AMC Entertainment has entered into a partnership with South Korean cinema technology company CJ 4DPlex to bring 65 of its ScreenX and 4DX theaters to its venues in the United States and Europe. AMC’s 25 ScreenX auditoriums will use 4DX’s signature multi-projection approach to immerse audiences in a 270-degree field of view, starting this summer. There will be 40 4DX installations opening, beginning in the fall. With 4DX, moviegoers get a multi-sensory experience that includes motion seating and atmospherics like water, wind, scents and snow in addition to special lighting and other effects to enhance the action onscreen. Continue reading AMC to Add 65 ScreenX, 4DX Theaters in Deal with CJ 4DPlex

Ad measurement firm iSpot has launched Outcomes at Scale with Paramount as its first customer. Designed to speed performance tracking across TV and streaming by helping brands see campaign results almost instantly, allowing them to optimize on the fly, iSpot says Outcomes at Scale makes “attribution” (consumer response to commercials) available rapidly, while making low-funnel insights — metrics occurring closer to the conversion point — more accessible. The company’s new offering aims to provide advertisers with access to conversion-rate tracking, allowing them to see how audience segments are responding to campaigns throughout the ads and dayparts. Continue reading Paramount Adopts iSpot’s New Ad Tech: Outcomes at Scale

At CES on Monday, Comcast unveiled Universal Ads, an advertising platform aimed at being an “easy button” for small- and medium-sized businesses to buy ad time on traditional TV’s streaming businesses, with the goal of luring them away from social media and digital outlets. In addition to Comcast’s own NBCUniversal, additional partners include DirecTV, Fox Corporation, Paramount, Roku, TelevisaUnivision and Warner Bros. Discovery. CNBC Senior Media & Tech Correspondent Julia Boorstin moderated a panel with Comcast and some major partners who explained why they signed on to the new platform. Continue reading CES: Comcast Debuts Universal Ads, Inks Media Partnerships

YouTube has expanded its relationship with Shopify, allowing more merchants to make their products available for creators to tag in their shopping content. All eligible Shopify Plus and Advanced merchants in the U.S. are now able to sign up for YouTube Shopping’s affiliate program through the Google & YouTube app on Shopify, which is expected to significantly increase the number of participating brands and products. According to YouTube, viewers watched over 30 billion hours of shopping-related videos in 2023. Broadening the scope of its Shopify deal is expected to make YouTube more competitive with TikTok Shop. Continue reading YouTube Expands Retail Relationship with Shopify in the U.S.

Altice USA has launched a new Internet package for its Optimum Stream platform. Called Entertainment TV, the virtual MVPD service offers premium entertainment content for $30 per month. The move comes as Altice says Optimum is further expanding its Optimum Stream product offering to homes in the U.S., including in Arkansas, Arizona, Louisiana, North Carolina and Texas. Optimum Stream was previously available only to Optimum Internet customers in New York, New Jersey and Connecticut. Optimum Stream debuted in 2021, targeting consumers without linear TV who would be interested in subscribing to a broadband service for $5 per month. Continue reading Altice USA Bows Entertainment TV Internet Streaming Service

Alphabet is rolling out the Google TV network, an advertising platform that will for the first time allow media buyers to slot ads across the entire Google TV platform of more than 125 channels with one transaction. Google says those ads will reach the 20 million monthly active users who use Google TV and other Android TV OS devices to watch live sports, full-length TV shows, movies and more. Initially offering “staple connected-TV ad formats” — including non-skippable and 6-second bumpers ads — placed in-stream, Google says there are more formats to come. Continue reading Google TV Network is Alphabet’s New In-Stream Ad Platform

Disney and Warner Bros. Discovery announced that a new triple-play streaming bundle that includes popular services Disney+, Hulu and Max will launch this summer in the U.S. with both ad-supported and ad-free plans. “On the heels of the very successful launch of Hulu on Disney+, this new bundle with Max will offer subscribers even more choice and value,” said Joe Earley, president of direct to consumer for Disney Entertainment. While no specific pricing has been revealed, the release promises that “additional details regarding the bundle offer will be shared in the coming months.” Continue reading Disney+, Hulu, Max: Streaming Bundle Coming This Summer

Netflix has added 9.33 million paid subscribers in Q1, a 16 percent year-over-year increase to 269.6 million worldwide. The growth, attributed largely to a password-sharing crackdown, has delivered the company’s strongest first-quarter customer expansion since the height of the COVID-19 pandemic. The dominant global streamer boosted Q1 revenue by nearly 15 percent year-over-year, to $9.37 billion, and drove profits to more than $2.3 billion for the quarter, a 78.7 percent gain over the same period last year (and a 148 percent leap from Q4’s $938 million). A surprise to many, Netflix announced it will cease reporting quarterly subscriber gains in Q1 2025. Continue reading Netflix Adds 9.3 Million Subscribers, $2.3 Billion in Profit in Q1

