Basketball legend Shaquille O’Neal, Martin Luther King III, and former Disney executives Tom Staggs, Kevin Mayer and Salil Mehta are among those who have formed a new special-purpose acquisition company. SPACs, often dubbed blank check companies, are a popular financial tool to raise money and list a company publicly without having to file for an initial public offering. According to a Security and Exchange Commission filing, the SPAC, Forest Road Acquisition, plans to raise $250 million for new media and entertainment deals. Continue reading High Profile Team Joins Forest Road in Pursuit of M&E Deals

Google launched a pilot for Hands Free, a mobile wallet application that allows a buyer to use her phone for purchases without taking it out of her purse. The pilot, conducted in the southern San Francisco Bay area, is available in a few stores and designated McDonald’s and Papa John’s locations. The cashier’s system can detect the user’s phone; to close the transaction, the user asks to pay with Google and gives her initials to the cashier. The cashier can also detect if the user is the same person in the Google profile. Continue reading Google Launches Pilot Program for Hands-Free Mobile Wallet

Viggle, creator of the mobile second screen app and loyalty program that rewards viewers for engaging with TV shows, has launched the Viggle Audience Network, providing advertisers with access to an audience of nearly 10 million users. While Viggle has nearly three million registered users, it also leverages users from initial launch partners including discovery platform Boxfish, independent fan site BuddyTV and Dijit Media’s NextGuide. Viggle will be able to sell ads across the entire group. Continue reading Viggle Audience Network Offers New Advertising Opportunities