Comcast Technology Solutions (CTS) announced the availability of its next-gen Cloud TV platform designed for global broadcasters and video service providers. Cloud TV provides companies with a system for delivering a multi-platform TV experience across broadcast and OTT via the cloud. The company promises a streamlined experience that will help broadcasters, content owners and distributors “limit costs, reduce duplicative efforts, and monetize more effectively.” In addition to tools for transcoding, content processing, distribution, and managing metadata, Cloud TV also addresses areas such as advertising, subscriptions and analytics. Continue reading Comcast Announces Its Next-Generation Cloud TV Platform

Senza is a connected TV app that parent Synamedia says can “transform the economics of reaching viewers” by offloading streaming controls from set-top boxes and dongles to the cloud. Synamedia claims Senza can reduce streaming costs by up to 90 percent while maintaining content security. The platform can be used to deliver to home TV screens as well as offsite locations such as bars, hotels and stadiums. “Senza moves the user experience from devices — such as connected TVs and streaming sticks — into the cloud and offers an HTML5 interface to quickly launch free, low-cost or premium services,” according to the company. Continue reading Synamedia Reimagines TV Streaming with New Cloud Device

Internet advertising revenues hit a record $225 billion in the U.S. in 2023, a 7.3 percent increase, according to a PwC report for the Interactive Advertising Bureau (IAB). The connected TV and audio categories saw double-digit growth, as did spending on e-commerce platforms, classified “retail media,” which rose 16.3 percent year-over-year, reaching $43.7 billion in 2023 as key players expanded their ad inventory. Video advertising revenue climbed 10.6 percent year-over-year, to $52.1 billion, with 42 percent of that revenue generated from CTV and OTT streaming. Continue reading IAB: U.S. Digital Advertising Hit Record $225 Billion Last Year

Ad tech platform Vibe has raised $22.5 million in a Series A funding round led by venture firm Singular. Vibe plans to use the funds to “continue building a more efficient streaming TV advertising ecosystem and become the No. 1 connected TV ad resource for small and midsize businesses,” or SMBs. Vibe, which calls itself the “Google Ads of streaming,” says its technology “radically democratizes access to streaming TV advertising for SMBs with an easy-to-use ad platform mimicking the power and ease-of-use of Google or Meta, but for CTV and OTT.” Continue reading Ad Firm Vibe Looks to Serve as the ‘Google Ads of Streaming’

Amazon Prime Video has overtaken Netflix as the most popular OTT video service in the U.S., according to a new study by Parks Associates, marking the first time Netflix fell from No. 1 in the history of the company’s annual report. Peacock entered the top 10 list for the first time in 2022, debuting at No. 9, while Showtime dropped off. The research firm reports that 83 percent of U.S. broadband households have at least one OTT service, while 23 percent subscribe to nine or more OTT subscriptions. While Netflix, Prime Video and Hulu have traditionally held the top three spots, the list has recently become more varied due to an influx of new players. Continue reading Amazon Prime Video Knocks Netflix from Top Streamer Spot

The National Association of Broadcasters has renewed its call to have the Federal Communications Commission re-classify over-the-top video providers as multichannel video programming distributors (MVPDs), with the same fees and obligations levied at broadcast and cable networks. The FCC has been chewing over what to do about OTT and OVD (online video distributors) since 2014, when it “tentatively concluded” that an MVPD must control both the the transmission path and content to fall under FCC purview. Thus streamers have avoided rules and payments in the interest of promoting competition as former market leaders have fallen behind. Continue reading NAB Calls for FCC to Revisit Streaming Video Platform Rules

Cinedigm, a streaming firm that debuted its Cineverse platform this summer, is introducing the ability to rent fresh theatrical films via a partnership with ROW8, a subscription-free cinema OTT service launched in 2018. Cinedigm says the partnership allows it to market content on Cineverse that’s “still in theaters” via TVOD (transactional video on-demand). The agreement is reciprocal, with ROW8 able to offer Cinedigm’s own upcoming theatrical releases to Android and iOS, Apple TV, Google TV, Roku players, Vizio and other mobile devices. Cinedigm claims to be platform agnostic. Continue reading Cinedigm Teams with ROW8 to Bring ‘Still in Theaters’ to TV

NBCUniversal’s OTT video streaming service Peacock is adding local NBC affiliate channels from 210 markets to its $9.99/month Premium Plus tier. The 24/7 feature is phasing in gradually, with all stations scheduled to be live by November 30, when subscribers will see a homepage tile that syncs the local broadcast feed, offering everything from NBC hits like “Law & Order” and “Saturday Night Live.” Integration of a live option puts Peacock on a more direct footing with Paramount+, which offers live CBS affiliate feeds. Continue reading Top Peacock Tier Adds Live NBC Affiliates from 210 Markets

