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Facebook Expands its Shopping Options with Dedicated Feed

By Debra Kaufman
October 14, 2015

Facebook is focusing full-bore on shopping with an array of new features. But the most prominent is a new Shopping feed that aggregates posts and photos from different retailers for specific products. The Shopping feed is being tested as a way to pull out all the products being showcased by retailers on their own Facebook pages. Facebook is also allowing retailers to host entire product catalogs on Facebook pages — what the company is calling “immersive ads” — as opposed to sending users to a mobile browser. Continue reading Facebook Expands its Shopping Options with Dedicated Feed

Social Brand Engagement: Facebook Offers New Marketing Tools

By Karla Robinson
October 5, 2011

In the wake of Google’s announcement last week regarding new real-time analytics, Facebook is introducing changes to Insights, its marketing product.
A new feature called “people talking about” combines all the stories generated about the brand — Likes, comments, tags, etc. — across Facebook, and provides a raw number to gauge overall buzz.
Also new, Premium ads serve stories generated by a brand to fans’ friends. This ad unit isn’t currently available on the self-serve ad platform, so most likely won’t be accessible for those brands with a smaller budget.
The obsession with the number of Likes on Pages will likely decline. “Now brands will be judged not just by how many Likes they have, but through their talkability,” suggests The Next Web, as the new number generated by Insights becomes public.