Amazon-owned Twitch is diversifying from its usual fare of videogame broadcasts. Starting April 5, the company will live-stream three Amazon pilots. Sci-fi drama “Oasis,” and half-hour comedies “The Legend of Master Legend” and “Budding Prospects” will stream in back-to-back two-hour blocks over a 24-hour period at Twitch’s programmatic TV content site. Following this, Twitch Studios will premiere its first original documentary, the 22-minute “Ironsights,” about a female Twitch streamer who plays “Big Buck HD.” Continue reading Twitch Will Live-Stream Amazon Pilots, Original Documentary

Jeffrey Katzenberg, who left DreamWorks Animation last summer, is launching WndrCo, a new media and tech venture that has already raised nearly $600 million. During a Q&A in New York with Hearst Magazines president David Carey, Katzenberg said he is interested in the next wave of television, which he sees as a mobile experience. He cited the roughly $200,000 per minute that Netflix spends on content and the less than $100 a minute needed to produce most YouTube content, suggesting there’s an opportunity that falls between the two approaches. “He said a few companies have been successful at producing mobile-oriented original video for a few thousand dollars per minute — citing Vice Media, BuzzFeed and AwesomenessTV,” reports Variety. Continue reading Katzenberg Envisions Next Wave of Entertainment for Mobile

Google has now shipped 10 million Cardboard VR sets. That’s double the number Google had shipped from the device’s launch in 2014 to July of last year. Meanwhile, the company is also pushing its next generation of VR devices like the Daydream View headset. The variety of phones and content for the platform are continuing to expand, and current users are already watching an average of 40 minutes per week. Google is working with content partners such as Hulu, Netflix and HBO. Continue reading Google’s Daydream, Cardboard Continue to Gain Momentum

During a conference call yesterday with analysts detailing HBO’s strong 2016 earnings, Time Warner CEO Jeff Bewkes announced that the cable network’s standalone streaming service HBO Now, which launched in April 2015, has officially surpassed the 2 million domestic subscriber mark. “Wall Street has been keenly attuned to the pace of subscriber growth for HBO Now as a bellwether of how major media giants will evolve their businesses in the digital era,” reports Variety. The service is vital to Time Warner since “HBO is in the midst of carriage renewal deals with major MVPDs, including the two largest cable operators, Comcast and Charter Communications.” Time Warner is also looking to merge with AT&T, parent of DirecTV. Continue reading HBO Now Service Has More Than 2 Million Subscribers in U.S.

Snapchat, whose parent company Snap Inc. is slated for a $25 billion IPO in March, is now financing original, short shows from Disney’s ABC, NBCUniversal and Turner networks. It’s a strategy to keep Snapchat’s 150 million daily users — 60 percent of whom are aged 13 to 34, says comScore — engaged. Prior to the release of professionally created content, Snapchat users consumed their own Stories and, since its January 2015 launch, Snapchat Discover’s original content from Cosmopolitan, People and BuzzFeed, among other publishers. Continue reading Snapchat Teams with Disney, NBC, Turner on Original Content

On the heels of its aggressive Q4 move into international regions, Netflix saw an uptick in subscribers totaling 5.12 million abroad and 1.93 million domestically. The numbers beat Wall Street’s expectations and account for Netflix’s biggest quarterly subscription growth in its history. The company is now operating in almost every country and every territory globally. To pump up content, in the coming year, Netflix plans to invest $6 billion in original programming, up from $5 billion last year. Continue reading Netflix Push For Global Expansion Pays Off in Subscriptions

Apple plans to focus on a new business in original TV shows and movies, say sources. The content would be available to subscribers of Apple Music, the company’s $10/month streaming music service, which continues to be an underdog to Spotify. In the wake of slowing iPhone and iPad sales, Apple has been casting about for a new source of revenue; recently, it has been in discussions with Hollywood producers to buy the rights to scripted TV programs and is trying to hire studio/network marketers to promote the content. Continue reading Apple Makes an Original Content Play to Beef Up Apple Music