Paramount Global reports adding 3.7 million Paramount+ subscribers in Q2, growing the total count to 43.3 million paid customers despite 1.2 million disconnects in Russia (following the invasion of Ukraine). The company’s other streaming platforms — including Showtime, BET+ and Noggin — collectively recorded a loss of subscribers. However, Paramount’s SVOD services will close 2022 in a total of 60 markets, CEO Bob Bakish said. Meanwhile, the company’s filmed entertainment unit received a 126 percent boost propelled largely by “Top Gun: Maverick,” which just passed “Titanic” to become the seventh-highest grossing film of all time at the U.S. box office. Continue reading Paramount+ Adds 3.7 Million Subscribers in Second Quarter

Netflix has tapped Sennheiser to bring spatial audio its global subscribers. Netflix says its AMBEO 2-Channel Spatial Audio will work with any speakers and device to help convey a cinematic experience. “Some of the most iconic moments in TV and film are defined by the immersive moments they create through sound,” Netflix said, citing “Eddie Munson’s epic guitar scene in ‘Stranger Things 4,’” the series used to premiere the new technology as part of its development with Sennheiser. “Red Notice,” “The Witcher” and “Resident Evil” are also among the first shows to get the AMBEO upgrade. Continue reading Sennheiser Tech Delivers Immersive Spatial Audio for Netflix

Technology company Xperi has purchased Norway-based OTT software maker Vewd for $109 million. Xperi purchased TiVo for $3 billion in December 2019, with the goal of integrating TiVo’s video UX with its smart TV expertise. Xperi intends to compete with companies like Amazon, Comcast, Google and Roku for the “gatekeeper” position in the world’s connected-TV living rooms. The Vewd deal gives Xperi access to an installed European footprint of roughly 15 million devices that it plans to target for activation of TiVo+, a free ad-supported TV (FAST) service. Continue reading TiVo Owner Xperi Acquires OTT Software Firm for $109 Million

Paramount Global’s worldwide streaming subscribers for Paramount+ and Showtime rose to more than 62 million in Q1, driven by Paramount+, which added 6.8 million for a total of close to 40 million, the company said in its earnings report. Paramount+ is poised to add the United Kingdom and South Korea to its global portfolio next month, Paramount Global CEO Bob Bakish told investors Tuesday. Paramount+ plans to launch in Italy, Germany, France and Austria in the second half of 2022, and in India next year. Pluto TV also grew, launching over 102 new channels internationally, totaling more than 1,000 global channels. Continue reading Paramount Global’s Streaming Subs Exceed 62 Million in Q1

On the heels of several successful tests that included Tokyo 2020 Olympics telecasts in Brazil and Japan, Intel is moving full steam ahead to bring live, end-to-end 8K HDR streaming to audiences across the globe. The company sees the future of 8K HDR as revolutionizing the worlds of sports, entertainment and gaming by delivering spectacular, immersive events at stadium scale, augmented by 3D, VR, AR and UHD audio. The key to this brave new broadcast world is Intel’s Xeon Scalable processors for local encoding and delivery over-the-top. And of course, the slickest compression algorithms. Continue reading Intel’s 8K HDR Live Streams ‘Way Beyond Proof of Concept’

ViacomCBS is teaming up with software and data company VideoAmp to develop a new advertising tracking and audience-measurement tool for linear and digital television programming. The move comes as networks and other content providers express increasing dissatisfaction over the methodologies of longtime industry measurement stalwart Nielsen, which media outlets claim has failed to accurately gauge viewers who have shifted from linear viewing to streaming on demand. Last month, Nielsen’s accreditation was suspended by the Media Rating Council. Continue reading ViacomCBS and VideoAmp to Develop TV Measurement Tool

YouTube TV is expanding its Spanish-language programming, adding Univision, UniMás and Galavisión to its base membership. The YouTube TV lineup will now include sports programming like the Campeones Cup championship between the top U.S. and Mexico soccer leagues and the Latin Grammy Awards along with a panoply of telenovelas. Subscribers in top Hispanic markets will also have access to Spanish-language local news and weather. An upgrade package that offers more Spanish-language content is coming soon. In May, Google-owned YouTube TV was reported to have more than 3 million U.S. subscribers. Continue reading YouTube TV Carries Networks for Spanish-Language Market