the unenviable task of convincing investors that the path of investing immense sums of money into original content to grow subscriptions and profits will eventually pay off. Co-founder/chief executive Reed Hastings and chief content officer Ted Sarandos have driven the current strategy relying on original content, which is aimed at battling rivals such as Amazon, Hulu and HBO. They will continue to lead business and content strategy. Continue reading New Netflix CFO Is Expected to Face Cash Flow Challenges

Netflix is strategizing ways to court the hundreds of thousands of people in places like India that are glued to watching YouTube on their mobile phones. Only a few months, ago, Netflix chief executive Reed Hastings said sleep was Netflix’s biggest competitor. But since his company is also eyeing India for its next 100 million Netflix subscribers, that country’s focus on YouTube is concerning. Netflix and Amazon, both of which have spent billions to produce original content, still find it difficult to crack emerging markets. Continue reading Netflix and Amazon Face Formidable Video Rival in YouTube

According to 7Park Data, the majority of content — 63 percent — viewed via Netflix is licensed content. Whereas viewing of original content rose from 24 percent a year ago, it still only accounts for 37 percent of its U.S. streams this October. Of the licensed content, NBC’s “The Office” is the most viewed TV show on Netflix, with “The Chilling Adventures of Sabrina” in second place. The dominance of licensed content is worrisome for Netflix given that Disney, Fox and WarnerMedia will soon pull their programs. Continue reading Netflix Users Watching More Licensed Than Original Content

Apple inked a multi-year partnership with studio A24 to make independent features, the first time that it expanded its ambitions to make content beyond TV programming. Last year, Apple announced it had committed $1 billion to create scripted shows, moving into a field dominated by Amazon and Netflix. Prior to the deal, Apple had only signed deals for two films, the documentary “The Elephant Queen” and family-friendly animated film “Wolfwalkers.” A24 is known for its Oscar-winning feature “Moonlight.” Continue reading Apple Signs a Deal with A24 to Produce Indie Feature Films

Netflix revealed its plan to test a lower-priced tier of its subscription streaming service in certain areas as part of a strategy to boost sales, especially in emerging markets such as Asia. While the company has not committed to specific regions or a time frame, CEO Reed Hastings explained that Netflix is looking to experiment. The move would represent a shift for the company, which has consistently maintained or raised its prices while spending more on new content and local productions to attract new customers. Netflix is not expected to reduce the cost of its lowest tier, but rather introduce an alternate fourth tier with different features. Continue reading Netflix Plans to Experiment with Lower Price in Asian Markets

Last year Apple set aside $1 billion for Hollywood entertainment. But as the tech company pushes into entertainment, it faces issues related to its brand. Its first scripted drama, “Vital Signs,” a semi-biographical story about Dr. Dre, is a key example. After seeing its guns, cocaine and adult themes, Apple chief executive Tim Cook reportedly told Apple Music executive Jimmy Iovine that the content went too far, say sources, and nixed the series. Cook wants entertainment, but not the kind that could tarnish Apple’s brand. Continue reading Apple’s Hollywood Strategy Focuses on Family-Friendly Fare

Facebook struck a deal with Utah-based Vidpresso to acquire its technology and absorb its seven-person team, without actually buying the company. Vidpresso’s website says that the new partnership will help put its tools in the hands of creators. Founded in 2012 to “make video more like HTML,” Vidpresso allows publishers to incorporate interactive graphics and superimposed captions to encourage viewers to respond to polls or ask questions. BuzzFeed, Nasdaq, NBC, TED, Turner Sports and Univision are among its customers. Continue reading Facebook in Pursuit of Interactive Video With Vidspresso Deal

According to a new Cowen & Co. survey of U.S. consumers, subscription-video service Netflix is now the top choice for watching entertainment content on TV. In response to the question, “Which platforms do you use most often to view video content on TV?” — 27 percent of the 2,500 respondents said they prefer Netflix, while 20 percent opt for basic cable, 18 percent for broadcast television, and 11 percent for YouTube. Meanwhile, Netflix is reportedly testing a new Ultra tier that would allow simultaneous streaming of Ultra HD video and audio across four devices. Continue reading Netflix Now Tops Broadcast, Cable, YouTube for TV Viewing

On Monday, YouTube increased international distribution of YouTube Premium, with its streaming hit “Cobra Kai” and other original content — and YouTube Music, with the Beatles’ album catalog. Both services have been available in the U.S., Australia, New Zealand, Mexico and South Korea, and the move represents a major push into international territories. YouTube Music, which is offered as an ad-supported free service or as the subscription-based Music Premium, is now available in both forms in the U.K. Continue reading New YouTube Premium and Music Services Go International

Facebook will spend between $1 billion and $2 billion on original content in the next year, say analysts, with the goal of transforming Watch, its interactive video channel into a “TV-like habit” that brings in advertising dollars. Tarnished by the fake news it disseminated, Facebook has funded ABC News, CNN, Fox News channel and Univision to create news programs that will go live this summer. The shows will feature personalities such as Fox News’ Shepard Smith and CNN’s Anderson Cooper. Continue reading Facebook to Spend $1B–$2B on Original Content This Year

Judge Richard Leon of the U.S. District Court in Washington has approved the proposed merger between AT&T and Time Warner, despite the Justice Department’s claim that the deal would stifle competition. Judge Leon ruled the Justice Department did not prove that AT&T’s $85.4 billion takeover of Time Warner would result in fewer consumer choices and higher prices for Internet and TV services. While AT&T aims to move forward with the transaction, the DOJ is reportedly considering its options. The decision is expected to impact the future of media and telecom industries, and spur additional mergers and related deals. Continue reading Federal Judge Rules in Favor of AT&T-Time Warner Merger