Digital viewing is growing across age groups as traditional TV viewing declines, according to eMarketer. The researcher estimates that 64.8 million millennials will watch digital video this year at least once a month, a projection expected to reach 66.8 million by 2022. Meanwhile, 59 million millennials are expected to watch traditional TV in 2018, a figure projected to decline in coming years. The trend is growing with Gen X in the U.S. as well; eMarketer projects that 51.8 million (representing more than three-quarters of the Gen X population) will watch digital video at least once a month. And kids 11 and younger? Not surprisingly, 24.2 million with turn to digital viewing this year. Continue reading Digital Viewing Steadily Increases Across Multiple Age Groups

Roku is adding more sports and entertainment content to its ad-supported free streaming channel that already offers free-to-stream movies and news. The Roku Channel introduced live news earlier this year from ABC News, Cheddar, Newsmax, Newsy, People TV, The Young Turks and Yahoo. New entertainment content will now come from partners including AFV, FailArmy, People Are Awesome, The Pet Collective and TMZ, while live sports will be available from Adventure Sports Network, Combat GO, EDGEsport, Stadium, WHAM Network and others. Continue reading Roku Channel Adds Entertainment and Sports to Free Lineup

At the Digital Content NewFronts West marketing event, October 9-10 in Los Angeles, premium content producers demonstrated how they are trying to attract and maintain viewers. In addition to offering podcasts, shoppable videos and smart speakers, producers are moving away from ads that interrupt programming, mainly because viewers simply won’t tolerate commercials, not even 30-second pre-rolls. A study revealed that those viewers who do watch mainly ad-supported OTT video are younger and typically earn higher income. Continue reading Digital Content NewFronts West Reveals Advertising Trends

The ABC Owned Television Stations Group has debuted Localish, a brand targeting digital-native millennials with hyper-local stories that will be distributed on digital and social media platforms. The stations already have a large digital and social presence, making this segue to Localish a natural move. Creation of the brand is based on ABC research that found this cohort feels better about their local community than the world. The ABC websites, social platforms, iOS and Android apps and Roku, Apple TV and Amazon Fire TV will play the content. Continue reading ABC Stations Target Millennials with ‘Localish’ Mobile Brand

The Consumer Technology Association released research suggesting that, in 2018, about 8.1 million Americans will buy TV antennas, up from just under 8 million for the past several years. CTA senior vice president of research and standards Brian Markwalter believes that the uptick in sales of home antennas is due to more cable subscribers cutting the cord. CTA research found that 20 percent of consumers say they watch over-the-air (OTA) TV via an antenna; NAB stated that more than 72 percent of Americans rely on an antenna for OTA. Continue reading Cord-Cutters Are Driving Sales of OTA Antennas for Live TV

Sony’s OTT service PlayStation Vue is expanding its lineup by adding 200 local stations across the U.S., including ABC, CBS, FOX and NBC affiliates and ESPN College Extra. With the expanded lineup, Playstation Vue now features more than 450 local stations. The service is available via Sony’s game console; across Android, iOS and web platforms; and media players such as Android TV, Apple TV, Amazon’s Fire TV, Google’s Chromecast and Roku devices. The additions could help the service compete with new players, including Hulu and YouTube TV. Continue reading Sony Adds 200 Local Channels to its PlayStation Vue Service

The Entertainment Technology Center @ USC hosted its fourth annual virtual conference, “vETC 2018 | The Grand Convergence” June 27-28 at the Technicolor Experience Center in Los Angeles. This year’s program highlighted talks in the artificial intelligence, immersive experience and adaptive production sectors. Thought leaders from the entertainment and service industries presented an insider’s look into the emerging technologies disrupting everything from the creative process to business models and consumer behavior. Videos from the conference are going live for viewing on the ETCenterVideos YouTube channel and include presentations from Microsoft Azure, Technicolor, Equinix, Deluxe, Amazon Web Services, USC School of Cinematic Arts and Viterbi School of Engineering. Watch your daily eblast over the next few weeks for updates highlighting the vETC 2018 videos. Continue reading ETC@USC Posts vETC 2018 Videos on its YouTube Channel