Amazon launched its global Prime Video service, pricing it under Netflix to compete in the subscription-video arena. This year, according to Cowen & Co., Amazon is on track to spend more than $3 billion on Prime Video content, compared with $6 billion by Netflix. In addition to its Amazon Studios originals, the program line-up for its international Prime Video offering will include hundreds of movies and TV shows, varying by country. Licensed movies include “Jurassic Park,” “Pulp Fiction,” “Gone Girl” and others. Continue reading Amazon’s Global Push Creates Direct Competition with Netflix

Facebook plans to fund original productions and license original video content from media companies and digital celebrities for its platform. To be led by Facebook head of global strategy Ricky Van Veen, the new initiative is still in its nascent stages; a spokesperson only says the company is reaching out to many potential partners. Chief executive Mark Zuckerberg has steadfastly insisted Facebook is not a media company, but given this decisive move towards content, that will be a difficult position to maintain. Continue reading Facebook Pursues Funding, Licensing Original Video Content

Facebook, which is currently ranked second in Internet advertising, is reaching saturation with its ads, prompting chief financial officer David Wehner to declare that the company’s revenue growth will “meaningfully” slow in 2017. That’s forcing Facebook to experiment with more creative ways to boost ad revenue than simply pushing quantity. To that end, the company is experimenting with targeting customized ads based on the Facebook profiles tied to the IP addresses streaming shows to peoples’ Roku or Apple TV boxes. Continue reading Facing Ad Saturation, Facebook Is Now Forced to Get Creative

According to Variety, “Barry Diller’s IAC has outlined a new strategy for Vimeo to become a major new Netflix-style subscription video-on-demand player — but without spending the kind of dough that Netflix does on original content.” Joey Levin, IAC CEO and interim chief exec of Vimeo, introduced the new strategy during IAC’s Q3 earnings announcement, noting that the company plans to experiment with proprietary subscription services. He did not discuss launch dates or pricing. “Ultimately, our goal is for Vimeo to drive millions of subscriptions and transactions for our creators while also growing a proprietary subscriber base with millions of consumers directly,” wrote Levin. Continue reading Vimeo Plans to Become Next Major Subscription VOD Player

Netflix is continuing its push into cinema by signing a deal with luxury theater-chain iPic Entertainment. The agreement would allow Netflix original films to screen theatrically the same day they are made available via the streaming service. Ten Netflix movies over the next year will screen in iPic theaters in New York City and Los Angeles, according to Netflix chief content officer Ted Sarandos, who indicates the deal could be extended. The agreement also includes the option for films to screen at the chain’s 13 other locations or independent theaters. Continue reading Netflix, iPic to Simultaneously Offer Movies Online, in Theaters

Amazon, which paid $1 billion for Twitch Interactive two years ago, has identified an interesting way to use the platform beyond gaming. The company streamed two original TV pilots on Twitch, which ordinarily hosts game competitions to 10 million daily users. With that user base, Twitch is now an ideal venue for Amazon to test new original shows before committing to a full season. Audiences voted on one of the two comedy pilots: comic book superhero spoof “The Tick” or “Jean-Claude Van Johnson,” starring Jean-Claude Van Damme. Continue reading Amazon Debuts Pilots on Twitch, Remaking It as Test Platform

YouTube just upgraded its TV application to be easier to use on actual television sets, a response to the growing popularity of cord cutting, smart TVs and streaming media players. The company’s latest app will feature a redesigned look and has organized its categories to better reflect how people use YouTube on bigger screen devices in the living room. More specifically, consumers who watch YouTube videos on TV screens rather than mobile devices or desktops, tend to browse for content. Continue reading YouTube Rolls Out TV App Designed for Living Room Viewing

Time Inc., which purchased ad tech network and Myspace owner Viant earlier this year, is planning to publish 40,000 pieces of video content in 2016. To help achieve this ambitious goal, Time has partnered with New York City-based Wochit, a startup that helps online publishers produce short videos. Wochit provides pre-licensed content, editing tools and publishing options for social media and mobile platforms. The service analyzes article text and finds related graphics, photos and videos to build a video. Publishers can then add voice-over, music and more. Continue reading Time Inc. and Wochit Partner to Help Publishers Create Videos