At IAB’s Digital Content NewFronts in New York City last week, YouTube CEO Susan Wojcicki revealed that 2 billion monthly global users now watch more than 250 million hours of YouTube content on TV screens daily. The video hub is actively working on brand safety issues, plans to integrate Nielsen Catalina analysis to measure increases in offline sales, and — in a significant strategy shift — announced it would remove the paywall for some of its ad-supported original programming. Starting this year, all of the platform’s new original series and specials will be available for free. Continue reading YouTube to Roll Out Free Originals, Measurement Analysis

Google-owned YouTube plans to launch a new original programming initiative by the end of 2015, different from its 2012 channel-centric initiative. Alex Carloss, head of originals at YouTube, told attendees at this week’s National Association of Television Program Executives conference that the program would provide financial support for top YouTube talent to produce more original content. However, he stopped short of specifying which talent would be supported and how much would be spent. Continue reading YouTube to Support its Top Talent with Programming Initiative

Amazon plans to beef up its investments in original, Web-only, video programming. The company’s CFO Tom Szkutak explained that Amazon is slated to spend about $100 million on “many new pilots” during Q3 2014. Amazon’s Prime Instant Video has been trying to keep up with Netflix, but has yet to reach the success of hits such as “House of Cards” and “Orange Is the New Black.” However, $100 million was the amount Netflix gambled on the first two seasons of “House of Cards” alone. Continue reading Amazon Plans to Make Major Investment in Original Programs

Hulu plans to air 12 returning series and four new series under its Hulu Originals banner this season. The streaming video service recently announced its lineup, including renewed shows such as Seth Meyers’ animated superhero series “The Awesomes,” Chris O’Dowd’s comedy “Moone Boy,” docuseries “Behind the Mask,” western comedy “Quick Draw” and popular drama “East Los High.” Premiering this year includes “The Hotwives of Orlando,” “Deadbeat,” “The Bridge” and “The Next Step.” Continue reading Hulu Announces Slate of New Originals and Returning Series