On Wednesday, Vizio debuted WatchFree to its TV sets with its SmartCast operating system, adding more access to free, ad-supported TV programming. Pluto TV, an ad-supported streaming service, powers the service, which will offer 100 channels including NBC News/MSNBC, Fox Sports, MST3K and The Surf Channel, as well as movie channels. In the near future, “Ramsay’s Kitchen Nightmares” and “Unsolved Mysteries” will appear as pop-up channels. Vizio’s SmartCast operating system was first launched in 2016. Continue reading Vizio Adds WatchFree Service to SmartCast TVs via Pluto TV

According to a new report from Nielsen covering Q1 2018, adult consumers in the U.S. are spending an average of 5 hours and 57 minutes per day watching video content (Americans average 11 hours per day interacting with all media). Nielsen’s research includes live and time-shifted television as well as video watched on a computer, via mobile apps and websites on smartphones or tablets, over Internet devices like Roku, and through connected devices such as Blu-ray players and game consoles. Continue reading Nielsen: U.S. Adults Average 6 Hours per Day Watching Video

Walmart is in the early stages of considering the launch of a subscription video-streaming service that would compete with Amazon, Hulu, HBO and Netflix. Sources said that the retail behemoth hasn’t yet greenlit the ambitious project, which may include a lower-price monthly subscription fee, but that decision could come as early as later this summer or early fall. Discovery is also contemplating the launch of a direct-to-consumer service, priced at $5 to $8 monthly, that would include all the company’s networks. Continue reading Walmart and Discovery Are Considering New Video Services

The Entertainment Technology Center @ USC hosted its fourth annual virtual conference, “vETC 2018 | The Grand Convergence” June 27-28 at the Technicolor Experience Center in Los Angeles. This year’s program highlighted talks in the artificial intelligence, immersive experience and adaptive production sectors. Thought leaders from the entertainment and service industries presented an insider’s look into the emerging technologies disrupting everything from the creative process to business models and consumer behavior. Videos from the conference are going live for viewing on the ETCenterVideos YouTube channel and include presentations from Microsoft Azure, Technicolor, Equinix, Deluxe, Amazon Web Services, USC School of Cinematic Arts and Viterbi School of Engineering. Continue reading ETC@USC Posts vETC 2018 Videos on its YouTube Channel

Cheddar, which debuted as a streaming service focused on financial news, just went live on Denver-based cable/broadband provider WOW. The company originally launched as a cable TV disruptor, but now is available to half of WOW’s 800,000 subscribers, in Alabama, Florida and Michigan. Cheddar also inked a deal with the National Cable Television Cooperative, which represents 840 small U.S. cable operators with 8 million households. This deal allows those smaller cable operators to include Cheddar in their packages. Continue reading OTT Service Cheddar Now On the Cable Dial with New Deals

In an interview with CNBC, Hulu CEO Randy Freer revealed that his company’s $40 per month Internet streaming service, Hulu with Live TV, which launched a little more than one year ago, has surpassed 800,000 subscribers. Dish Network’s Sling TV reached 2.3 million customers at the end of Q1, and AT&T’s DirecTV Now has about 1.46 million subscribers. Other competitors in this space include Google’s YouTube TV, PlayStation Vue from Sony, and the sports-focused fuboTV. In total, Hulu has more than 20 million paying customers (half subscribe to the ad-free $11.99 monthly package). Continue reading Hulu Draws 800,000+ Subscribers to its New Live TV Service

FCC commissioner Michael O’Rielly is urging Amazon and eBay to pull listings from their sites for “rogue” set-top boxes that enable consumers to watch pirated TV shows. On Friday, the commissioner sent a letter to Amazon CEO Jeff Bezos and eBay CEO Devin Wenig noting that the STBs in question often falsely feature the FCC logo, and are responsible for encouraging “intellectual property theft and consumer fraud.” O’Rielly recognized that the companies have been working to address the problem, but wrote “despite your good work in this area, devices continue to make it to consumers through your websites.” Continue reading FCC’s O’Rielly Asks Amazon, eBay to Remove ‘Rogue’ STBs

CBS and Nielsen are joining forces to deliver dynamic ad insertion (DAI) into linear national television programming that is viewed via connected devices. This will enable advertisers to better target individual viewers with more relevant commercials. The collaboration will use Gracenote’s Automatic Content Recognition software, which is already installed in millions of smart TVs. “Nielsen, through its acquisition of Gracenote, will leverage patented technology to replace linear ad spots on individual smart TV sets to offer more advanced advertising capabilities to brands,” said Nielsen exec Peter Bradbury. Continue reading CBS and Nielsen to Serve Dynamic Ads for Live TV Broadcasts