The Motion Picture Association is stepping up its anti-piracy efforts to counter the increasingly sophisticated operations of global intellectual property thieves. The gauntlet was laid down by MPA Chairman and CEO Charles Rivkin in an address at CinemaCon 2024, where he said the offenders “aren’t teenagers playing an elaborate prank,” but are “real-life mobsters, organized crime syndicates,” responsible for the loss of more than $1 billion at the domestic box office. Rivkin — formerly U.S. Assistant Secretary of State for economic and business affairs — said he will “work with Congress to enact judicial site-blocking legislation here in the United States.” Continue reading MPA Plans to Enlist Congress in Its Fight Against Movie Piracy

Cinema solutions firm Barco is rolling out HDR by Barco to select AMC Theatres, B&B Theatres and Regal Cinemas in U.S. markets including Los Angeles, New York and Dallas this fall. The company touted the display technology for titles mastered in HDR at CinemaCon, where attendees were treated to a specially graded trailer from Paramount’s “Top Gun: Maverick” and taped remarks from the film’s producer Jerry Bruckheimer and director Joseph Kosinski. Barco described the installation of its new HDR laser projectors as a “commercial pilot program” designed to heighten the moviegoing experience for the 2024 holiday season. Continue reading HDR by Barco Rolls Out in Theaters as a Fall Commercial Pilot

Ad tech platform Vibe has raised $22.5 million in a Series A funding round led by venture firm Singular. Vibe plans to use the funds to “continue building a more efficient streaming TV advertising ecosystem and become the No. 1 connected TV ad resource for small and midsize businesses,” or SMBs. Vibe, which calls itself the “Google Ads of streaming,” says its technology “radically democratizes access to streaming TV advertising for SMBs with an easy-to-use ad platform mimicking the power and ease-of-use of Google or Meta, but for CTV and OTT.” Continue reading Ad Firm Vibe Looks to Serve as the ‘Google Ads of Streaming’

As the number of free ad-supported streaming TV channels continues to grow, FAST services are outperforming more traditional linear television and CTV when it comes to capturing and keeping consumer attention, according to two separate studies — one from Samsung, the other from Vizio. Samsung Ads’ report, “Decoding FAST: A Comprehensive Guide to the Free Ad-Supported Streaming Landscape,” reveals that the number of FAST services — among them Fox’s Tubi, The Roku Channel, Paramount’s Pluto TV, Vizio’s WatchFree+ and Samsung TV Plus — has tripled in the past four years, as consumption has grown. Continue reading Consumers More Attentive to FAST Channels Than Linear TV

Impact and opportunity surfaced as the dominant theme of a full day of Digital Hollywood sessions devoted to artificial intelligence at CES 2024. We are in a period of disruption similar to the early 90s when the Internet went mainstream, said Forbes columnist Charlie Fink, moderating a panel of industry leaders from CAA, Paramount, HTC, Nvidia and Google. Yet despite the transformation already underway, panelists agreed that this is neither the first nor last technology to shift the status quo, more the latest example of inevitable change and adjustment. The current conversations around AI at CES are a refreshing departure after a few years of evolutionary, not revolutionary tech confabs. Continue reading CES: Digital Hollywood Session Explores AI at Inflection Point

Paramount Global has agreed to sell publishing giant Simon & Schuster to private equity firm KKR for $1.62 billion in an all-cash transaction. Paramount Global President and CEO Bob Bakish said the transaction “delivers excellent value to Paramount shareholders while also positioning Simon & Schuster for its next phase of growth with KKR.” On closing, expected in the first half of 2024, Simon & Schuster will become a standalone private company under the continued leadership of President and CEO Jonathan Karp and COO and CFO Dennis Eulau. Continue reading KKR Will Pay $1.62 Billion for Paramount’s Simon & Schuster

San Francisco-based startup Fable has raised the curtain on its research involving “AI Showrunner” technology, an app it’s calling SHOW-1. As part of an ongoing project dubbed “The Simulation,” Fable is proffering demonstration footage of how SHOW-1 can generate episodes of the animated television show “South Park,” inserting anyone as the star. Fable claims its Showrunner system generates more than just scripts and dialogue, but can animate, add vocal performances and edit full episodes based on something as basic as a two-sentence prompt. Continue reading Fable’s AI Showrunner App Generates Complete TV Episodes